Thank you for visiting the Small Business Community Association’s Free Membership Library. We have organized our libraries into three basic categories: Attract, Sell, and Wow.
Getting noticed in this noisy world is critical for the success of your business, but it’s not always easy to get the word out. The best way to get noticed is to start with a narrow focus. Define your ideal target by researching their demographics, attitudes, behaviors, motivations and favorite places to hang out, both online and in person. Then, start engaging with them in a helpful way, but be sure to have a way to follow up with them before they leave. Click here to see all of the awesome Attract Library Content
Your target market will only pay attention to you when they’re motivated to do so and that’s when education comes in. Think about what you can say or do that can solve a problem or satisfy their basic, psychological or self-fulfillment needs, then engage in a dialogue. If you’re engaging online, think about what you would say or do in person. You probably wouldn’t start with, “Hey, I noticed that you’re having problems with your weight. I can solve that for you.” Instead, you’d wait for visual and conversational clues to insert your offer at just the right time, but it’s important to consider that the most ideal time may not be during your first interaction. Click here to see all of the awesome Sell Library Content
You’ll spend less money marketing to existing customers than trying to attract new ones, so that’s why it’s so important to wow them from the start. Anticipate their needs and deliver more than what you promised in either quality, quantity or by recommending something that satisfies their needs. Leverage your strengths because that’s what sets you apart from your competition and don’t be surprised if you start hearing from their friends. Referrals are one of the cheapest ways to expand your business; wowing your current customers is the fastest way to earn referrals. Click here to see all of the awesome Wow Library Content