When you use YouTube to host videos, you save an enormous amount of money on bandwidth and secure hosting services. It will be impossible to use shared hosting when you host your own videos, so using YouTube for hosting is a winner right out of the box.
When using YouTube to host your videos, you will not have to worry about whether or not your audience can view your videos on multiple devices. Your audience also will not have to download anything. They'll just be able to watch how they like watching.
Don't just embed someone's video without making some sort of commentary on the blog post about what's inside the video. Add your thoughts about the video before showing it, and add some commentary after the video also. Also, only use video that belongs to someone else if embedding is allowed.
When you publish a video on YouTube, automatically embed it into your blog, on a blog post scheduled for whenever you normally schedule that type of content. By embedding it in your blog, and providing commentary as instructed above for other people's videos, you'll increase viewership exponentially.
If you see a video that had a point you want to expand on, and that allows embedding, then embed only that part of the video. The system provided by YouTube allows you to choose when to start and end the snippet. Provide your commentary and content in text surrounding the share of this video content. It can be a great catalyst for a blog post. You can even do this with your own videos, giving an added boost to videos already shared.
On your website you probably have different categories for content. Ensure that when you start adding video that you create a category for video, and also subcategories to enable your audience to find the video they want to watch easily based on the topic or subject.
Putting in the title of your blog post will enable your audience to know that when they click through they'll see a video. This is useful for many reasons, but one is that search engines like video and apparently so do people. So, if you want that post to rank higher, let everyone know that a video is included.
One thing you need to be concerned with when it comes to using video on your website or blog is page speed. Putting too many videos on a page can not only slow page load speed, but also it will confuse your audience. Using one at a time will ensure that focus is maintained.
As you become accustomed to using YouTube to host your videos on and off your page, and use the content that YouTube and its members offer to the public, you'll be able to enhance your website and/or blog in ways you never thought possible.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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