How to Use Webinars and Teleseminars to Market Your Business

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f you really want to extend your reach, online webinars and teleseminars are a great way to do it. You can easily connect with thousands of people, or small groups, using the technology that runs teleseminars and webinars. All you need is a decent computer and high speed internet access. They will maximize the sales of your offerings, and help you build up your email list. All-in-all, hosting webinars and teleseminars are great marketing tools that any business can use.

Choose the Tools

There are many different systems that you can use to run a webinar or teleseminar. By far, the best service out there is Zoom.Us

Webinar Registration

One great thing about a webinar or teleseminar is that people have to register, which is a great way to collect potential customer or client information. It's also a great way to build your email list, which is a very important aspect of building a business today.

Choose Your Niche

If you already know your audience, the niche should be simple to pick. You want to niche it down to fit a narrow focus so that your webinar or teleseminar is easy to promote to your audience because it solves a problem that they have.

Develop a Big Idea

Based on your audience and the niche, it's important to also develop the "big idea," which will propel your webinar into the next level and make a real difference to your audience.

Tell Your Story

One good way to approach a webinar is to incorporate your own story into the promotion and niche for your audience during the webinar. People want to hear your story and how you did it. Whatever it is.

Get Help

There are experts that will help run your webinar or teleseminar for you, where all you have to do is come up with the content and show up. That's a great way to do your first webinar. Plus, you can ask for joint venture partners to spread the work around.

Get Organized

Set a launch date and work backwards within your calendar to set up the tasks that need to be done, by whom, and with a due date too. Push out all the work that is assigned to others immediately, and work on your stuff.

Plan Ahead

Always plan ahead, and don't put things off until the last moment. If you want a successful webinar or teleseminar, stick to your plans in your calendar so that you won't forget anything.

See It Through

Once you set the date and start making plans, it's important to stick to it and see it through. Whether the first webinar you do is a success or failure, you will learn something new.

Using webinars and teleseminars to market your business is a great way to get social credibility, build your business larger, reach new clients and create buzz. You can add webinars or teleseminars easily into the things you already do for your business.

About the Author Rich Thurman

Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.

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