Common Webinar Mistakes

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t may help you to know some of the most common webinar mistakes made. You want to avoid making too many mistakes but don’t allow fear of mistakes to stop you from going forward with planning and hosting a webinar. Webinars are an excellent way to get qualified leads, build expertise, and develop buzz about your business.

Not Practicing

It's important to practice your presentation as well as handing off the mic/controls to others who might participate. Understanding how everything works before the big event will make everything go more smoothly.

Lack of Preparation

In addition to practicing, it's important to prepare for your event. Make sure that your microphone works; ensure that you have a quiet space. Get your presentation ready, and study up on any questions that people might ask so you're ready with some answers.

Not Setting Up Landing Pages

When you're serious about selling something or providing information about anything, it's important that you care enough to make a sales page or landing page for it. Its the best way to get more conversions.

Skimping on Professional Assistance

You can't do everything yourself at all times. Sometimes you are good at one aspect of webinars but not others. Why not outsource some of it to other people so that you can focus on what you know best.

Setting Too Broad of a Topic

You want to narrow down your topic to a very small area, because you do not want to overwhelm your listeners. The viewers will shut down when you throw too much information at them. Plus, a narrow topic is easier to market and you can be more assured of attracting your target audience.

Not Understanding What Your Audience Needs

Your job is to solve your customers' problems. You can't do that if you don't know who they are and what they need. When you focus on problem solving, you will come up with a better topic.

Failing to Market Your Webinar

There is just no such thing as "build it and they will come." You really must do something to get the word out. Use social media, blog posts, articles, guest articles, a blog tour and whatever else you can use to get the word out.

Forgetting to Test Out Technology

Even though issues may happen no matter how much testing you do, test it out anyway. The more tests you conduct, the more likely things are to go smoothly. You cannot ever know for sure how the webinar will go, but testing helps make you more comfortable.

Not Having a Webinar

The biggest mistake that you can possibly make is not having a webinar. Once you do it a couple of times, you'll be hooked. They can be as small and cozy or as large as you want them to be. You can have them often or rarely; it's totally up to you.

You're going to make mistakes sometimes. But there is no reason to reinvent the wheel when it comes to webinars. Someone has had a webinar before you, and they have perfected the best way to do them. Find a template and start planning for your success today.

About the Author Richard Thurman

Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.

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