Using Facebook Ads Effectively

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acebook is a wonderful tool to use when marketing your business, products and/or services. They make it really easy for anyone to do it, whether a large corporation or a small home business. You can run Facebook Ads effectively by setting a goal, and then taking the steps necessary to reach that goal. Test what you are doing, and check in on how everything you’re doing is working.

Build Your Email List

Using Facebook to build your email list is very effective because they make it easy with the ability to add tabs and a call to action to get people to sign up for your list. Plus you can put up a nice banner that points people to the CTA.

Get More Page Likes

Using Facebook Ads to get more likes for your business pages or to promote your communities is a great way to increase engagement. Make the ad truly relevant to your audience and you'll get a better response.

Segment Your Audience

You have a large audience, but you also have smaller subset audiences that you can use to narrow down who you're targeting from your audience. It makes writing copy easier if you have a small segment to think of as you develop ads.

Target Interest Groups

Facebook makes it easy to target people based on many demographics, including interest. This is wonderful way to target specific groups that will be interested in what you're offering.

Sell Your Product Directly

Using Facebook to sell your products and or services directly is a great way to use Facebook Ads; however, you want to ensure that they still sign up for your list.

Use CPM Instead of PPC

PPC means pay per click, and CPM means cost per thousand and is measured in views. Facebook has a good system that when using CPM it will do what works best and gets the most bang for your buck.

Include Pictures That Are Relevant

You want pictures that draw attention to your advertisement to your audience. Know what they like and choose those pictures, because you don't want to do anything that turns them off.

Promote Your Posts

hen you write a good post and share it on your Facebook page, it's important to promote it so that more people see it. Paying to promote posts will ensure that more people see it, and you'll get more engagement. Be sure to ask for a CTA.

The important thing is to have a goal before you start so that you know that you're being effective with the actions that you take. Without a goal you have no idea whether what you're doing is successful.

About the Author Richard Thurman

Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.

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