To create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.
A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It's important that you define this for yourself.
Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.
When choosing images it's important to choose some that get attention but also are representative of the tone, image, and market you want to represent.
Write different advertisement titles based on the audience you want to attract. You may have several sub-segments of your audience that will respond to titles in different ways.
Based on your USP, the titles, your goals and images, write the ad copy that you want your audience to click on. You may need to hire a copywriter due to the fact that space is limited and you want it to be set up right.
When you make your advertisements it's important to make various combinations of ads. You don't want to run just one type of ad; you want to choose different combinations so that you can see what works best.
The segments you choose will dive deep into the different audiences that you have, and also help you better define your audience. You can segment by age, targeted groups, locations, and even specific people.
You can choose marketplace ads, post ads, sponsored stories, and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will be very much dependent on what your goals are.
Whether you choose PPC or CPM will make a difference. When you're new it is recommended that you choose CPM to maximize your budget and get a better ROI.
How much are you willing to pay based on your bidding strategy? You can set up a daily budget which you can easily pause and restart as you check the results.
You cannot be sure if your campaigns are working if you aren't testing everything.
It is imperative to structure your ad campaigns so that they fit in with what you're blogging about and talking about on social media, and that align with where you are and what you're doing right now in your business.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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