SMS marketing is a great addition to your marketing mix. But if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate the process. The more you can automate, the more you can focus on true customer engagement and experience. That might sound counter-intuitive but the fact is, many messages should be automated while some shouldn’t. These tools will help make your life easier.
Find tools that increase engagement rather than decrease it and you’ll have winning solutions that get real results.
You want tools that offer features such as:
These enable your customer to respond to you via SMS and answer all your calls to action immediately and automatically.
If you can send out a poll to your customers and they can answer, it’s a great way to collect data and engage.
Want to learn more about your audience? Using a tool that allows you to ask questions and send surveys is super helpful.
Sending coupons through SMS is a great way to get even more response. People love getting deals in their phone to use right away.
Any service you use needs to have the ability for you to know what messages are working, how many new subscribers you’re getting, from where, and the rate of engagement.
With all that outlined, the best tool on the market is arguably MOBIT. This system integrates with software like Infusionsoft.com, allowing you to work with your current system. They have many features that will work for all kinds of business who want to get into SMS marketing for reasonable monthly fees.
Check them out here.... https://smallbusinesscommunity.org/go/mobit/
As you choose your software you need to know what your goals, strategy and tactics are so you know what features you need most. You also need to understand what your SMS marketing budget is before you get started.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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