There are different reasons to create a business or mission statement for your business. Sometimes you are creating it to motivate your business partners, yourself, and stakeholders. Other times you create a business mission and vision to help you understand how to better market to and provide value to your audience. You can actually create a business mission and vision that aligns all your functions, hopes, and dreams into one.
To create your business mission, answer the following questions:
Using the information gathered from the answers to the above questions, write a short statement in 25 words or less that encompasses the end results and how you see your business in five or ten years. This part of the business mission is the vision that you want the world to see.
Putting your business mission and your business vision together should give you a good idea of where you’ve been and where you’re going. Now, write everything out in about 50 words or less, putting it all together.
Send your draft to associates, friends, family and others who might be able to give you some good feedback about your business mission and vision. Be open to hearing the feedback so that you can narrow down your business and mission statement to a succinct statement that you can put on paper and frame to put on your wall to motivate you as you work on your business each day.
As you get feedback you can change the word usage, add to it, take away from it and make it clearer as you go along. Remember the point is to make it short, meaningful and succinct. Answer the most pressing questions of what, who, when, where, why and how and don’t forget to make a promise.
A good business mission and vision is something you are proud to show the world. Put it on your marketing materials. You can write shorter and more succinct versions down to slogan-like statements to help your market recognize what you do at a glance.
Having a mission and vision for your business is as important as having a business plan, and in fact you can use the mission and vision to help create your business plan, marketing efforts and so much more. The process of creating it will answer so many questions and help you relate better to your audience and your business.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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