Search engine optimization is an important component in online marketing. It uses techniques to ensure that your website or blog receives as much traffic as possible from all the search engines. But, you don’t really want all the traffic; you just want the traffic that is right for your website. You want targeted traffic that wants what you have to offer. This is the way you make the most of search engine traffic.
To get started making the most of search engine traffic, do the easiest things first.
Do you have broken links on your page that you haven't fixed? This can happen easily for many reasons. However, the reasons don't matter as much as making sure that you fix the broken links. You can use a broken link checker to check for links regularly on your website. When you find links that don't work, fix them right away.
Link - http://www.brokenlinkcheck.com/
You can personalize a 404 error page to take advantage of your audience members accidentally going to the wrong page or a link you didn't catch that's broken. There are many ways you can personalize and optimize a 404 error page; how you do it will depend on the voice you want to project on your website or blog.
Over time keywords change due to the audience changing or society changing. Words today may mean something else later. Taking time to study keywords and making a long list of all variations of keywords can also help you think of new content to create for your audience.
When you have studied the right keywords, you can use them as titles, headlines and sub-headlines on your website and blog posts. Don't try to be tricky in your titles at all; instead use all words correctly and accurately.
Your audience cares more about what's in it for them than about what's in it for you if you answer the CTAs. Find ways to get through to your audience about all the benefits of your offerings and what you can do for them.
The days of getting any links into your site are over, but getting links from authority sites is always important and will always be in. If you can get links from .edu sites, that's even better. A way to accomplish this is to create your own courses that are high value enough that an education site may take notice.
A great way to get noticed by others, including search engines, is to link out to other sites that have authority. Content curation is a great way to create valid links out from your website to authority websites. Include a blurb of your own for each item you link to so that your opinion and thoughts are added to the information you share.
Content of all forms is important to put on your website and blog. Use text content in the form of blog posts, audio, video, long form, short form, white papers and more on your blog and website to get the most from search engine traffic.
Finally, use the right meta information such as "alt" tags on images, tags on posts, and so forth. Try using a plugin like SEO by Yoast if you use WordPress to build your site, to help you get the most from search engine traffic.
You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO and that you don’t have to be an expert to improve your SEO. There is both on-page and off-page SEO. Let’s take a look at both types.
The thing to remember is that SEO tactics change continuously based on the algorithms that the search engines choose to use to help their audience find what they're looking for. The big key to remember is that the search engines are trying to deliver excellent results for their target audience. Your job is to help them.
Off-page SEO consists of anything you do to improve search engine traffic and results such as inbound links, trust building, social media, blog promotion, videos, press releases, commenting and more. You can use all of these tactics to help build up your website's traffic and thus your conversions.
Finally, when it comes to off-page SEO, don't underestimate the power and effectiveness of the good old-fashioned press release to get the word out about your business to the media. Press releases are still excellent ways to publish information about your products and services, especially if you can tie it to a popular human interest story and news of the day.
On-page SEO consists of anything you do on your website to ensure that you get more traffic to your website via the search engines without paying anything for the traffic. Creating perfectly optimized pages is as simple as adding a little extra effort.
Using both on- and off-page SEO is an effective way to ensure that you set up each page on your site properly. If you use self-hosted WordPress, you can use various plugins like SEO Yoast to help guide you for on-page SEO.
Link to SEO Yoast - https://yoast.com/wordpress/plugins/
When you’re a service provider, in many ways (unless you have a huge team) you are working trading hours for dollars. With only so many hours in the days, your income will eventually top off. But, if you work in your spare time to create passive income, you can create a situation where you can overcome the hours for dollars trap.
First of all, let's understand what passive income is. It's not really as easy as the word "passive" makes it sound. You do have to do some form of work first to collect the income down the road. But, you do the work today and then collect on it tomorrow - many times months and even years down the road.
The best way to approach creating passive income as a service provider is to consider who your audience is right now, then find products and solutions that can help them. For example, if you are a virtual assistant for life coaches, they're going to need systems such as payment processing systems, course delivery systems, sales pages and more. You can become an affiliate for all of these systems that you then recommend and help set up for your customers.
As a service provider, there are many things you know about your clients which can help you determine what they need. You probably know your clients more than other people who create affiliate products and systems to use, so you may be able to find and create even better offerings than others due to your insight.
Here are some more ideas for creating passive income.
Developing passive income sources as a service provider is a delicate balance. Always be honest with your clients when you recommend a product to them that it's something you will earn commission on. Nothing is wrong with that at all, but you have to be up front with them about it.
One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your online marketing goals are. Do you want to increase sales conversions, get more traffic, improve your reputation or expand your brand? It is very important to understand that for a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific. These are called SMART goals.
First create a general list of goals, and then get more specific. A potential list of goals is below; yours will be different and based on your products, services and possibilities.
The next step is to make your goals SMART. These points will help steer you in the right direction.
Making SMART goals part of your repertoire will increase your success exponentially. The reason is that you will have an actual final goal as something you're shooting for in order to succeed, instead of not having a clue where you are going. Plus, you'll be able to study the results to see if it worked. If it did not work, you'll be able to find ways to adjust for the future.
Small business owners are more likely to make more costly advertising mistakes than large corporations. The main reason for this is because as a small business you likely do not have an advertising department and experts to help you navigate the ins and outs of advertising. You can avoid these mistakes simply by knowing about them and then not doing them.
Not Using Customer Relationship Managment (CRM) System – Customer Relationship Management (CRM) is the process of tracking and analyzing all of the interactions you have with your customers and prospects. CRM software is a tool that centralizes, simplifies, secures, and scales your customer engagement.
Placing the Focus Elsewhere – The focus always needs to be on your audience, their problems, and how you can solve them. NOT on your products and/or services. They want to know what is in it for them, not what is in it for you. Remember to focus on benefits over features.
Being Unclear about the Audience – If you do not know who your audience is, it will be hard to create the right advertisement. Create customer personas so that each time you write an advertisement or create a message, you know exactly who to direct it to.
Having a Weak Message – In order to create a strong message, you need to know your audience and the objective ( the action you want them to do), ensuring that you list the benefits along with your unique selling proposition. If you include some powerful words in a simple but clear language, so much the better.
Not Sending Marketing Messages Often Enough – The frequency by which you choose to send advertising messages is important. Not often enough and they forget you exist; too often and you become a pest. You have to know your audience to know that fine line.
Avoiding a Call to Action – If you do not give your audience something to do, they will likely do nothing. It is important to know what your objective is before placing the advertisement so that you can form an effective CTA.
Not Using an Effective Landing Page – You can have a great product, a wonderful advertisement and then not convert people because your landing page is not effective. If you have a lot of click-throughs to the landing page but which aren’t converting to customers, test different landing pages.
Misunderstanding the Metrics – A good example of what metrics can do for you is the point above. Try to understand what the numbers mean so that you can make a good choice of how to perfect the situation. If you are not sure, talk to someone who is an expert.
Not Budgeting for Experts – You cannot do everything yourself and if advertising and sales are not in your expertise wheelhouse, you should contract with an expert to help you. If you already have your product or service ready, find someone who is used to marketing to your audience, and get their help.
Understanding that these are mistakes that many small businesses make with their advertising can help you not do the same thing. It is important that you are aware of the types of things small businesses do that cause failure, or that cost a lot of money without any results. If you know better, you can do better.
Nothing ever stays the same. If you think about how fast technology has changed our environment over the last 20 years, you’ll realize how imperative it is to stay educated in your niche. While your niche can remain your forte for years to come, what it looks like today will barely resemble what it will look like in just a few years. Think about it; no one is producing VHS tapes anymore, but no one has stopped watching movies. Our tools change, not our passions.
Whether online or offline, it’s important to surround yourself with people who are in your industry and your audience. The more you can learn from others, the more you’ll be able to stay ahead of the learning curve regarding your niche. By surrounding yourself with movers and shakers, you won’t be caught off guard when people want WordPress websites instead of HTML static sites. Instead you’ll see what’s coming around the bend.
On one hand you want to follow your audience so you know what they’re up to, but you should also follow your competition and the leaders in your niche. Even if you’re a leader yourself, being involved with other leaders can help you stay ahead of the learning curve because you’ll be able to keep your ear to the ground. Try spreading out your associations because people tend to get caught up in a clique without realizing it.
Whether accredited or unaccredited, certification can often impress your audience. Research the accrediting authority to ensure that whoever is doing the accrediting is well known and respected in your niche before taking part. Also know whether that matters to your audience. When it comes to certain software, the software developers themselves may offer certification and if they do, that’s an important certification to pursue. In the realm of digital marketing, our favorite certification is DigitalMarketer.com. You can get certified in digital marketing through their DMHQ, Digital Marketing Headquarters.
Even if you’re not a writer, or a search engine optimization (SEO) expert, conducting regular keyword research can expose you to new industry terms and information that you might not otherwise be exposed to. Consider at least a yearly if not quarterly study of the keywords that are popular within your niche to stay ahead of your competition.
Even if your specialty is highly technical, you can read a lot of books in your area to stay educated. Check out free books on Kindle to help you find important books being written today about your niche. Even historical books can help you understand your niche better in terms of where it’s going and where it’s been.
Many colleges and universities offer courses online today that you may not have seen in the past. A really good college that is low priced, accredited and non-profit is Southern New Hampshire University. In many cases the tuition is lower than local universities and colleges.
Sometimes the best way to stay ahead and educated on your niche is to teach. When you teach something you tend to study harder. It will force you to know what is going on within the industry in a more organized and productive manner. Teaching also solidifies the information within your mind better. That’s why history professors seem to remember everything. It’s not that they have photographic memories; they just tell the stories repeatedly and it finally sticks.
Using Google Alerts and searching the internet, you can stay up to date on industry trends. You can also find trade publications, magazines, and newsletters that will help you understand what is happening in your niche. For instance, in the USA there is Small Business Majority which is a group that can help members understand how tax laws, health care laws, and other issues affect how they do business.
Continuing education, whether formal or informal, is the key that will keep you ahead of the rest. As long as you stay educated in your niche, you will have a long career and successful business working with the people you love and doing what you love.
Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to the lack of emails and so many other emails. These nine tips will help you avoid all these situations.
Creating subscriber-friendly content is simple if you have done the work to understand who your audience is, and what they want. You can even use your autoresponder software to engage your members and ask them what they want. The more you can deliver what they want, the more successful you’ll be.
SMS marketing is a very flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who hasn’t experimented with SMS marketing, you’re missing out. One great way to use SMS is to launch a new product.
Just like with email marketing, customers opt in to receive your text messages. As you build your list, you will send the customer or potential customer messages to announce new products, send them to a new website, and more. It’s not unlike email marketing but the messages need to be shorter, more direct, always have a call to action, and offer a simple way to opt out in each message. Once you get through those issues, your message is as good as in the customer’s hands.
SMS marketing has a big chance of creating a viral campaign if you send interesting messages that trigger your audience to want to purchase from you right now. This method of marketing works very well with limited time offers because of the sense of urgency that you can elicit with the message if worded correct with a good call to action.
Your unique selling proposition (USP) explains to you and your audience why your products and/or services are preferable over someone else’s products or services. Figuring out and writing down your USP is an important part of helping you develop a profitable business.
To be able to create a working USP you’ll need to:
Researching each of the four points above will help you gather the information that you’ll need to write your USP. Using the information collected above, you’ll want to write your USP in a concise, creative way that connects you to your market and explains how you solve their problems and fill their needs differently from your competition, in a way that resonates with your customer.
To write your USP answer the following questions:
To develop your USP, answering these questions will tell your customers (and anyone involved with your business) what you do, why you do it, and why someone should buy from you. That’s what the USP does. What makes it work is that it’s something you and your entire organization can look to when creating new products, services, or marketing for the products and services.
You need to be able to describe the unique benefit to your clients if they purchase your products and services. But, having a clear USP isn’t just beneficial to them - it’s beneficial for you and your organization too because you need something to focus on to keep your marketing messages on track.
The other way to make your USP work well is to have it be short and concise. After you collect all the information and answers, you’ll use it to write your USP. But you will narrow it down immensely. Your entire USP should not be more than a short paragraph of about 50 words or less that you can easily use. Sometimes your USP can become your slogan. Think of some famous slogans. If they answer who, why, how, what, when, where and make a guarantee, then it’s their USP. Think: “The chocolate melts in your mouth, not in your hand.”
Of course, you can use your USP to create an entire story that you can put on your about page to answer questions your audience has and expand on your short USP.
Native advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising.
The fact is that all forms of advertising have problems to overcome. People are prone to dislike all advertising, even when it ends up helping them. After all, how would anyone find out about products that help them without advertising? Your job is to provide excellent materials so that your audience can find the solutions it needs.
In order to overcome the stigma of advertising of all kinds, it’s important for small business owners to not be tricky with headlines, to be straightforward about what’s going to be in the content, and to provide informative content that is helpful to your audience. If you seek to always under promise and over deliver, your readers will never be disappointed when clicking through your native advertising to find what you have to tell them about.