When you send an email marketing message to your audience, you want them to click through to a landing page that is promoting something. There are a couple of ways you can do this. One is to click straight to a buy page, and another is to go to a sales page that helps further convince the reader to buy what you’re selling.
You can create very targeted and special landing pages based on each email marketing message that you send, using software like Thrive Themes. These tools help you to quickly and expertly create landing pages that convert. Not only that - if you create special pages for each email message, but you’ll also be able to know which email messages are working.
Here are 11 things your landing page should be doing...
If your audience has any objections, then you should be able to answer them on the landing page.
When you create landing pages that are directly targeted to specific visitors, you can create compelling headlines that mean something to that particular visitor.
When you use well-known landing page software, you can take advantage of using templates that are proven to work without having to reinvent the wheel.
Landing pages should only have one column to avoid cutting down on distractions for the audience. You want them to read the information that you want them to read, plus act on it. If you have too much on the page, they won’t do what you want.
Use clear, concise language in your landing page in order to not blow smoke, or trick your reader in any way.
You want your website to load quickly and not get hung up. This is very important because if it loads slowly people will not wait.
Images will slow down the page, and while they do help get your point across, too many images will distract.
A video of you explaining your offer is a great way to make a landing page that is welcoming to your audience.
Landing pages should have unique content on them. If you clone one landing page to make a special one for your audience, be sure to change the language too and make it unique.
If you’re getting a lot of click-throughs to the landing page but you’re not getting conversions, then you need to try to change things up to improve it.
Don’t waste your email marketing messages by sending them to boring, unfocused landing pages. Be sure to make it special, focused, targeted and relevant to your audience.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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