Marketing your business online inexpensively is a real possibility. You can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun. The barriers to entry are low, and even the learning curve is small. So before you know it, you will bring your business to profit with free or cheap marketing.
This is one of your most important marketing weapons in your arsenal. In fact, you'll use content for all types of marketing including every inexpensive way mentioned below. Content is needed that sells, educates, engages, informs and excites. You need content for all aspects of marketing - up to and including customer relations.
Use Social Media
Social media like LinkedIn, Facebook, Twitter, Pinterest and Google+ all have a place in your online marketing endeavors. Well, they might. You have to determine which social media networks will work for you and it will depend on your niche and your audience. Where do they hang out? Be there.
Blogging is a big source of traffic, and in some instances the only source of traffic for many website owners. It's a great way to get the message out to your audience while not spending much money. You can write the posts yourself or you can outsource. Most people write them themselves when starting out. It can take time to get used to doing it, but writing a post a day can help gain momentum. But you also want to consider doing longer blog posts, less often, to get results.
If you are not familiar with SEO (search engine optimization), it's important to learn. SEO changes constantly and is how you optimize your website for search engines. There is both on-page and off-page SEO that you can do for your business. Learn all you can about it.
Send Out a Press Release
The good, old-fashioned press release is still a thing, believe it or not. You can still get a lot of value out of sending out free press re-releases if you know how to do it. The trick is to have contacts to which you send the press release directly and not just out to never-never land.
Perfect Your Website
Your website is your store front, and even if you have a bricks and mortar store front, your website is the store front your customers will likely see first. If it doesn't look great, why would anyone purchase from you
Join Relevant Communities
Communities are a great way to get your name out there. There are communities you can join on Facebook and LinkedIn, as well as self-hosted and owned "inner circles" and mastermind clubs that you can join. They can help you get known as an expert, as well as help you get more links to your website.
There are directories that are free or inexpensive that you can join to help market your business. Ensure that the directory is niche oriented, and that it is run by a reputable person so that you are listed with other reputable business owners. You don't want to be on a list that is associated with spam. Your local chamber of commerce is one such list that you can get on for the price of your membership.
Finding inexpensive ways to market your business online is a great way to get started. But even after you have a great business, you'll want to keep using these inexpensive ways to market your business.