Nine Common Video Marketing Mistakes


s you embark on making videos for your audience, be sure to avoid making these mistakes. Some of them might seem advanced in nature, but if you start off right, you won’t have to reorganize or go back and edit anything. You’ll be glad that you did things right too, from the start.

Not Being Concerned with SEO

When publishing videos, the point is to market your business. But, you cannot ignore the details like creating a keyword-rich title and tags. Plus, it's imperative to put it in the right categories and provide a full description of the video, so that viewers know what to watch and why it's relevant to them.

Not Linking Out to Your Website

Not only should you link out to your website but you should also consider making special landing pages for your YouTube viewers to come to. You may even want to make a special landing page for a specific video, to help your audience make good choices when it comes to buying your products and services.

Not Targeting Your Audience Appropriately

When you make any one video, you need to know exactly who it is directed toward. This is where creating individual audience profiles will help. If you know which member of your audience you're talking to, you'll be able to direct every word of your video to the better.

Not Giving Thought to the Thumbnail You Choose

YouTube lets you chose a thumbnail that best represents the content of the video. You want to choose one that gets people's attention, and you should be thinking of this before you even create the video. What thumbnail will get the most attention from the right audience?

Not Including Strong CTAs

A call to action is one of the most important aspects of any marketing that you do. Whether it's a blog post or a video, you need to include a call to action such as subscribe, give me a thumbs up, or go to my website. It needs to be something you say to your listeners to move them toward the next step.

Not Including Closed Captions

The reason you want to add closed captions is because some people who are deaf like watching videos too, and also because the captions will help with social media. Here is a video that explains how to create them. You probably do not want to use YouTube's automation until it is perfected:

Not Allowing Comments

The worst thing you can do is to create a video that gets a lot of comments, become overwhelmed and then turn them off. Social media is meant to be social, so you need to not only allow comments but also to encourage them. Then take the time to respond to each comment too.

Not Creating Playlists

Playlists allow you to create a "greatest hits" list so that your audience can know what to watch on various topics. This will also help your videos rank higher and get more views. Just go to uploads, select some videos, then click playlists, and create a new playlist.

Not Promoting Your Own Videos

It's important to take the time to promote your videos as well. Share on your own social media networks, providing a fresh blurb for each share, and then ask your friends and family to share. Don't forget to embed the video on your website, and send out an announcement that you've uploaded a new video to your newsletter subscribers.

Finally, another big mistake is not putting up videos on a regular basis. Making videos can take a long time when you are doing it right, but putting up more videos more often will pay off big time with more views, more engagement and more sales.

About the Author Richard Thurman

Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.

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