People often ask about what is the best time of year for email marketing. However, the answer is never what they expect because like most things marketing, the answer completely depends on the products and/or services you’re promoting plus your audience. It may get old hearing that answer – but the fact is, your audience and your product matters greatly.
In effect, the best time of year to send your email marketing messages to your audience is really all year long. But, as with most industries, there will be off times for opening and following through of your email marketing messages. Those are the times you should work even harder to get more sales and up your email marketing exponentially to get the results you want.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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