Webinars provide a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. There is also a wide range of technology that you can use to run your webinars. Having a successful webinar is dependent on just a few things.
Do you want to build your list, teach something new, promote a product or something else entirely? Write down what your goal is for your webinar in one sentence. It's best to have one main goal for each webinar.
Next you need to define your audience. Who are they? What are their desires, fears and needs? Once you understand that, you'll have an easier time choosing a topic or creating a product on which to base your webinar.
It's imperative that you test out different forms of technology to find out which will work best for you. Everyone needs and wants different systems and features for their webinar software. Some people may want technology that allows for screen sharing, or offers people the ability to phone in.
Once you know the goals, audience, topic and the technology you want to use, set a date for your webinar. Using that date, work your way backwards, creating tasks to do in your calendar that must be done. Note what has to be done and who is going to do it. Outsource the things that you know someone else will do as soon as possible.
Using the deadlines, make your plans ahead of time so that you can work through each thing that needs to be done before the webinar date. This planning will be useful to help you pull off the webinar without too much added stress. If everything is broken up into little pieces ahead of time, it'll be simple.
One of the reasons that you want to do webinars is to help build your email list, and the best way to do that is to share resources with other people. Joint ventures are short-term partnerships that end after one specific project. Join up with people who have good email lists who market to your audience.
Having a sneak peak shorty webinar is a great way to whet the appetite of your audience. For example, if you're having twenty speakers at your week-long webinar, throw out a quick 15-minute webinar in advance of the big webinar to help the visitors get used to the technology.
There are virtual assistants who specialize in helping host webinars. They can do everything from finding your guests, to acting as moderator during the actual event. It can be a great way to break into webinars to have someone who handles all aspects of it other than doing your presentation or interviewing guests.
Following these tips will help you have a successful webinar the first time, and every time thereafter. Webinars can take your business to the next level. People love in-person events, and a webinar is about as close as you can get to having an in-person event without actually having one. It's the best of all words.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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