Press releases are highly underrated these days. Whether you have a digital business or a bricks and mortar business, you should still be sending out press releases for each newsworthy event that your business participates in. New products, new services, events, and anything that your business does or accomplishes that is important to the industry should include a press release. Here are eight reasons why.
Even though there is controversy about whether or not press releases are good for SEO due to Google's algorithm change that doesn't count them anymore, the truth is they are still good for SEO in terms of providing links to your site that people will click on.
They are great for keeping a permanent record of events in your business. If you file them away, you can use them later to document the progress of your business.
A press release, due to how it's written (with guidelines and the specific newsworthy story), has truly unfiltered information without the fluff. Therefore, if your release is picked up, it will mean something to the readers.
Blogging and social media posts are great ways to get people to visit your website, but a press release can attract entirely new people within your audience to come to your website.
Real businesses send out press releases. If you want your business to be taken seriously, you should be sending them out when you release a new product, plan an event, or do something that is newsworthy in your industry.
Any well-written press release that you've sent out that has something to do with current events will have an opportunity to become viral. Once something like that goes viral, you'd better be prepared for the onslaught of visitors.
When your press release is picked up by major press, link to that website with the press release on it. This is a great way to get information "as seen on" to impress your website visitors. This gives you additional content to talk about when you post your press releases.
When your press release is picked up by a major news source, it's great to be able to put their logos on your website due to the fact that you've been seen in their publications.
If you don't think press releases work, then you need to give them a try. The next time you have a newsworthy event, experiment with sending out a press release. It's important that you follow advice and get some professional help with sending them out, though. Also, don't just send them in a way that they go everyplace; find out whom to send them to in advance and send them directly to the right people.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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