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Everyone has something they know that they can teach to others. Anyone can create an online course to teach other people what they know. But, when you sit down to come up with teachable topics you want to keep these 8 killer questions in mind.
What Do You Know? – There is usually something you are passionate about and that you already know that you can teach to others. For example, maybe you know the secret to making the perfect peanut butter cookie? You can teach the fundamentals of baking a peanut butter cookie and what is important to make it come out perfect.
What Do You Want to Know? – Even if you do not know how to do something, you can still create an online course. Just learn how to do it and create step-by-step instructions as you go to create an online course with that information.
What Are Your Strengths? – It is important to know what your strengths are because creating a course requires several steps. For example, you may need to add video, or create screen shots, or write a great deal of material. Any one of these things may require learning or outsourcing.
Who Is Your Audience? – It is important to start with an audience that you want to teach. Then you can find out what they want to know and create courses for them. Even if you do not know the material personally, you can interview subject matter experts, or even hire someone to create the course for you.
What Is the Goal? – Once you have decided upon a potential topic, can you figure out what the end goal is? What do you want to teach your audience? What do you want them to walk away from the course knowing?
What Is the Main Objective? – You need to figure out your main objective for teaching a course at all, then the objective of the course. Do you want to teach them something they need to know so that you can earn extra money, or do you want to teach them something so that they can also learn about other offerings you have?
What Tools Do You Need? – When you determine the ideas you want to teach to your audience, you will need to make a list of tools you need for creating the course. Perhaps that means you will need a good video camera or a stand for your iPhone so that you can video yourself cooking. Or maybe you need a tool like Camtasia to edit the videos.
What Platform Is Right for Your Course? – Once you work out all the details, you will need to figure out where to host your course so that you can easily promote it. You can host it with the right software right on your own domain, or you can use a system like Udemy.com to sell your course. It is up to you.
Teaching online courses can be very lucrative if you find the right information that people want to know, find the right platform, and market the course in a way that gets people to sign up. The idea for the topic is just the beginning.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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