Category Archives for Video Marketing

Software for Webinars

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here is a lot of software to choose from when it comes to conducting webinars. Before you look at the products, write down the features you want the software you use to have, as well as how much money you can afford to spend on the technology that you choose.

Using this software for your webinars is a great choice because it's not expensive. And it has a lot of features that make marketing easier, such as automatic recordings and playbacks so you can record a webinar once and resell it over and over again. They offer a $1.00 trial for a week. Check them out here:  https://smallbusinesscommunity.org/go/instant-teleseminar/

GoToMeeting

This webinar software is a little more expensive but it has the ability to set up webinars easily as well as charge for attending the webinars. It offers top-notch professional features that enable you to run truly professional conferences. However, the space can be more limited without paying a lot more money. Check them out here: http://www.gotomeeting.com/

Zoom.US

We use Zoom exclusively for Webinars and recommend that our clients do the same.  They are priced right and allow you very cool functions like integration with Facebook Live.  Check them out here:  https://smallbusinesscommunity.org/go/zoom/

Adobe Connect

With different plans up to 500 attendees, whiteboards, screen sharing, easy recording capabilities, and a relatively low price compared to other similar services, this is a winning choice for pretty much anyone who wants to do webinars. Check them out here:
http://www.adobe.com/products/adobeconnect.html

Anymeeting

This free service offers the ability to conduct webinars without having to spend a future. You can upgrade to get more features. Their screen sharing lacks some bells and whistles and the host has to download to use it, but it is sufficient. Check them out here: http://www.anymeeting.com/

ClickWebinar

This very modifiable service allows you to set up webinars that don't look too cookie cutter. But, it's harder to monetize this software than some of the others; however, there are always ways to work around it. Check them out here: http://www.clickwebinar.com/

These various software choices come with many differing benefits and price points. Most of them have a free trial version that you can test out. The best software in the world isn't good enough if you cannot figure out how to use it comfortably.

Nine Common Video Marketing Mistakes

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s you embark on making videos for your audience, be sure to avoid making these mistakes. Some of them might seem advanced in nature, but if you start off right, you won’t have to reorganize or go back and edit anything. You’ll be glad that you did things right too, from the start.

Not Being Concerned with SEO

When publishing videos, the point is to market your business. But, you cannot ignore the details like creating a keyword-rich title and tags. Plus, it's imperative to put it in the right categories and provide a full description of the video, so that viewers know what to watch and why it's relevant to them.

Not Linking Out to Your Website

Not only should you link out to your website but you should also consider making special landing pages for your YouTube viewers to come to. You may even want to make a special landing page for a specific video, to help your audience make good choices when it comes to buying your products and services.

Not Targeting Your Audience Appropriately

When you make any one video, you need to know exactly who it is directed toward. This is where creating individual audience profiles will help. If you know which member of your audience you're talking to, you'll be able to direct every word of your video to the better.

Not Giving Thought to the Thumbnail You Choose

YouTube lets you chose a thumbnail that best represents the content of the video. You want to choose one that gets people's attention, and you should be thinking of this before you even create the video. What thumbnail will get the most attention from the right audience?

Not Including Strong CTAs

A call to action is one of the most important aspects of any marketing that you do. Whether it's a blog post or a video, you need to include a call to action such as subscribe, give me a thumbs up, or go to my website. It needs to be something you say to your listeners to move them toward the next step.

Not Including Closed Captions

The reason you want to add closed captions is because some people who are deaf like watching videos too, and also because the captions will help with social media. Here is a video that explains how to create them. You probably do not want to use YouTube's automation until it is perfected:

Not Allowing Comments

The worst thing you can do is to create a video that gets a lot of comments, become overwhelmed and then turn them off. Social media is meant to be social, so you need to not only allow comments but also to encourage them. Then take the time to respond to each comment too.

Not Creating Playlists

Playlists allow you to create a "greatest hits" list so that your audience can know what to watch on various topics. This will also help your videos rank higher and get more views. Just go to uploads, select some videos, then click playlists, and create a new playlist.

Not Promoting Your Own Videos

It's important to take the time to promote your videos as well. Share on your own social media networks, providing a fresh blurb for each share, and then ask your friends and family to share. Don't forget to embed the video on your website, and send out an announcement that you've uploaded a new video to your newsletter subscribers.

Finally, another big mistake is not putting up videos on a regular basis. Making videos can take a long time when you are doing it right, but putting up more videos more often will pay off big time with more views, more engagement and more sales.

How to Use Webinars and Teleseminars to Market Your Business

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f you really want to extend your reach, online webinars and teleseminars are a great way to do it. You can easily connect with thousands of people, or small groups, using the technology that runs teleseminars and webinars. All you need is a decent computer and high speed internet access. They will maximize the sales of your offerings, and help you build up your email list. All-in-all, hosting webinars and teleseminars are great marketing tools that any business can use.

Choose the Tools

There are many different systems that you can use to run a webinar or teleseminar. By far, the best service out there is Zoom.Us

Webinar Registration

One great thing about a webinar or teleseminar is that people have to register, which is a great way to collect potential customer or client information. It's also a great way to build your email list, which is a very important aspect of building a business today.

Choose Your Niche

If you already know your audience, the niche should be simple to pick. You want to niche it down to fit a narrow focus so that your webinar or teleseminar is easy to promote to your audience because it solves a problem that they have.

Develop a Big Idea

Based on your audience and the niche, it's important to also develop the "big idea," which will propel your webinar into the next level and make a real difference to your audience.

Tell Your Story

One good way to approach a webinar is to incorporate your own story into the promotion and niche for your audience during the webinar. People want to hear your story and how you did it. Whatever it is.

Get Help

There are experts that will help run your webinar or teleseminar for you, where all you have to do is come up with the content and show up. That's a great way to do your first webinar. Plus, you can ask for joint venture partners to spread the work around.

Get Organized

Set a launch date and work backwards within your calendar to set up the tasks that need to be done, by whom, and with a due date too. Push out all the work that is assigned to others immediately, and work on your stuff.

Plan Ahead

Always plan ahead, and don't put things off until the last moment. If you want a successful webinar or teleseminar, stick to your plans in your calendar so that you won't forget anything.

See It Through

Once you set the date and start making plans, it's important to stick to it and see it through. Whether the first webinar you do is a success or failure, you will learn something new.

Using webinars and teleseminars to market your business is a great way to get social credibility, build your business larger, reach new clients and create buzz. You can add webinars or teleseminars easily into the things you already do for your business.

Tips to Making Your Videos More Professional

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reating videos for YouTube can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making barely presentable videos. But, you can also take the time to invest in these small efforts to make your videos more professional with very little additional work or money involved.

Set Them Up Correctly

hen you upload your video, take the time to include all the relevant information. Title, tags and descriptions, including links to your landing pages, should all be included in every single video that you upload.

Invest in Good Lighting

Good lighting doesn't have to cost that much. You can get a lighting kit from Amazon for about 150 dollars. Look for the ePhoto Digital Photography video 2400 Watt THREE Softbox Lighting & Boom Hair Light Kit H9004SB2. This is a good investment to make and will help your videos look better.

Set Up a Visually Pleasing Background

You can make a green screen inexpensively, but you can also just create a nice background by using a fold-out wall separator or room divider. Again, Amazon has a lot of good choices that you can choose from, but if you have a Tuesday Morning or other home décor store you can find this anyplace inexpensively. Add a plant and the proper lighting, and you'll have a great background for all your videos.

Include Closed Captioning

Including closed captioning is an added touch that will not only be appreciated by deaf people, but will also help your videos be picked up by search easier. You simply upload a text file as explained in this video.

Link to video - https://youtu.be/9K4WJs94FfY

Include Annotations and Subtitles

YouTube makes it easy to market your videos and your items off YouTube by allowing you to include linkable annotations and subtitles in your video. You can learn how to do that by using professional editing software like Camtasia.

Link to Camtasia - https://www.techsmith.com/camtasia.html

Choose a Quiet Place to Record

One of the most irritating things about watching some videos is the background noise. Sometimes this is in the form of a busy street or a noisy room with a loud fan, but sometimes it's on purpose with the background music. Be careful about background music, and be sure that listeners can easily hear the important parts of your video without straining.

Invest in Good Equipment

You don't have to buy the most expensive equipment, and truly some mobile devices like iPhones work great for recording video for YouTube. So try out a few things and see what will work best for your type of videos. The equipment you choose depends on your audience, the type of videos you want to create, and your current budget.

Create a Publication Calendar

You should already have one for content for your marketing efforts, and now it's time to include a new format: video. Your videos should include the same type of content you need to promote, whatever you're promoting elsewhere. Every piece of content you put out should go together and all should lead to your landing pages, newsletter sign-ups, and products.

Making your videos as professional as you can based on your audience's preferences and what they expect is a good way to get more views. However, don't allow professionalism to stand in your way. You can start small and build over time as your income goes up.

Eight Tips to have Successful Videos on YouTube

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f you know who your audience is, and have information to impart, then using YouTube is a great way to proceed. If you blog, you can create videos. Start with re-purposing some of the content you already have by making them into videos. When you make your videos, follow these eight tips to stay on track for success.

Be Yourself

A lot of different types of videos become popular. Some look professional and others look like a kid made them in his or her mom's basement with old equipment. But, they are still popular because the person is being themselves. As long as what you're representing fits with your audience's expectations and needs, you'll be fine.

Make Them Short

For the most part, short videos from 3 to 5 minutes will be the most popular. Even one-minute videos are better than 10-minute videos. A 10-minute video is sometimes needed when you're teaching someone how to do something with a lot of steps. But, most of the time a 3-minute video will be perfect.

Keep to One Point

Sticking to one point during each video is also a good way to be successful. It will help you keep your thoughts organized, plus it will help you keep your video shorter. Shorter and to the point is always better than drawn out and confusing. People should reflect on your video after viewing and understand the point.

Don't Forget Your CTA

You do not want your video to sound like an infomercial; however, you do want to remember your calls to action. Usually you should do this at the end of each video. It helps if you know what you'll say. For example: "Subscribe and give me a thumbs up, and while you're at it why not visit my website at www.com - the details are in the description box down below."

List Your Video Correctly

Make sure that you put your video in the right category, and use all the tags, keywords, and other information that you can possibly use. Do not skimp on this process just to get the videos up. You need people to be able to find you when they type questions into the search bar.

Use the Description Box Wisely

The description box of your video is a very important place. You can include links to your website, links to affiliate programs, and more. Use it for everything it is worth for every video you post. Even if the viewers do not look at the description box (but they will if you tell them to), the search engine uses it for keywords to send people to your videos.

Post Them Regularly

At first it will feel as if you're talking to no one on your videos. But, when you post them on a regular basis (such as daily, a few times a week or weekly), you will build an audience. People start to count on you and if they know your video is coming out every Thursday, they'll look for it. Just keep posting regularly and the audience will build.

Promote Your Videos

It's also important that you promote every video that you publish. Promote via social media, on your own blog, and within your newsletters. Asking people to watch your video, and giving them some information about what's in the video, will increase views exponentially.

You can become very successful on YouTube promoting your business if you make non-sales videos on a regular and recurring basis that are targeted toward your audience. Plus, at the end of each video be sure to ask for likes, shares, comments and a thumbs up.

Do What PR Would Do

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veryone cannot afford an expensive PR firm to help them promote their video, but you can have the next best thing. Just do what PR would do yourself. First, look at everything from your audience’s vantage point, then get to work to make sure your audience sees it – while making it all look even better for them.

  • Customize Your Thumbnails - YouTube and video editing software allows you to put a professional-looking thumbnail that helps describe what's inside the video visually for your audience. Choosing the right thumbnail will increase views exponentially.
  • Study Your Keywords and Terms - Keywords are still important when it comes to any type of content you put online. But, now they are even more important in terms of ensuring that they're right. You don't want to use a keyword that draws the wrong audience. Always put your audience first with your keyword choices.
  • Optimize Your Titles - Titles are very important when it comes to a video. Don't be tricky about a title because people will be angry if they come to your video because of a salacious title, only to find something they didn't expect. Be clear, concise and accurate but use the right keywords to get the right attention.
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    Include a Call to Action - You can tell them directly as the host, you can include annotations, and you can also include the CTA on an insertable exit portion of the video (called an "end card") that is consistent throughout your videos. This provides the CTA that your audience needs.
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    Optimize Video Descriptions - Use every aspect of the description area to describe the video, using the right keywords and right language and saying what your audience will get out of viewing the video. Plus, use links that are inside the video and anything you talk about in the video.
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    Allow Embedding of Your Videos - Many people turn off the embedding feature, but if you do that you're missing out on other people using your videos in their content. When someone embeds the video, you get the credit for the video being watched and people will find your channel.
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    Cross-Promote on All Social Media - Just like you promote a blog post or a product, promote your videos on all your other social media. When you have a new video, link to it on every social media account you have, with a specialized burb that gets the attention of the audience.
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    Recommend Other Videos via Annotation - A really awesome feature that you can use for your videos is annotations. An annotation is where you can make a clickable area right inside the video so that people can learn more about other things you do.
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    Use the Features Offered - With YouTube you can embed a featured video, embed a watermark to brand your video, and more. Use the features that they give you to make your videos better and to help you promote.
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    Allow Channel Ads - Use one of your better videos to allow YouTube to use your video to run a channel ad. This is free to you, but very powerful. Yes, YouTube is going to use your video as their own to promote YouTube, but your video will get a lot of views in the process too.
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    Be Regular - Don't skimp on your videos; try to produce one at least weekly to keep your audience interested. If you don't put up videos on a regular basis, then you may lose viewers that would otherwise be wonderful ambassadors to your brand by recommending the videos and your channel to others.
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    Run Paid Promotions - Once you have a number of videos on your channel, run a pay-per-click promotion campaign. This will help you increase subscribers faster than other methods, but you must do this only when you have a good number of high-quality videos.

Finally, as you become more popular, send out press releases about the things you're doing outside of YouTube. Get active within your community, and become a well-known name brand throughout the internet and not just where your videos reside.

Ask for Feedback from Viewers

Any time you put up a video you need to get feedback from your viewers so that you can improve it each time. And the best way to get feedback is just to ask. It’s amazing, but when you take the extra step to ask for feedback, you’ll be more likely to get the feedback you want. You can even be specific to the type of feedback you want. For example, if you got the new sound equipment you can ask, “Let me know if you like how this video sounds.”

The more specific you are when asking for feedback from viewers, the better and more useful the feedback will be. Here are some tips.

  • Make an Intro Video - If you use a streamlined method of creating a video by making a similar intro to each video you post, you'll create a professional vibe that will help the viewers feel more comfortable leaving feedback.
  • Make an Exit Video - Your exit portion of each video should be similar or the same too. This is where you ask for likes, shares, and comments for your video. Being able to insert this exit video will help you remember to ask for feedback.
  • Embed Other Videos - You can embed links to more of your videos, even including forms for specialized feedback if you want extra information about what your viewers like or don't like about your videos.
  • Ask for Likes - Always ask your viewers to like your videos. Sometimes you might want to tell them why they should like them instead of just enjoying them without clicking like. They might not realize that it helps you keep providing videos to them.
  • Ask for Shares - A good type of feedback is when someone shares your video. All feedback doesn't have to be a comment; instead, a share means, “I liked this enough to share it with others, and it has a lot of value.”
  • Ask for Ratings - When you want thumbs up for your video on YouTube, for example, you need to ask. People are more likely to vote something down than up. Many people watch a video without any action. Ask for the action, and you’ll be glad you did.
  • Ask Viewers for Topic Ideas - A great way to get feedback and engagement from your viewers is to ask them for new ideas for topics that you'll cover in the future. People love having a say in what they watch, so give it to them.
  • Ask Viewers to Critique the Quality - Sometimes, you want the content to be beside the point, but you'll have to be specific. Ask your viewers how they like the quality, especially if you did something different or purchased new equipment.

If you want feedback you’re going to have to ask for it, every single time you post a video. People will only comment on what they want to if you don't ask for specifics. If you are good about giving feedback with other video creators, you’ll establish a good relationship with them, and they’ll do the same for you.

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