There is a lot of software to choose from when it comes to conducting webinars. Before you look at the products, write down the features you want the software you use to have, as well as how much money you can afford to spend on the technology that you choose.
Using this software for your webinars is a great choice because it's not expensive. And it has a lot of features that make marketing easier, such as automatic recordings and playbacks so you can record a webinar once and resell it over and over again. They offer a $1.00 trial for a week. Check them out here: https://smallbusinesscommunity.org/go/instant-teleseminar/
This webinar software is a little more expensive but it has the ability to set up webinars easily as well as charge for attending the webinars. It offers top-notch professional features that enable you to run truly professional conferences. However, the space can be more limited without paying a lot more money. Check them out here: http://www.gotomeeting.com/
We use Zoom exclusively for Webinars and recommend that our clients do the same. They are priced right and allow you very cool functions like integration with Facebook Live. Check them out here: https://smallbusinesscommunity.org/go/zoom/
With different plans up to 500 attendees, whiteboards, screen sharing, easy recording capabilities, and a relatively low price compared to other similar services, this is a winning choice for pretty much anyone who wants to do webinars. Check them out here:
This free service offers the ability to conduct webinars without having to spend a future. You can upgrade to get more features. Their screen sharing lacks some bells and whistles and the host has to download to use it, but it is sufficient. Check them out here: http://www.anymeeting.com/
This very modifiable service allows you to set up webinars that don't look too cookie cutter. But, it's harder to monetize this software than some of the others; however, there are always ways to work around it. Check them out here: http://www.clickwebinar.com/
These various software choices come with many differing benefits and price points. Most of them have a free trial version that you can test out. The best software in the world isn't good enough if you cannot figure out how to use it comfortably.
As you embark on making videos for your audience, be sure to avoid making these mistakes. Some of them might seem advanced in nature, but if you start off right, you won’t have to reorganize or go back and edit anything. You’ll be glad that you did things right too, from the start.
When publishing videos, the point is to market your business. But, you cannot ignore the details like creating a keyword-rich title and tags. Plus, it's imperative to put it in the right categories and provide a full description of the video, so that viewers know what to watch and why it's relevant to them.
Not only should you link out to your website but you should also consider making special landing pages for your YouTube viewers to come to. You may even want to make a special landing page for a specific video, to help your audience make good choices when it comes to buying your products and services.
When you make any one video, you need to know exactly who it is directed toward. This is where creating individual audience profiles will help. If you know which member of your audience you're talking to, you'll be able to direct every word of your video to the better.
YouTube lets you chose a thumbnail that best represents the content of the video. You want to choose one that gets people's attention, and you should be thinking of this before you even create the video. What thumbnail will get the most attention from the right audience?
A call to action is one of the most important aspects of any marketing that you do. Whether it's a blog post or a video, you need to include a call to action such as subscribe, give me a thumbs up, or go to my website. It needs to be something you say to your listeners to move them toward the next step.
The reason you want to add closed captions is because some people who are deaf like watching videos too, and also because the captions will help with social media. Here is a video that explains how to create them. You probably do not want to use YouTube's automation until it is perfected:
The worst thing you can do is to create a video that gets a lot of comments, become overwhelmed and then turn them off. Social media is meant to be social, so you need to not only allow comments but also to encourage them. Then take the time to respond to each comment too.
Playlists allow you to create a "greatest hits" list so that your audience can know what to watch on various topics. This will also help your videos rank higher and get more views. Just go to uploads, select some videos, then click playlists, and create a new playlist.
It's important to take the time to promote your videos as well. Share on your own social media networks, providing a fresh blurb for each share, and then ask your friends and family to share. Don't forget to embed the video on your website, and send out an announcement that you've uploaded a new video to your newsletter subscribers.
Finally, another big mistake is not putting up videos on a regular basis. Making videos can take a long time when you are doing it right, but putting up more videos more often will pay off big time with more views, more engagement and more sales.
If you really want to extend your reach, online webinars and teleseminars are a great way to do it. You can easily connect with thousands of people, or small groups, using the technology that runs teleseminars and webinars. All you need is a decent computer and high speed internet access. They will maximize the sales of your offerings, and help you build up your email list. All-in-all, hosting webinars and teleseminars are great marketing tools that any business can use.
There are many different systems that you can use to run a webinar or teleseminar. By far, the best service out there is Zoom.Us.
One great thing about a webinar or teleseminar is that people have to register, which is a great way to collect potential customer or client information. It's also a great way to build your email list, which is a very important aspect of building a business today.
If you already know your audience, the niche should be simple to pick. You want to niche it down to fit a narrow focus so that your webinar or teleseminar is easy to promote to your audience because it solves a problem that they have.
Based on your audience and the niche, it's important to also develop the "big idea," which will propel your webinar into the next level and make a real difference to your audience.
One good way to approach a webinar is to incorporate your own story into the promotion and niche for your audience during the webinar. People want to hear your story and how you did it. Whatever it is.
There are experts that will help run your webinar or teleseminar for you, where all you have to do is come up with the content and show up. That's a great way to do your first webinar. Plus, you can ask for joint venture partners to spread the work around.
Set a launch date and work backwards within your calendar to set up the tasks that need to be done, by whom, and with a due date too. Push out all the work that is assigned to others immediately, and work on your stuff.
Always plan ahead, and don't put things off until the last moment. If you want a successful webinar or teleseminar, stick to your plans in your calendar so that you won't forget anything.
Once you set the date and start making plans, it's important to stick to it and see it through. Whether the first webinar you do is a success or failure, you will learn something new.
Using webinars and teleseminars to market your business is a great way to get social credibility, build your business larger, reach new clients and create buzz. You can add webinars or teleseminars easily into the things you already do for your business.
Creating videos for YouTube can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making barely presentable videos. But, you can also take the time to invest in these small efforts to make your videos more professional with very little additional work or money involved.
hen you upload your video, take the time to include all the relevant information. Title, tags and descriptions, including links to your landing pages, should all be included in every single video that you upload.
Good lighting doesn't have to cost that much. You can get a lighting kit from Amazon for about 150 dollars. Look for the ePhoto Digital Photography video 2400 Watt THREE Softbox Lighting & Boom Hair Light Kit H9004SB2. This is a good investment to make and will help your videos look better.
You can make a green screen inexpensively, but you can also just create a nice background by using a fold-out wall separator or room divider. Again, Amazon has a lot of good choices that you can choose from, but if you have a Tuesday Morning or other home décor store you can find this anyplace inexpensively. Add a plant and the proper lighting, and you'll have a great background for all your videos.
Including closed captioning is an added touch that will not only be appreciated by deaf people, but will also help your videos be picked up by search easier. You simply upload a text file as explained in this video.
Link to video - https://youtu.be/9K4WJs94FfY
YouTube makes it easy to market your videos and your items off YouTube by allowing you to include linkable annotations and subtitles in your video. You can learn how to do that by using professional editing software like Camtasia.
Link to Camtasia - https://www.techsmith.com/camtasia.html
One of the most irritating things about watching some videos is the background noise. Sometimes this is in the form of a busy street or a noisy room with a loud fan, but sometimes it's on purpose with the background music. Be careful about background music, and be sure that listeners can easily hear the important parts of your video without straining.
You don't have to buy the most expensive equipment, and truly some mobile devices like iPhones work great for recording video for YouTube. So try out a few things and see what will work best for your type of videos. The equipment you choose depends on your audience, the type of videos you want to create, and your current budget.
You should already have one for content for your marketing efforts, and now it's time to include a new format: video. Your videos should include the same type of content you need to promote, whatever you're promoting elsewhere. Every piece of content you put out should go together and all should lead to your landing pages, newsletter sign-ups, and products.
Making your videos as professional as you can based on your audience's preferences and what they expect is a good way to get more views. However, don't allow professionalism to stand in your way. You can start small and build over time as your income goes up.
If you know who your audience is, and have information to impart, then using YouTube is a great way to proceed. If you blog, you can create videos. Start with re-purposing some of the content you already have by making them into videos. When you make your videos, follow these eight tips to stay on track for success.
A lot of different types of videos become popular. Some look professional and others look like a kid made them in his or her mom's basement with old equipment. But, they are still popular because the person is being themselves. As long as what you're representing fits with your audience's expectations and needs, you'll be fine.
For the most part, short videos from 3 to 5 minutes will be the most popular. Even one-minute videos are better than 10-minute videos. A 10-minute video is sometimes needed when you're teaching someone how to do something with a lot of steps. But, most of the time a 3-minute video will be perfect.
Sticking to one point during each video is also a good way to be successful. It will help you keep your thoughts organized, plus it will help you keep your video shorter. Shorter and to the point is always better than drawn out and confusing. People should reflect on your video after viewing and understand the point.
You do not want your video to sound like an infomercial; however, you do want to remember your calls to action. Usually you should do this at the end of each video. It helps if you know what you'll say. For example: "Subscribe and give me a thumbs up, and while you're at it why not visit my website at www.com - the details are in the description box down below."
Make sure that you put your video in the right category, and use all the tags, keywords, and other information that you can possibly use. Do not skimp on this process just to get the videos up. You need people to be able to find you when they type questions into the search bar.
The description box of your video is a very important place. You can include links to your website, links to affiliate programs, and more. Use it for everything it is worth for every video you post. Even if the viewers do not look at the description box (but they will if you tell them to), the search engine uses it for keywords to send people to your videos.
At first it will feel as if you're talking to no one on your videos. But, when you post them on a regular basis (such as daily, a few times a week or weekly), you will build an audience. People start to count on you and if they know your video is coming out every Thursday, they'll look for it. Just keep posting regularly and the audience will build.
It's also important that you promote every video that you publish. Promote via social media, on your own blog, and within your newsletters. Asking people to watch your video, and giving them some information about what's in the video, will increase views exponentially.
You can become very successful on YouTube promoting your business if you make non-sales videos on a regular and recurring basis that are targeted toward your audience. Plus, at the end of each video be sure to ask for likes, shares, comments and a thumbs up.
Everyone cannot afford an expensive PR firm to help them promote their video, but you can have the next best thing. Just do what PR would do yourself. First, look at everything from your audience’s vantage point, then get to work to make sure your audience sees it – while making it all look even better for them.
Finally, as you become more popular, send out press releases about the things you're doing outside of YouTube. Get active within your community, and become a well-known name brand throughout the internet and not just where your videos reside.
Any time you put up a video you need to get feedback from your viewers so that you can improve it each time. And the best way to get feedback is just to ask. It’s amazing, but when you take the extra step to ask for feedback, you’ll be more likely to get the feedback you want. You can even be specific to the type of feedback you want. For example, if you got the new sound equipment you can ask, “Let me know if you like how this video sounds.”
The more specific you are when asking for feedback from viewers, the better and more useful the feedback will be. Here are some tips.
If you want feedback you’re going to have to ask for it, every single time you post a video. People will only comment on what they want to if you don't ask for specifics. If you are good about giving feedback with other video creators, you’ll establish a good relationship with them, and they’ll do the same for you.