Category Archives for Social Media Marketing

Structure of Successful Facebook Ad Campaigns

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o create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.

Define Your USP

A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It's important that you define this for yourself.

Know Who Your Audience Is

Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

Pick Representative Images

When choosing images it's important to choose some that get attention but also are representative of the tone, image, and market you want to represent.

Develop Ad Titles

Write different advertisement titles based on the audience you want to attract. You may have several sub-segments of your audience that will respond to titles in different ways. 

Write the Ad Copy

Based on your USP, the titles, your goals and images, write the ad copy that you want your audience to click on. You may need to hire a copywriter due to the fact that space is limited and you want it to be set up right.

Make Different Combos

When you make your advertisements it's important to make various combinations of ads. You don't want to run just one type of ad; you want to choose different combinations so that you can see what works best.

Segment Your Audience

The segments you choose will dive deep into the different audiences that you have, and also help you better define your audience. You can segment by age, targeted groups, locations, and even specific people.

Determine Which Formats

You can choose marketplace ads, post ads, sponsored stories, and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will be very much dependent on what your goals are.

Choose Bidding Strategy

Whether you choose PPC or CPM will make a difference. When you're new it is recommended that you choose CPM to maximize your budget and get a better ROI.

Set Your Budget

How much are you willing to pay based on your bidding strategy? You can set up a daily budget which you can easily pause and restart as you check the results.

Test Everything

You cannot be sure if your campaigns are working if you aren't testing everything.

It is imperative to structure your ad campaigns so that they fit in with what you're blogging about and talking about on social media, and that align with where you are and what you're doing right now in your business.

Facebook Ads Best Practices

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acebook ads are a great way to get the word out about your products and/or services. Facebook offers PPC and CPM ads. A PPC campaign is a pay-per-click campaign that you only pay when people click, while a CPM ad means that you pay a set amount for views. Both are good ways to run ads, but you’ll see that using CPM is a little better and easier.

Set Your Goals

Knowing why you're running a Facebook advertisement is important. You need to know what you hope the results are. Do you want to build your email list, sell an actual product or service, or something else?

Learn Facebook's Ads Manager

Facebook has a wonderful editor so you don't need to use any outside sources to create your ads. Use Ads Manager. It allows you to manage many different variations of the same advertisement and is very useful. 

Target Your Audience Carefully

When running any type of advertisement, it's important to understand who your audience is and what they want. On Facebook ads you can target your audience down to the exact person you want to see the advertisement; this is a huge leap forward in marketing for any business. Even though you're a home business, you can compete with bigger businesses due to these features.

Segment Your Audience for Different Ads

The power editor allows you to duplicate ads, and then edit them to change the demographics. Doing this serves a couple of purposes. It allows you to conduct an A/B test to see who responds better to your ad, but you can also change the images, headlines, etc. to fit each segment of your audience better.

Use Custom Audiences

A custom audience allows you to reach people who have already been to your website but are now surfing on Facebook. This is called remarketing or retargeting, and it is a very powerful way to market to targeted people and get a high rate of return.

Use Facebook's Optimized CPM

This is an amazing thing because it makes it easy for you to get views for your advertisement. CPM stands for cost per thousand impressions. Facebook's algorithm knows what's best in terms of this set-up, so let Facebook choose for you. It will really work better and save you money too.

Build a Responsive Website

As of April 21, 2015 Google is ranking responsive websites higher than those that are not responsive. A responsive website is one that works on all mobile devices as well as PCs. It's best that your websites are responsive. You don't need one for mobile and one for PCs - you need one site that works regardless of the platform your audience uses.

Get Professionally Made Graphics

Don't skimp on graphics, but you don't have to spend that much. You can do it yourself too and have them look professional if you use Youzign. Try using Fiverr to save a little money on finding someone to help make your ads. ​

Another amazing resource is Design Pickle.  Rather than hiring a full-time designer or spending a lot of time messing around with learning a design tool and doing it yourself you can subscribe to Design Pickle and have access to a full-time design staff that works 24x7.  

Hire a Copywriter

Writing content is different from writing copy. Copywriting is a specialized skill. Let a copywriter take what you've done and improve it. If they start with something you've written and then fix it to work better, you'll save a little money on the copywriter. And overall you'll save a lot of money on running the advertisement because you'll get better results from professional copy.

Using Facebook to run ads is a great way to get involved in online advertising. Pay-per-click and CPM campaigns can be overwhelming, but Facebook has it set up so that you can do it without even being a professional. It's a great way to put your toe into online advertising for your business.

Great Ways to Use Facebook for Marketing

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acebook is truly a boon to savvy online marketers. Using Facebook for marketing your business is honestly a no-brainer. You can do so much on Facebook, mostly free, that you just cannot pass it up as a great marketing opportunity for your business.

Set Up a Business Page

In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that. It's free to set up.

Set Up a Community

A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page - just choose "community." A community has more communication ability between your likes and followers than a business page.

Set Up a Private Group

A private group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website. You can make them private and even secret. If you have a secret group, you'll have to actively recruit people to join; you can even charge people money to join.

Promote a Post

On your business pages you'll have the capability to post things and you'll get a button that offers you to "promote" the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.

Run a PPC Advertisement

Even without a business page you can create advertisements via your personal page on Facebook. It's wonderful because you can narrow down your target audience in ways that you may not have realized that you could. You can target with age, sex, location, groups and affiliations. It doesn't get much more niched down than that.

Join Groups and Communities

A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.

Comment on Pages, Groups and Communities

When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.

Share and Like

If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too. It's a very generous community when it comes down to it. You'll find competitors sharing each other's work most of the time, instead of bashing each other. Although that does happen, it's not likely.

Using Facebook to market your business is an excellent way to market online. You can do so many things including contests, share images, videos, blog posts, memes and more. Don't be shy; get started using Facebook to market your business today. But, be warned, you need to follow Facebook's terms of service in order to continue.

Using Social Media to Promote Videos

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romoting videos on social media is a sure-fire way to get more views and find more of your audience. But, when using social media to promote your videos you want to be sure that you do it in such a way as to get more views and more action, rather than bore your followers.

Spruce Up Your Facebook Posts

When you share something on Facebook, you have a lot more control than you may think over the title of the piece and the image. You can learn how to edit the Facebook post so that it's not just the same image or the same title as every other Facebook share. 

Make Your Pinterest Posts Interesting

When you want to promote a video on Pinterest, create a theme pinboard that includes the video you want to promote along with other images, quotes and information you want to share. Creating a themed pinboard will do a lot more for your sharing efforts than just random shares.

Share More than Once on Twitter

There are some people who will say that you should share something every hour on Twitter, although that might be overkill. But, it is true that you should share the same thing more than once on Twitter. Don't do it all in the same way, though. Share three or more times but use different words each time for your link to attract different portions of your audience. 

Use Your Blog

You may not realize it, but your blog is a type of social media too. This is especially true if you open up your blog posts to comments. When you create a new video, you should definitely promote it via your blog by writing a post about the video and then embedding the video into the blog.

As a Comment

If your video is not too promotional but rather a good resource or answer to someone's question on another person's video, social media post, forum, or blog post, then you can post a link to the video with a comment about why this video will help them.

Make It Different

Each time you make a post about your video, make the blurb a little different so that it will not appear to be unthoughtful or hurried. You want to attract your ideal audience to view the videos, and that audience might be slightly different on each social media network. They'll respond to different prompts.

Use Images

Images are more likely to be shared on social media. Pick a good thumbnail for your video and use that to share on social media as an image to go with your video. The image will get the attention of your audience better than any words you can use.

Be Consistent

Never give up promoting your videos. Sometimes, it can seem like everything is so slow going and you're not getting anywhere in more views for your videos. But, when you keep doing a little bit each and every single day, you will break through and see success. 

Using social media to promote your videos is an important way to get the word out about your videos to your audience. In fact, if you want anyone to view your videos, the best way to do so is via social media marketing.

To Tweet or Not to Tweet

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o many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. But, the truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. There is too much automation. Remember, social media is for engagement, and people who use Twitter for that purpose see great success. It’s those who have resorted to too much automation that have problems.

Why Twitter Is Still Relevant and Useful

Twitter is still a formidable social media outlet that small businesses should continue to use for the near and far future. There are many reasons for that, such as:

  • Twitter is still informative – Compared to other social networks, it’s still easier to find information about groups, causes, and businesses via Twitter search. Hashtags make it easy to compile the information, and important people are still having important conversations on Twitter.
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    You can engage with anyone – Due to the way Twitter works, you can potentially connect with anyone whether you follow them or not, and vice versa. Due to the ease of sharing and the ease of tagging people, before you know it you could be in a conversation with someone famous or at least famous in your group.
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    It’s very responsive – Using Twitter on mobile devices is still easier than using other social media on mobile devices. There is still a lot you can’t do with mobile on Facebook that you can do with Twitter.
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    Search is easier – It’s so easy to filter out the things you don’t want to see. You can look at only tweets for a particular topic which makes finding trends super fast and easy. You can easily study your audience and potential audience on Twitter.

Due to these factors, it’s important for small businesses to realize that Twitter is still a useful tool for engagement, research, and promotion. You just have to do it right. If you are having issues with getting results from Twitter, you’re doing it wrong.

Don’t Pass Up Everyday Opportunities

Tweet about what you're doing right now, and ask your employees and your contractors to do this as well. Make it relevant to your audience. For instance, if you’re working on a new eBook, say so. “5000 words down on my new eBook!” is a great example of a tweet that will get attention of your audience, and likely some “congratulations tweets” too. What fabulous interaction, from just a simple update that you can capitalize on.

Your Twitter followers not only care about your day and what you’re doing - enough to read your tweets and correspond about them, they’ll also be happy if you share anything profound from other tweets of people who you follow. Sharing, commenting, and engaging are all important aspects of being on Twitter. Without those three things you won’t be successful. So, ditch the automation, and use Twitter for all it’s worth, because it is still very relevant in social media marketing today.

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