So many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. But, the truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. There is too much automation. Remember, social media is for engagement, and people who use Twitter for that purpose see great success. It’s those who have resorted to too much automation that have problems.
Twitter is still a formidable social media outlet that small businesses should continue to use for the near and far future. There are many reasons for that, such as:
Due to these factors, it’s important for small businesses to realize that Twitter is still a useful tool for engagement, research, and promotion. You just have to do it right. If you are having issues with getting results from Twitter, you’re doing it wrong.
Tweet about what you're doing right now, and ask your employees and your contractors to do this as well. Make it relevant to your audience. For instance, if you’re working on a new eBook, say so. “5000 words down on my new eBook!” is a great example of a tweet that will get attention of your audience, and likely some “congratulations tweets” too. What fabulous interaction, from just a simple update that you can capitalize on.
Your Twitter followers not only care about your day and what you’re doing - enough to read your tweets and correspond about them, they’ll also be happy if you share anything profound from other tweets of people who you follow. Sharing, commenting, and engaging are all important aspects of being on Twitter. Without those three things you won’t be successful. So, ditch the automation, and use Twitter for all it’s worth, because it is still very relevant in social media marketing today.