There are tons of myths that people think are true about productivity. The problem is, if you really believe a myth it could be holding you back.
For example, for years people often stated that girls weren’t as good at math as boys. Instead of being accurate, it was a dangerous myth that many girls embraced, and it made them less likely to take advanced math so that they can become engineers, scientists, and doctors.
Thankfully, no one believes that myth anymore, and women are starting to grow in numbers in these careers because guess what – anyone who applies themselves can learn math. The same is true about every myth we’ll go over below. They’re not true, and the only harm that will be caused is if you believe them.
This implies that if you’re a night person, you cannot be successful. However, nothing could be further from the truth. Many night people or night owls are successful. In fact, there are studies that will point to both ideas: that early birds are more successful and that night owls are more successful. So, you know that neither is true. Whether you get up early or stay up late, as long as you are productive, you’ll experience success.
You’ve heard that advice before. Clean off your desk every night before you go back to work in the morning to be more productive. However, this is not totally true. Many very messy people are extremely successful because they put more focus on their tasks and not on their surroundings.
You know that having systems in place will increase your productivity. But, it seems like it’s too hard to set up a system. The truth is, though, that the time it takes to set up a system is going to be saved and more throughout using the system.
For some people, working 18-hour days makes them feel as if they’re being productive. But remember what "productive" means. Productive means that you produce something. You create offers, you create products, you produce something that people can buy and pay money for. If what you’re doing isn’t that, you may be wasting your time being busy instead of productive.
Some people will claim to thrive under pressure. They’ll say they like deadlines. Now that may be true. Some people do thrive with a deadline, and are good at organizing their work days to be most productive and on time with a deadline. Others aren’t that good at doing it and will claim waiting until the last minute ensures a better result because they work well under pressure. But study after study has proved this wrong. You don’t need to be under pressure to produce amazing results; you just need a process that helps you do it.
Online marketing offers so many means to more automation that can help you become more productive that there is no way to go over them all. However, some business owners fear automation because they think it’s too impersonal. The fact is, for some things your audience will appreciate the automation - such as with transnational emails, for example. You’re only one person, so automation in the right places will increase your productivity exponentially.
As you build your business, you will eventually get to a point where you need help. This is a growth situation that stumps up a lot of people. They assume that outsourcing costs too much for them to afford. However, the truth is, most of the time you can find someone who can do what you need to be done at a budget you can afford if you take the time saved and use it to earn more money. Anything you can outsource for fewer dollars than you make doing something else is worth it.
One of the biggest myths seen is this one. So many people will claim they cannot work until they’re inspired. You hear about this mostly in creative careers like writing, painting, and other types of work like this. However, this is horrible advice for anyone to give anyway. The truth is, if you work during specific times set up for work, you’re going to be more productive and better at doing it than if you wait for inspiration.
This seems like okay advice. However, countless people don’t follow this advice but are successful. Some of the jokes about writers, artists, programmers, and other creatives can be very true regarding getting into the flow and not going to bed early enough to get up. It’s far more important that you sleep when you’re tired and wake up when you’re rested than choosing arbitrary times to do it.
Now that you’re more aware of these productivity myths, perhaps you can identify more erroneous myths that are holding you back. Once you find them, address them, and start improving, you’ll be able to turn every single myth on its head and be a big success.
When people start their own business they often think it’s going to be all dollars and doughnuts, not realizing that it’s also work. To produce dollars to buy doughnuts, productive billable work will need to be accomplished, or sellable products will have to be made and sold. In business there are tasks that produce results and some that are out-and-out wastes of time.
But, how do you know when something is a fruitful task and something is just a time waster?
There are a few major ways business owners waste time:
Many business owners spend a lot of time doing things that feel like work, but aren’t really productive. How many times can you edit and rewrite that blog post? How many times can you redo your website, or scour social media before you realize it’s not productive?
It’s a great way to market your business but it can be distracting, so you need to time yourself and have a specific task in mind before getting on social media during work hours. Create a list of actions that you will take and stick to those and nothing else.
You need a business email and a personal email. Check your personal email only off business hours, and check your work email at specific intervals throughout the day with specific actions in mind. For instance, don’t read all those newsletters you signed up for every time; set aside a specific time for that.
Meetings and phone calls seem productive, but are they really? They are if you have an agenda and stick to the agenda and don’t waiver off into other territory and just start chatting mindlessly. If you’re not good at doing that, try to eliminate as many phone calls and meetings as possible by using project management software.
The TV, email notification beeping, friends calling and so forth are all distractions that you can reduce or eliminate during work hours if you make it your goal. If your goal is to earn money, just ask yourself before you do anything, “Is this task getting me closer to my goal?” If the answer is no, stop doing it.
Ask yourself the following questions before doing any activity:
If you can answer yes to the above questions, then it may be a good task to keep doing and not a time waster. However, if you can answer no to the following questions, the activity is likely not fruitful and is a time waster.
The great thing is that you can choose not to waste time; once you have identified actual time wasters, you can seek to eliminate them from your day. Once you accept that some of what you’re doing is just busy work and not actually work that will move you toward your end goal of producing income, you’ll be able to stay on track.
SMS marketing is a great addition to your marketing mix. But if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate the process. The more you can automate, the more you can focus on true customer engagement and experience. That might sound counter-intuitive but the fact is, many messages should be automated while some shouldn’t. These tools will help make your life easier.
Find tools that increase engagement rather than decrease it and you’ll have winning solutions that get real results.
You want tools that offer features such as:
These enable your customer to respond to you via SMS and answer all your calls to action immediately and automatically.
If you can send out a poll to your customers and they can answer, it’s a great way to collect data and engage.
Want to learn more about your audience? Using a tool that allows you to ask questions and send surveys is super helpful.
Sending coupons through SMS is a great way to get even more response. People love getting deals in their phone to use right away.
Any service you use needs to have the ability for you to know what messages are working, how many new subscribers you’re getting, from where, and the rate of engagement.
With all that outlined, the best tool on the market is arguably MOBIT. This system integrates with software like Infusionsoft.com, allowing you to work with your current system. They have many features that will work for all kinds of business who want to get into SMS marketing for reasonable monthly fees.
Check them out here.... https://smallbusinesscommunity.org/go/mobit/
As you choose your software you need to know what your goals, strategy and tactics are so you know what features you need most. You also need to understand what your SMS marketing budget is before you get started.
Does anyone really like business meetings? If you ask anyone randomly on the street they will laugh and say no. There are ongoing jokes at many companies about the uselessness of meetings and how meetings are created just to make people feel busy. Some businesses have meetings to discuss meetings.
Having said that, if you really want to have useful and productive meetings, you can if you follow these ten steps.
If you don’t have a singular purpose for a meeting, you shouldn’t need to have one. You should be able to state in five to eight words exactly why you are planning a meeting. If you can’t, reconsider.
Based off your purpose statement, write a meeting agenda. Micromanage each moment of the meeting in terms of who will speak, what they’ll speak about, and how long they have to do it.
Meetings do not have to be long to be productive. Some companies have a standard 15-minute meeting rule. It’s used to simply report on what each person has done or needs to do to meet a goal, and to assign new work.
In today’s day and age, that might seem a little strange. But the truth is, multitasking at meetings is very counter-productive. Tell those who are invited to the meeting not to bring phones or laptops or any electronics. This will make everything move smoother because no one will be distracted.
Make someone responsible by directly assigning tasks to persons who can either be responsible for the people doing the work, or do the tasks themselves. By having a person of responsibility, you can avoid passing of the buck and making everything your job. Delegation before, during and after meetings is essential to increase productivity.
Only invite the people to the meeting that will have something to do. There is no point in having anyone at a meeting or part of a meeting if they aren’t going to leave with something to do. For instance, if you have a project manager, invite her, but there is no reason to invite the people she manages.
Set a start time and an end time, and stick to it. Start on time and don’t allow late people to show up late. If they’re late they simply miss the meeting. The reason is that late people, for whatever reason, will cause delays and interrupt the flow.
Anyone coming to the meeting should have been given an assignment of what to talk about at the meeting, and they should be given time to talk. Sometimes one or two people will take over a meeting and the others do not get a chance to give input. Make sure that each person gets an opportunity.
One person should be the official note taker, including writing down who is assigned what task. This person will within a few hours send everyone a copy of the meeting minutes, which will include a list of tasks and to whom they’re assigned.
After a meeting is over, it’s important to check up on anyone who was given tasks to do, but also to drop everyone who attended an email with the meeting minutes (as mentioned above) as well as an opportunity to edit the record. In this way you can ensure that everyone who attended is on the same page.
Meetings are necessary for a business with more than one person (even if you only have contractors), to move forward and get things done. By having meetings that address a specific purpose, assigning responsibility to the right people and having frequent follow-ups, you’ll find that all your meetings are more productive.
Outsourcing is an important part of running a business efficiently, and it can grow and become more profitable over time. After all, you don’t expect a CEO to do everything on their own; instead they have assistants and experts to do a lot of work for them. This is what makes them look amazing – their ability to pick and choose amazing experts to put on their team and motivate them to get work done.
So, if you want to grow and improve your business, you will learn to outsource to experts. It’ll make your business better, it’ll help you earn more money, and it’ll solidify your business to continue to grow without you.