When you send an email marketing message to your audience, you want them to click through to a landing page that is promoting something. There are a couple of ways you can do this. One is to click straight to a buy page, and another is to go to a sales page that helps further convince the reader to buy what you’re selling.
You can create very targeted and special landing pages based on each email marketing message that you send, using software like Thrive Themes. These tools help you to quickly and expertly create landing pages that convert. Not only that - if you create special pages for each email message, but you’ll also be able to know which email messages are working.
Here are 11 things your landing page should be doing...
If your audience has any objections, then you should be able to answer them on the landing page.
When you create landing pages that are directly targeted to specific visitors, you can create compelling headlines that mean something to that particular visitor.
When you use well-known landing page software, you can take advantage of using templates that are proven to work without having to reinvent the wheel.
Landing pages should only have one column to avoid cutting down on distractions for the audience. You want them to read the information that you want them to read, plus act on it. If you have too much on the page, they won’t do what you want.
Use clear, concise language in your landing page in order to not blow smoke, or trick your reader in any way.
You want your website to load quickly and not get hung up. This is very important because if it loads slowly people will not wait.
Images will slow down the page, and while they do help get your point across, too many images will distract.
A video of you explaining your offer is a great way to make a landing page that is welcoming to your audience.
Landing pages should have unique content on them. If you clone one landing page to make a special one for your audience, be sure to change the language too and make it unique.
If you’re getting a lot of click-throughs to the landing page but you’re not getting conversions, then you need to try to change things up to improve it.
Don’t waste your email marketing messages by sending them to boring, unfocused landing pages. Be sure to make it special, focused, targeted and relevant to your audience.
Your business website is often the first experience that your audience will have into your business. That’s why it’s important to include certain information that everyone will be looking for on your website.
A business website is there to give information about your business to your audience in very specific detail. You want to ensure that it's laser directed to your audience in such a way as to make the audience feel understood and safe at the same time. With that end, it's essential to include these elements on your business website.
Content consists of all the information you put on your website, from blog posts to the about page. Images, forms, contextual information, the words on a submit button and more are all content, and all opportunities to appeal to your ideal client. The more you can direct everything toward that client, the more results you’re going to have.
A list of benefits of your offerings someplace or in many places on your website is a great thing to include. Your audience should leave your site totally understanding the benefits of your offerings, without having to question anything.
Some people seem to want to hide their contact information. Make it easy. Use your contact me page to offer multiple ways that your audience can contact you, including a phone number, email form, social media pages and more. Don’t hide; be open.
Nothing is worse than not being able to figure out how to get around a website. If you want your audience to not only stick to your website but also to use it to its full potential, make the navigation easy to understand and intuitive to your audience.
Whether via blog posts or an entirely new page for comments, make it easy for your audience to comment and read comments from others. This is a wonderful use of website space, especially because user-generated content is loved by search engines.
Don’t be shy when it comes to calls to action. Your audience has no idea what to do unless you tell them. Make your CTAs super clear and try to limit them to one or two per page of your website so that they don’t get confused about what to do.
A great way to draw people to read more information on your website is to always include some sort of special offer to new visitors. You can use plugins to time offerings as well as to only offer them to new visitors. This is a great way to increase customer loyalty.
Don’t let your visitors leave without offering them the ability to get updated about your offerings in the form of a newsletter or email list. Pop-unders and sliders are very common today because they work. Consider adding them to your business website for maximum impact.
Adding these elements to your business website will make your site work that much better within your marketing and sales strategy. Just remember to frame everything you do in terms of how your audience thinks and feels rather than how you think and feel.
There is a lot to do to host a successful webinar. But, if you arrange to do each thing in advance and have a cheat sheet or a to-do list to help you not forget anything, then you'll run through it with no problem. Let this be the start of your cheat sheet.
Successful webinars are possible with the right advanced planning and with specific goals in mind. You can host webinars and add another income stream to your business fast.
When you start up your business you’ll want to figure out your tax-related business identity. There are a few choices depending on where you live. In the USA you can choose to be a sole proprietor, partnership, a limited liability corporation (LLC) or a corporation. Each has different rules, regulations and tax consequences. It will depend on your individual business and what works best for you.
Some types of businesses are required to be in a certain category, but a large share of businesses can run as sole proprietors or LLCs easily.
This type of business set-up means that there is just one owner who is totally responsible for everything. It's the easiest way to start a business, and how most people get started as long as they're not in a category that requires another entity.
One problem with this type of business is that if something goes wrong and a customer or other person is harmed in some way and brings a lawsuit, they can win your personal funds and even take your home. Taxes are easy in the USA with the schedule C on personal income taxes.
If you are running a business with another person, then you may want to form a partnership. You don't have to in order to run a business with someone else, but it can offer another level of protection for both parties in the event of a disagreement or even a lawsuit. Income taxes are simple and somewhat like the schedule C reporting, with an additional information return filed. This type of business can be difficult at times, but it's just as easy to set up as a sole proprietorship.
Many people like to form LLCs because they have the opportunity to file taxes as a partnership, corporation, or even as a sole proprietorship. The LLC is mostly just to protect individual business owners from personal liability if something goes wrong and a lawsuit happens, or if the business goes under.
There are many types of corporations such as an S Corp and an INC. These are the most expensive types of entities to form, and have many requirements such as having a board, separate taxes for the business and owners, and other issues. You'll definitely need to work with a CPA and perhaps a corporate lawyer to help you form a corporation and keep compliant with the laws.
The business entity that you choose will make a difference in how you file income taxes and run your business on a daily basis. You'll need to speak to a financial expert such as a CPA to help you determine which entity is best for you.
One of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So don’t worry if you’re not there yet; you can get there.
Knowing who you want to work with and help is very important, because you will be able to create better services, products, information and education for them if you know who they are.
Once you know your audience you can narrow down your focus to one problem your audience has. That is your niche. If you can solve a major problem that your audience has, you're golden.
Once you figure out who your audience is, and what your niche is, you can start developing a brand. Is the brand going to be you, or is the brand going to be the solution? One will always require your presence, and another might be salable. It's up to you.
You can't present yourself as an expert with an amateurish website. It needs to be professional, and unless your expertise is web design it's not likely you can do this for yourself. The words on the site, the design of the site, the images on the site, all need to be created by individual experts.
As you brand yourself, you'll need to set up each of your social media profiles so that your brand works throughout the internet. While each social media site has its own personality, yours should show through.
Even as your website is being perfected, you can blog to show your expertise. Write your blogs directly to your audience to educate them about their problems so that you can start offering your solutions.
A white paper is a good intro to organizing information to educate your audience about their problems and your solutions.
Creating "how to" and informational videos and posting them on YouTube is a great way to position yourself as more of an expert.
As you gather more material, you'll eventually have enough to put together an eBook without too much work.
You can publish your book and sell it via Kindle free. It's a great way to get new customers.
Once you've successfully published a Kindle book, you might want to take it a step further as you get a large following and publish a paper book. You can do this with print on demand via CreateSpace.com and Amazon.
Networking at live and online events will help you get used to the idea of being at these events so that eventually you can present at them. It will also help you build relationships.
With your books you have a platform for your message, and you can now take that and speak at live events, both online and offline.
Don't just set up social media profiles and be invisible. You want to participate, share your knowledge and connect with others so you can build relationships.
Contact different groups and offer speaking services to them. Create a "one sheet" with the information about the types of talks you give.
Don't stop; keep going. Each thing that you do will build on the next thing, and before you know it you're positioned as an expert and the sky is the limit.
Becoming an expert is a process. At first you will feel as if you'll never make it, but everything you do builds on the next thing and eventually it will snowball to true success. Once it happens, part of you will feel as if it happened overnight, but in truth everything you did above built on the next thing and finally people started seeing you as an expert.
You need to create a budget for your home business in order to know whether or not you’re making a profit, expanding your business, and achieving the goals that you want. Budgets help you plan for the future, manage cash flow, and even secure financing if you should need it in the future.
When you've decided upon a business and a business, there are tools of the trade that you may need or want. See what is available so that you can research the tools and choose the ones that offer the most value to your business.
It can be tempting to run out and buy a file cabinet, paper, printer, ink and so much that you relate to an "office," but today you don't need those things. Instead "think green" and avoid most of that stuff. You don't need it, and you're not ever going to need it. Even when it comes to printing, unless you have a position that requires it, you will save money buying a second monitor instead of printing things out.
What items do you already have? You likely have a laptop, a desk, and other things that you can put into service already for your home business. There is no reason to go out and buy all new things when you are first starting out. Using what you have will enable you to spend money on things you don't have.
Don't get carried away in the beginning with adding extra phone lines, a new internet connections and things that you're not even sure you need yet. If you only add things when you're certain that you need them, you'll keep your budget lower and controlled.
Before you add a new expense to your business, ask yourself if the expense will create a return on investment or not. If not, ask yourself why you really need the expense. Does it play an integral part of your business to help it keep running? Do you really need it? You do have to spend money to make money, but you should be smart about it.
One of the most awesome things about working from home today is the cloud-based technology that is available. You can essentially rent software instead of buying it outright, which means that you can deduct it fully each month from your income, and then if you no longer need it you can stop. Plus, most cloud-based software allows for flexibility in terms of features that you may or may not need.
Your break-even point is the amount of money you need to make just to keep the doors open without actually earning a profit. It's your cost of doing business. This is an important number to note because it will help you determine your fees in the future.
Always take the time to look at your budget each year to make sure that it fits with your goals to maintain a lean business. Being lean with a home office is a lot easier than if you had a bricks and mortar business.
Your lean home business budget is an important part of running a home business. You have something a bricks and mortar business doesn't, and that is lower overhead and much more flexibility surrounding the costs to do business.
Before you get down to business with a business coach, it’s important to understand how the entire process works and whether or not you’re ready to work with a business coach. If you’re not ready, it’s simply not going to give you the results that you want. To have success working with a business coach, consider the following success tips
Working with a business coach can literally change your life. But, you must be truly ready to work with a business coach and do the work you agree to do, or it simply will not work. If you’re not ready to follow through, reconsider wasting your time and theirs.
There are different reasons to create a business or mission statement for your business. Sometimes you are creating it to motivate your business partners, yourself, and stakeholders. Other times you create a business mission and vision to help you understand how to better market to and provide value to your audience. You can actually create a business mission and vision that aligns all your functions, hopes, and dreams into one.
To create your business mission, answer the following questions:
Using the information gathered from the answers to the above questions, write a short statement in 25 words or less that encompasses the end results and how you see your business in five or ten years. This part of the business mission is the vision that you want the world to see.
Putting your business mission and your business vision together should give you a good idea of where you’ve been and where you’re going. Now, write everything out in about 50 words or less, putting it all together.
Send your draft to associates, friends, family and others who might be able to give you some good feedback about your business mission and vision. Be open to hearing the feedback so that you can narrow down your business and mission statement to a succinct statement that you can put on paper and frame to put on your wall to motivate you as you work on your business each day.
As you get feedback you can change the word usage, add to it, take away from it and make it clearer as you go along. Remember the point is to make it short, meaningful and succinct. Answer the most pressing questions of what, who, when, where, why and how and don’t forget to make a promise.
A good business mission and vision is something you are proud to show the world. Put it on your marketing materials. You can write shorter and more succinct versions down to slogan-like statements to help your market recognize what you do at a glance.
Having a mission and vision for your business is as important as having a business plan, and in fact you can use the mission and vision to help create your business plan, marketing efforts and so much more. The process of creating it will answer so many questions and help you relate better to your audience and your business.
When you decide to publish a digital magazine it’s important to do your due diligence about what’s involved before you spend the time and money doing it. It can take a lot of resources, time and effort to produce a digital magazine – almost as much as it takes to produce a paper magazine. Therefore, it’s important to study what it takes to create a professional-level magazine that your audience will enjoy.
If you do the work you need to do in order to publish a good magazine for your audience, you’ll be successful in your endeavors. It’s important to cover all bases before you get started. This helps avoid mistakes that can be frustrating when you want to create a new digital magazine to spread awareness of your brand or to start a new income stream.