Category Archives for Planning

What to Do and Things to Consider before Publishing

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hen you decide to publish a digital magazine it’s important to do your due diligence about what’s involved before you spend the time and money doing it. It can take a lot of resources, time and effort to produce a digital magazine – almost as much as it takes to produce a paper magazine. Therefore, it’s important to study what it takes to create a professional-level magazine that your audience will enjoy.

  • Survey Your Audience – What does your audience want to see in a magazine you publish? Ask them. Use your email list to send out a questionnaire about your proposed magazine and let them help you decide whether or not you’ll publish it and what will be in it.
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    Decide Which Software to Use – Knowing how you will create the magazine and what platform you’ll use to publish is important. Perhaps you’ll decide to hire an expert to help you publish the magazine to save time and reduce your learning curve.
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    Choose Which Topic You’ll Cover – Your magazine should encompass a niche and cover a specific subject with 8 to 10 categories and sections to fill with content.
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    Identify Potential Contributors – You likely already know people who may want to contribute in exchange for ad space or payment of some kind. You may even want to place a “tip” jar inside each bio so that authors can earn that way.
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    Identify Potential Advertisers - Who might want to advertise in your new digital magazine? You should be able to make a list of 20 to 40 potential advertisers so that you can contact them to offer them an advertisement.
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    Create a System to Organize Content – You’ll need a lot of content to put into your digital magazine. The way you collect content and upload content to your publishing platform needs to be streamlined to avoid a time suck from occurring.
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    Create Accounts Where You Plan to Publish – Many digital publishing platforms will submit your magazine for you, but it’ll end up being submitted under their platform instead of under your name. Ensure that you bypass this situation and publish on various digital publishing platforms under your name.
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    Consider the Format of Your Magazine – A lot of publishing platforms allow uploading PDFs to start, they then transfer them to HTML5 before publishing to various apps. The reason is that PDFs are not really a good form of digital publishing due to how big they are and the fact that they’re not really interactive.

 If you do the work you need to do in order to publish a good magazine for your audience, you’ll be successful in your endeavors. It’s important to cover all bases before you get started. This helps avoid mistakes that can be frustrating when you want to create a new digital magazine to spread awareness of your brand or to start a new income stream.

What Business Is Right for You?

Starting a new business is the hardest and most rewarding thing that you can do in your lifetime.  When you determine you want to start a business, the next step is to find out which type of business is right for you. The way to do that is to participate in self-reflection that is brutally honest so that you can get started on the right foot with the exact right business for you. It can be a very difficult time to choose the right business.

Here are eight tips to help you.

There Is No Such Thing as a Sure Thing – No matter what anyone says, there is no business idea that is a sure thing. That is why one person can make a pizzeria into a million-dollar business and the other person goes bankrupt in the first six months.

Do What You Know or Can Learn – If you start with what you already know and where your resume leads, that is usually best. However, if you really want to change directions, take the time to learn new things instead of jumping into a situation where you have no idea what to do.

Study Other Businesses – When you get an idea about the direction you want to go, start looking at those businesses that are already successful to find out a common reason why. If you can determine what they are doing well then you can emulate that later.

Ensure There Is Sufficient Demand – With any business idea that you have, it is important to make sure there is enough demand to support your income requirements and needs. This is a mistake people often make when trying to turn a hobby into a full-time income. There just is not enough demand.

Develop a Business Plan – When you have zeroed in on something you like, try making a one- or two-page business plan which will force you to analyze every aspect of the idea. The business plan is an essential component of choosing the right business, and people make the mistake of thinking you only do that when you have already picked the business.

Ask for Assistance from Others – If you know people in the field, simply ask them what they would do differently, better, or if they would do it again at all. They are likely to be very honest with you about the mistakes they have made and the successes they have had if you ask.

Work for Someone in the Field for a While – One way to learn whether you even like a certain type of business or not is to work in it. Ask people you know to let you volunteer or work for low pay in their business.

Look for Market Trends – Match your skills with current market trends to see if you can find a good match that excites you. Do not let this be a substitute for ensuring there is a market for the trend today and in the future, but it is a good start.

Choosing a business that is right for you takes some work. But, if you do the work before jumping in, you will have that much more chance to experience success with your business idea.

 

Business Market Segmentation

Business market segmentation has some main variables which are used to separate the market. It’s not much different from dealing with personal segmentation, more commonly just referred to as segmentation but focused on consumers. It is a little more difficult to sort out. As you look at this list, you will note that there are similar points with personal (consumer) and business segmentation – with the exception of operational practices and business type.

  • Location – Which country and the region does the business operate, and how many offices do they have?
  • Business Type – What industry are they in? Do they have a staff? What size are they? What types of products do they sell? What type of technology do they use? Who owns it and what are they like?
  • Operational Practices – Who makes the buying decisions in the company? Are they loyal to a particular brand? How fast do they make their buying decisions?
  • Culture – Some businesses are early adopters of new technologies, and some are slower. How do they make decisions? Do they make decisions with emotions or data? Are they innovators?
  • Goals – What are their overall business goals in terms of growth, marketing and so forth? Do they want people to be loyal to them?

Knowing these segments is different from knowing how to apply the segmentation to build relationships and increase sales. Once you divide the market into similar groups, you can get started with the education of the market to boost sales and conversions.  Here are three things to keep in mind.

Segmentation Improves Business Decisions

Proper segmentation can improve customer acquisition, retention, response rates and more. It will help you evaluate the customer in a new way, including understanding the costs that will be incurred to market to them versus the potential earnings possible.

Segmentation Helps Identify the Best Customers

When you have the market divided, you’ll be able to determine exactly which portion of the market consists of your best and most promising customers. This can help you avoid wasting time with people who will never convert.

Segmentation Can Help Determine the Best Way to Market to Them

When you segment your market you can learn a lot about them, which will enable you to create marketing messages that are more targeted. Even though it’s all the same “market,” there are huge differences within each segment of the market. This makes it imperative to use different methods to send them information that is tailored to their demographic.

When you make segmentation decisions you need to know why you’re grouping them together. Ensure that you have some sort of marketing decision to make based on that segment before you go forward. Determine the cost of resources, including time involved in your decisions. Using business segmentation to help drive marketing decisions will inform your choices, and will allow you to gain a huge competitive advantage over your competition.

 

 

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