If you don't know what redirects are, essentially it's a way of forwarding one URL to another URL. You have several main types of redirects including 301, 302 and Meta refresh. A 301, which is a permanently type of redirect, is the one that's most recommended for SEO purposes.
The 302 is a temporary redirect and has to do with refreshing and sending you back where you came from. A good example is when you pay for something on a website via PayPal and the PayPal site sends you back within ten seconds.
Using redirects incorrectly can damage your SEO, especially if the search engine thinks you're trying to hide information or trick people. Therefore you will want to follow these best practices to ensure that you don't get penalized.
This can happen if you have a section of your website that suddenly becomes more popular and you realize you have enough specialized content to place more focus on this one aspect. That will require a new domain name, and to reconcile that with moving all the content you'll use a simple redirect.
So if people used to go to yourdomain.com/popularcontent to see that content but you want them to go to popularcontent.com instead, you'll do a redirect from the first URL to the new URL. This will work very well, but the search engines will take some time to reconcile everything and the new site will not show as much trust as the old site. This type of redirect is done on the server level and can be complicated.
The reason this is a good thing to do is that you can then use a pretty URL from your domain, like mywebsite.com/greatproduct instead of using the ugly affiliate links they give you. Plus, if they change their affiliate program, all you'll need to do is change the code on one file rather than go through and replace a bunch of individual links. For directions on how to do this you can read Mari Smith's post on how to make a redirect link: http://www.marismith.com/how-to-make-a-redirect-link/
The reason these are better for SEO is because you can use a better domain name for the information you're trying to share in the first example, and in the second example you can share links with keywords in them in an easy way rather than an ugly link without keywords that people are less likely to click on.
Using redirects can be tricky but if you do it right and don't abuse it, it's perfectly fine for SEO. Just keep in mind that the link should not trick your users in any way, and it will take a while for the search engines to trust the redirect.
When a business owner builds a website, they often forget the one way to market a website that has nothing to do with technology. Marketing the website offline is a great way to get the word out about your website and what you offer. Using business cards, brochures, t-shirts and other premiums, plus being active in your local community, you can get the word out about your business.
When it comes to marketing, don't leave any stone unturned. That includes marketing your website online and offline. Don't forget that not everyone, even today, uses search engines or means online to find information. Some people still use old-fashioned information and paper to find the information they need.
Joint ventures are when two or more people / business owners decide to enter into a particular project together for a limited time to combine resources in terms of talent, funds, and tools. Doing this well requires some understanding and knowledge of how JVs work and what the best practices are.
Remember that JV partnerships are most appropriate for short- to long-term projects that are not permanent, and between complementary entities rather than competing entities. You want share resources and not compete for them. This ensures that you both experience success in the joint venture that will add to both of your bottom lines.
Creating products for passive income proliferation is an excellent way to get past the whole idea of working trading hours for dollars. All of us are programmed to work eight hours a day for a wage or fee, but it doesn’t have to be that way. One of the oldest passive income ideas is rental income for real-estate, but today you can earn passive income online right from home. Here are some ideas that work well.
While creating these products is not actually "passive" in that you still have to do some work, collecting a big pay day later when other people promote your products as affiliates will feel as if you didn't work for it.
When it comes to eCourses there are many ways to deliver the course. You can do it yourself on your own website using a password protected page, through email autoresponder like Infusionsoft, or through other methods. Let’s go over a few of those methods to familiarize you with the multitude of ways that you can deliver your course.
However you decide to set up your course, it's important to ensure that you have the right payment gateways that your audience wants to use. In most cases, most people who buy courses on line like to pay via credit card or PayPal. So, you'll need a professional account in order to accept payment.
Search engine optimization is an important component in online marketing. It uses techniques to ensure that your website or blog receives as much traffic as possible from all the search engines. But, you don’t really want all the traffic; you just want the traffic that is right for your website. You want targeted traffic that wants what you have to offer. This is the way you make the most of search engine traffic.
To get started making the most of search engine traffic, do the easiest things first.
Do you have broken links on your page that you haven't fixed? This can happen easily for many reasons. However, the reasons don't matter as much as making sure that you fix the broken links. You can use a broken link checker to check for links regularly on your website. When you find links that don't work, fix them right away.
Link - http://www.brokenlinkcheck.com/
You can personalize a 404 error page to take advantage of your audience members accidentally going to the wrong page or a link you didn't catch that's broken. There are many ways you can personalize and optimize a 404 error page; how you do it will depend on the voice you want to project on your website or blog.
Over time keywords change due to the audience changing or society changing. Words today may mean something else later. Taking time to study keywords and making a long list of all variations of keywords can also help you think of new content to create for your audience.
When you have studied the right keywords, you can use them as titles, headlines and sub-headlines on your website and blog posts. Don't try to be tricky in your titles at all; instead use all words correctly and accurately.
Your audience cares more about what's in it for them than about what's in it for you if you answer the CTAs. Find ways to get through to your audience about all the benefits of your offerings and what you can do for them.
The days of getting any links into your site are over, but getting links from authority sites is always important and will always be in. If you can get links from .edu sites, that's even better. A way to accomplish this is to create your own courses that are high value enough that an education site may take notice.
A great way to get noticed by others, including search engines, is to link out to other sites that have authority. Content curation is a great way to create valid links out from your website to authority websites. Include a blurb of your own for each item you link to so that your opinion and thoughts are added to the information you share.
Content of all forms is important to put on your website and blog. Use text content in the form of blog posts, audio, video, long form, short form, white papers and more on your blog and website to get the most from search engine traffic.
Finally, use the right meta information such as "alt" tags on images, tags on posts, and so forth. Try using a plugin like SEO by Yoast if you use WordPress to build your site, to help you get the most from search engine traffic.
You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO and that you don’t have to be an expert to improve your SEO. There is both on-page and off-page SEO. Let’s take a look at both types.
The thing to remember is that SEO tactics change continuously based on the algorithms that the search engines choose to use to help their audience find what they're looking for. The big key to remember is that the search engines are trying to deliver excellent results for their target audience. Your job is to help them.
Off-page SEO consists of anything you do to improve search engine traffic and results such as inbound links, trust building, social media, blog promotion, videos, press releases, commenting and more. You can use all of these tactics to help build up your website's traffic and thus your conversions.
Finally, when it comes to off-page SEO, don't underestimate the power and effectiveness of the good old-fashioned press release to get the word out about your business to the media. Press releases are still excellent ways to publish information about your products and services, especially if you can tie it to a popular human interest story and news of the day.
On-page SEO consists of anything you do on your website to ensure that you get more traffic to your website via the search engines without paying anything for the traffic. Creating perfectly optimized pages is as simple as adding a little extra effort.
Using both on- and off-page SEO is an effective way to ensure that you set up each page on your site properly. If you use self-hosted WordPress, you can use various plugins like SEO Yoast to help guide you for on-page SEO.
Link to SEO Yoast - https://yoast.com/wordpress/plugins/
When you’re a service provider, in many ways (unless you have a huge team) you are working trading hours for dollars. With only so many hours in the days, your income will eventually top off. But, if you work in your spare time to create passive income, you can create a situation where you can overcome the hours for dollars trap.
First of all, let's understand what passive income is. It's not really as easy as the word "passive" makes it sound. You do have to do some form of work first to collect the income down the road. But, you do the work today and then collect on it tomorrow - many times months and even years down the road.
The best way to approach creating passive income as a service provider is to consider who your audience is right now, then find products and solutions that can help them. For example, if you are a virtual assistant for life coaches, they're going to need systems such as payment processing systems, course delivery systems, sales pages and more. You can become an affiliate for all of these systems that you then recommend and help set up for your customers.
As a service provider, there are many things you know about your clients which can help you determine what they need. You probably know your clients more than other people who create affiliate products and systems to use, so you may be able to find and create even better offerings than others due to your insight.
Here are some more ideas for creating passive income.
Developing passive income sources as a service provider is a delicate balance. Always be honest with your clients when you recommend a product to them that it's something you will earn commission on. Nothing is wrong with that at all, but you have to be up front with them about it.
One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do all you can to nurture the existing relationship you have with current customers in order to increase sales. Here are seven ways to achieve that.
Your current customers are far more important to help maintain a long-term business than you may initially think. They can become your biggest fans, recommending your products and services to others. And if you please them, they will become repeat, long-term customers that will stick by you for years.
As a small business owner it is imperative that you study the supply and demand of any particular niche for which you feel you want to be involved. In addition, choosing a smaller niche market can allow your business to avoid competing with huge businesses that can afford to put out less expensive items.
As a smaller business owner you can charge higher prices for specialized and differentiated products or services that you promote to smaller audiences, giving higher profitability. In contrast, a larger business isn’t going to touch the smaller niches because they want to make much larger profits than the smaller niches will allow.
The trick is to learn how to analyze the supply and demand of any particular niche to ensure that you want to enter that market.
In order to make all this work together it’s important to:
Bringing all these points together will ensure that you understand how supply and demand relates to the profitability of your niche. If there aren’t enough customers, or enough demand, and you can’t sell at a price point that fits with your income needs, you can then know it’s time to move on to another idea.