Category Archives for Social Media Marketing

Why Social Media Matters to Your Small Business

Why Social Media Matters to Your Small Business

Social media is here to stay. It offers individuals and business owners alike a great deal of ability to get the word out about any event or happening. Most people use social media of some kind - and what’s more, they keep it close to them with their mobile devices at the ready. People share everything on social media, from their baby’s first steps to more mundane things like what they’re eating for dinner tonight.

Being online and using social media to promote your business offer many benefits.

Brand Recognition

If you want people to recognize your brand, it’s important to develop a branded appearance that you use across all social media networks. Use the same logos, in different sizes, and stay true to your brand at all times.

Slow Marketing Converts

When you provide information over a long period of time, your audience becomes accustomed to your message. Over time they develop trust, and after being exposed to you a few times they are more likely to place an order.

Improves Authority

When you often post a lot of accurate and helpful information, people start viewing you as an authority on the topic. Once you’re viewed as an authority, you will start making even more money because people will be waiting to hire you or buy your products.

Increases Brand Loyalty

The more people see your brand out there, the more loyal they will become toward what you offer. Your offerings should represent what your brand stands for and you’ll find that people become more loyal to you as you stick to what you know and believe in.

Increases Traffic to Your Website

Use social media to share and promote your blog posts, and new offerings will increase the traffic to your website exponentially. One of the best ways to rank higher on search results is to be active on social media.

Is Inexpensive

Social media is not an expensive form of marketing. It can also be fun. Guard yourself against getting sidetracked, but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so that you can get more done in less time.

Allows for Useful Consumer Engagement

Social media can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully.

Works with Mobile Devices

Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile really go hand-in-hand. People take their devices on dates, and to bed – you’ve never been closer to your audience than now.

If you’re not participating on social media then you need to change that right now. You don’t have to be everywhere; just find out where your audience hangs out and go there. Then, use that social network to your fullest ability.

What Are Social Newsrooms?

Traditionally, a newsroom was the place where journalists, reporters, editors, staffers, and others worked together to craft the news. Today, social newsrooms work about the same, except they are designed to work online instead of a physical location. Now websites have media centers. (Wikipedia)

Social newsrooms are set up online to help people find information to craft their stories. Every newsroom has its personality and set-up, but generally offers a variety of information. You can visit newsrooms or create one of your own to help people find your information to use in their stories.

A social newsroom can include:

An Organizational Chart

List your business name and the people who work with you and for you.

“One Sheet” Information

Speakers use these; if you are open to speaking at events, it’s good to have one so that they know what subjects you talk about and how to contact you.

List of Press Releases

Using this area of your website as a repository for all your press releases is an excellent way to keep it all organized.

Event Lists, Past and Future

Not only should you keep a list of your past events, it’s essential to slip in announcements for future events too.

Images the Press Can Use

Headshots, product shots, and more are good to be housed here too in downloadable form, with permission to use for the press.

Collection of White Papers

Many business owners produce white papers, which are reports that help your audience understand a topic better.

List of Publications

Great place to list anything you’ve published, including links to articles off-site such as guest articles.

Links to Videos

This can be videos that you’ve produced, interviews you’ve done, or that are related to your content in some way.

Streaming Related Content

Your Twitter feed, blog feed, and other related content will work to help disseminate information about your topic.

Other Items of Interest to Insiders and Outsiders

Anything that can work to educate both insiders and outsiders about your business will be useful to put in your social newsroom.

Social Media Share Buttons

This is the start of what makes your newsroom social: the ability for others to share what they find.

Discussion Forum

Engagement is a critical component of a good newsroom. Starting a discussion forum for those who might be interested can help improve engagement.

Contact Form

Even if you don’t want a forum, having a way for people to easily contact you, such as a unique email address that you check often, is needed in your newsroom.

Every business should have this as part of their website, to some degree. It gives journalists and those who are interested in information about you and your business. It’s another place to house all the information in one place for easy distribution for you and the media. It provides for even more content for your website, and no one will have to ask you for the information unless they want a special quote. They can write a story based on the information they find on your social newsroom.

Why Facebook Ads Work

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acebook ads are inexpensive, effective, and something any small business owner should consider getting involved with. The reason you should be running Facebook ads, whether they are sponsored posts or other types of ads, is that they do work. Here is why.

People Live on Facebook All Day Long

People use Facebook on PCs and on their mobile devices, and keep it with them all day long. They take Facebook with them to dinner and some people never turn it off. This is a real chance to connect with your audience that you cannot pass up.

They Are Relevant Due to Extreme Targeting

Facebook allows you to target your individual audience down to their interests and gender, and you can even provide email addresses for the exact people you want to target.

Easy to Include a CTA

The tools that Facebook offers the people who want to run ads help to create compelling CTAs that your audience will be more likely to answer, whether it's as easy as liking your page or downloading your app.

It's Easy to Make Professional-Looking Ads

The tools that Facebook offers let you create professional Facebook ads without having the ability to make ads. They lead you through it with their system to make it simple, so you're more likely to repeat the process.

Easy to Include Great Value

You can easily include enough information in each ad that shows the value of your offering. With just a few clicks you'll have an awesome ad that your audience can see the value in.

They Offer Disruption with Significance

In many cases people are blind to advertisements, but on Facebook the disruption is noticeable and your audience will want to check it out. This is due to the ability to target the ads so closely to your target audience.

They Are Simple to Create

The ads are easy to create and it gets easier all the time. As Facebook makes the ads work better for business owners, and easier to do with a click of a button, they become more relevant, more valuable, and more useful to you as a business owner.

Easy to Run A/B Tests

Due to the ability to duplicate an ad and then easily edit to change one part of the ad such as the title or the image, you can run ads simultaneously. You can even target different audiences to find out which works better.

Facebook ads work for a variety of reasons. However, they will only work if you plan them out and spend the time ensuring that you run relevant ads. They must be of value to your audience, grab the attention of the viewer and include a compelling call to action.

Use the Tools Facebook Offers

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sing the tools that are already offered in Facebook is important because they are really great. They are set up to help make it as easy as possible for you to market your business online. They are pretty much foolproof because they are made for Facebook.

You can learn straight from Facebook what works best for marketing your business on their platform. You can learn new skills, study fast or slow depending on how you want to do it, and you can access your courses from anyplace. On a side note, if you want to offer services for your clients on Facebook, getting these skills is in demand.

If you really want to get to the next level of learning how to succeed with Facebook on Facebook's platform, learn how to make the most of your Facebook page, how Facebook ads work, how to measure results, and exactly how to create ads that target your audience.

Free Analytics Apps

Using the analytics that Facebook offers is important because it gives you the real insights that you need in order to know whether or not your efforts are working on Facebook or not. You can measure views, clicks, sales and more.

Facebook Segmenting Tools

Facebook allows you to look at different groups of people according to their demographics and other segmentation modes. You can market directly to people who are on specific platforms, and even in particular states or in certain groups on Facebook.

Create Funnels

When you use Facebook to create a funnel, you can see how people move through your funnel and become customers. It will give you enormous insights into what your customers are doing once they enter your funnel.

Business Pages

Facebook allows you to create a business page for free. Once you create your business page, you'll have new tools opened to you to help you promote it. You can create a call to action, put your newsletter sign-up on there, and more.

Communities

Using communities to market your business is a great way to use Facebook for marketing. You can not only communicate in a new way with your customers, but you can also promote the posts and more in the communities.

Facebook is a wonderful platform to use to promote your business - whether it's a bricks and mortar business or a digital business. It doesn't matter because you can use it to market internationally or hyper locally when you use the tools they make available to businesses.

Using Facebook Ads Effectively

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acebook is a wonderful tool to use when marketing your business, products and/or services. They make it really easy for anyone to do it, whether a large corporation or a small home business. You can run Facebook Ads effectively by setting a goal, and then taking the steps necessary to reach that goal. Test what you are doing, and check in on how everything you’re doing is working.

Build Your Email List

Using Facebook to build your email list is very effective because they make it easy with the ability to add tabs and a call to action to get people to sign up for your list. Plus you can put up a nice banner that points people to the CTA.

Get More Page Likes

Using Facebook Ads to get more likes for your business pages or to promote your communities is a great way to increase engagement. Make the ad truly relevant to your audience and you'll get a better response.

Segment Your Audience

You have a large audience, but you also have smaller subset audiences that you can use to narrow down who you're targeting from your audience. It makes writing copy easier if you have a small segment to think of as you develop ads.

Target Interest Groups

Facebook makes it easy to target people based on many demographics, including interest. This is wonderful way to target specific groups that will be interested in what you're offering.

Sell Your Product Directly

Using Facebook to sell your products and or services directly is a great way to use Facebook Ads; however, you want to ensure that they still sign up for your list.

Use CPM Instead of PPC

PPC means pay per click, and CPM means cost per thousand and is measured in views. Facebook has a good system that when using CPM it will do what works best and gets the most bang for your buck.

Include Pictures That Are Relevant

You want pictures that draw attention to your advertisement to your audience. Know what they like and choose those pictures, because you don't want to do anything that turns them off.

Promote Your Posts

hen you write a good post and share it on your Facebook page, it's important to promote it so that more people see it. Paying to promote posts will ensure that more people see it, and you'll get more engagement. Be sure to ask for a CTA.

The important thing is to have a goal before you start so that you know that you're being effective with the actions that you take. Without a goal you have no idea whether what you're doing is successful.

Using Social Media to Build Your Online Presence

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our online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business; using social media is a great way to get the word out about your business and to establish your identity online.

Ensure that Your Brand Matches Throughout

While each social media network has its own personally, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don't change it too much because you want your audience to recognize you and interact with you.

Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. You want to do it more than once a day on social media such as LinkedIn or Twitter. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can't be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You'll do yourself a huge favor. If you can afford to outsource to every social network, it will be fine, but if it's just you, take it easy and become an expert of one or two.

Develop Content Specific for Each Platform

You don't want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don't forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.

Share Other People's Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it's another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.

Social media is an excellent way to build your online presence along with your website and blog. Use the social media to promote what you put on your website, as well as to stimulate sales of your products and services.

Structure of Successful Facebook Ad Campaigns

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o create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.

Define Your USP

A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It's important that you define this for yourself.

Know Who Your Audience Is

Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

Pick Representative Images

When choosing images it's important to choose some that get attention but also are representative of the tone, image, and market you want to represent.

Develop Ad Titles

Write different advertisement titles based on the audience you want to attract. You may have several sub-segments of your audience that will respond to titles in different ways. 

Write the Ad Copy

Based on your USP, the titles, your goals and images, write the ad copy that you want your audience to click on. You may need to hire a copywriter due to the fact that space is limited and you want it to be set up right.

Make Different Combos

When you make your advertisements it's important to make various combinations of ads. You don't want to run just one type of ad; you want to choose different combinations so that you can see what works best.

Segment Your Audience

The segments you choose will dive deep into the different audiences that you have, and also help you better define your audience. You can segment by age, targeted groups, locations, and even specific people.

Determine Which Formats

You can choose marketplace ads, post ads, sponsored stories, and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will be very much dependent on what your goals are.

Choose Bidding Strategy

Whether you choose PPC or CPM will make a difference. When you're new it is recommended that you choose CPM to maximize your budget and get a better ROI.

Set Your Budget

How much are you willing to pay based on your bidding strategy? You can set up a daily budget which you can easily pause and restart as you check the results.

Test Everything

You cannot be sure if your campaigns are working if you aren't testing everything.

It is imperative to structure your ad campaigns so that they fit in with what you're blogging about and talking about on social media, and that align with where you are and what you're doing right now in your business.

Facebook Ads Best Practices

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acebook ads are a great way to get the word out about your products and/or services. Facebook offers PPC and CPM ads. A PPC campaign is a pay-per-click campaign that you only pay when people click, while a CPM ad means that you pay a set amount for views. Both are good ways to run ads, but you’ll see that using CPM is a little better and easier.

Set Your Goals

Knowing why you're running a Facebook advertisement is important. You need to know what you hope the results are. Do you want to build your email list, sell an actual product or service, or something else?

Learn Facebook's Ads Manager

Facebook has a wonderful editor so you don't need to use any outside sources to create your ads. Use Ads Manager. It allows you to manage many different variations of the same advertisement and is very useful. 

Target Your Audience Carefully

When running any type of advertisement, it's important to understand who your audience is and what they want. On Facebook ads you can target your audience down to the exact person you want to see the advertisement; this is a huge leap forward in marketing for any business. Even though you're a home business, you can compete with bigger businesses due to these features.

Segment Your Audience for Different Ads

The power editor allows you to duplicate ads, and then edit them to change the demographics. Doing this serves a couple of purposes. It allows you to conduct an A/B test to see who responds better to your ad, but you can also change the images, headlines, etc. to fit each segment of your audience better.

Use Custom Audiences

A custom audience allows you to reach people who have already been to your website but are now surfing on Facebook. This is called remarketing or retargeting, and it is a very powerful way to market to targeted people and get a high rate of return.

Use Facebook's Optimized CPM

This is an amazing thing because it makes it easy for you to get views for your advertisement. CPM stands for cost per thousand impressions. Facebook's algorithm knows what's best in terms of this set-up, so let Facebook choose for you. It will really work better and save you money too.

Build a Responsive Website

As of April 21, 2015 Google is ranking responsive websites higher than those that are not responsive. A responsive website is one that works on all mobile devices as well as PCs. It's best that your websites are responsive. You don't need one for mobile and one for PCs - you need one site that works regardless of the platform your audience uses.

Get Professionally Made Graphics

Don't skimp on graphics, but you don't have to spend that much. You can do it yourself too and have them look professional if you use Youzign. Try using Fiverr to save a little money on finding someone to help make your ads. ​

Another amazing resource is Design Pickle.  Rather than hiring a full-time designer or spending a lot of time messing around with learning a design tool and doing it yourself you can subscribe to Design Pickle and have access to a full-time design staff that works 24x7.  

Hire a Copywriter

Writing content is different from writing copy. Copywriting is a specialized skill. Let a copywriter take what you've done and improve it. If they start with something you've written and then fix it to work better, you'll save a little money on the copywriter. And overall you'll save a lot of money on running the advertisement because you'll get better results from professional copy.

Using Facebook to run ads is a great way to get involved in online advertising. Pay-per-click and CPM campaigns can be overwhelming, but Facebook has it set up so that you can do it without even being a professional. It's a great way to put your toe into online advertising for your business.

8 Ways to Use Facebook for Marketing

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acebook is truly a boon to savvy online marketers. Using Facebook for marketing your business is honestly a no-brainer. You can do so much on Facebook, mostly free, that you just cannot pass it up as a great marketing opportunity for your business.

Set Up a Business Page

In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that. It's free to set up.

Set Up a Community

A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page - just choose "community." A community has more communication ability between your likes and followers than a business page.

Set Up a Private Group

A private group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website. You can make them private and even secret. If you have a secret group, you'll have to actively recruit people to join; you can even charge people money to join.

Promote a Post

On your business pages you'll have the capability to post things and you'll get a button that offers you to "promote" the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.

Run a PPC Advertisement

Even without a business page you can create advertisements via your personal page on Facebook. It's wonderful because you can narrow down your target audience in ways that you may not have realized that you could. You can target with age, sex, location, groups and affiliations. It doesn't get much more niched down than that.

Join Groups and Communities

A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.

Comment on Pages, Groups and Communities

When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.

Share and Like

If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too. It's a very generous community when it comes down to it. You'll find competitors sharing each other's work most of the time, instead of bashing each other. Although that does happen, it's not likely.

Using Facebook to market your business is an excellent way to market online. You can do so many things including contests, share images, videos, blog posts, memes and more. Don't be shy; get started using Facebook to market your business today. But, be warned, you need to follow Facebook's terms of service in order to continue.

Using Social Media to Promote Videos

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romoting videos on social media is a sure-fire way to get more views and find more of your audience. But, when using social media to promote your videos you want to be sure that you do it in such a way as to get more views and more action, rather than bore your followers.

Spruce Up Your Facebook Posts

When you share something on Facebook, you have a lot more control than you may think over the title of the piece and the image. You can learn how to edit the Facebook post so that it's not just the same image or the same title as every other Facebook share. 

Make Your Pinterest Posts Interesting

When you want to promote a video on Pinterest, create a theme pinboard that includes the video you want to promote along with other images, quotes and information you want to share. Creating a themed pinboard will do a lot more for your sharing efforts than just random shares.

Share More than Once on Twitter

There are some people who will say that you should share something every hour on Twitter, although that might be overkill. But, it is true that you should share the same thing more than once on Twitter. Don't do it all in the same way, though. Share three or more times but use different words each time for your link to attract different portions of your audience. 

Use Your Blog

You may not realize it, but your blog is a type of social media too. This is especially true if you open up your blog posts to comments. When you create a new video, you should definitely promote it via your blog by writing a post about the video and then embedding the video into the blog.

As a Comment

If your video is not too promotional but rather a good resource or answer to someone's question on another person's video, social media post, forum, or blog post, then you can post a link to the video with a comment about why this video will help them.

Make It Different

Each time you make a post about your video, make the blurb a little different so that it will not appear to be unthoughtful or hurried. You want to attract your ideal audience to view the videos, and that audience might be slightly different on each social media network. They'll respond to different prompts.

Use Images

Images are more likely to be shared on social media. Pick a good thumbnail for your video and use that to share on social media as an image to go with your video. The image will get the attention of your audience better than any words you can use.

Be Consistent

Never give up promoting your videos. Sometimes, it can seem like everything is so slow going and you're not getting anywhere in more views for your videos. But, when you keep doing a little bit each and every single day, you will break through and see success. 

Using social media to promote your videos is an important way to get the word out about your videos to your audience. In fact, if you want anyone to view your videos, the best way to do so is via social media marketing.

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