Category Archives for Webinar Marketing

Nine Ways to Monetize Teleseminars and Webinars

If you’re going to get involved in promoting and hosting on-line events like zoom meetings and webinars, you are going to want to find ways to monetize them to make them worth your time and effort. Putting on events is fun, but it’s not without hard work.

You should be compensated for the time you take to host events, and luckily there are lots of ways to monetize them.

Entry Fees

Make the event itself the money maker by charging for the event. When you charge for the event you’ll want to invest in the right technology to make the process easier, like EventbriteKeap, etc. These allow you to automate the process of charging and even in some cases replay your event automatically as a live event so that you can collect over and over again.

Recordings

Use the technology available to you to record the event, then package it with other items you have for sale to increase their value. You can also sell the recordings for a lower fee to attendees or make it part of a package that people can buy upfront for a different ticket price.

Zoom.us has built in technology to record your events, making it really easy to download and share behind a membership site secured with Memberium.

Transcripts

Have a transcriptionist transcribe the recordings to create a report of the event. You can sell it just as is, a transcript, or you can make it into an eBook, a report, combine it with other writing to create a case study, and more. A good service to use to transcribe is GoTranscript, you can check them out here: https://gotranscript.com/

Upsell New Products

When you have an event, you are able to collect the registrants’ information upfront so that even if they do not show up for the event, you can market new products and services to them via the email list you created due to them subscribing for your event.

Cross-Sell Related Products

Using the event itself, as well as the sign-up form, welcome form, and other means, you can cross-sell other products that are related to the event or that go with the event.

Promote Affiliate Links

The products that you promote do not have to be your own; they can be products created by others in which you are part of their affiliate program. This is a great way to earn extra money from the registrants of your event.  A great example is something like this: https://myrenatus.com

Automate It

Make money from the event over and over by reshowing it “as live” many times over. You can sell tickets to it again and again, as long as the information is still current. No need to have a real live event each time.

Attract Sponsors

If you have an hour-long event, it’s quite natural to find sponsors for events just like a TV show does, or live events do. Build a media package for your event that will describe who will attend, how many will attend, who the audience is and other information for advertisers to determine whether or not the event is the right one for them to sponsor.

Presell the Next Event

Use the current event to sell your next event by offering early bird discounts to fill the seats before you even announce it live to the public. This is an excellent way to determine interest for future events too.

Finally, to make the most of your events, whether they are teleseminars or webinars, collect the registrants’ information so that you can follow up with them. The follow-up, even if you charge for the event, is what will make the difference in your ability to capitalize on hosting events so that you increase your income without more work.

Should You Charge for Your Webinar?

One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully.

Define the Goal of the Webinar

When choosing whether or not to charge for webinar, it matters a great deal whether or not you are trying to collect business leads versus whether or not you want to make money from the webinar itself as your business. If you want to get more followers, friends, likes, and email subscribers so that you can market other products and or services, then you should do the event free. If you want to teach at webinars to be your main source of income, then you should charge.

Determine Your Budget

The technology needed to charge for a webinar sometimes is more expensive than hosting a free webinar on Google Hangouts On Air, so you’ll need to figure out if the investment in a paid webinar is worth it to meet your goals or not. There are programs that you can use that make it simple to charge - for example, you can use Oncehub and charge for a webinar. Once they pay, they get the link to your online webinar meeting, like Zoom.us.

Choose Your Technology

Your budget and the technology available, along with the reason you are having the webinar, should help lead you to the decision about whether to charge for your event or not. Charging for a webinar is not necessary to earn money. You might even earn more over the long term by hosting free webinars, depending upon your goals.

Understand Your Audience

If you feel like you have a good enough topic and a large enough audience to charge for an event, first consider how charging for your webinar will affect registration and attendance. You will get fewer registrations for a paid event than a free one, but a higher percentage of people will show up to the paid even than the free event.

Consider Your Subject Matter

Does the audience really need to be at the live event for you to disseminate the information to them? Is the subject matter something that your audience needs to know now, or can they learn it over time? If it’s an immediate thing that they need to know to use in their business, such as training, you might consider charging. If, instead your point of the webinar is to tell them about your products that they can buy over time, then you may want to offer it for free.

Who Are the Presenters?

Often, people are more than willing to pay to attend online events with big-name speakers and movers and shakers within the niche. If you can attract that type of speaker who is a known expert, who is very sought after, and whom you have to pay to attend, then you’ll want to charge. If this is a way for you and a few joint venture partners to get more subscribers and widen your audience, then you may want to offer your webinar free.

Decide If You Can Earn another Way

Make a list of all the ways in which you can earn money due to hosting a webinar, based on increasing your mailing list. You can charge for recordings, promote all your products and services to them using webinars as the free bait instead of eBooks and other works that you can now sell. Turning the tables and offering a free webinar versus a free product, is a strategy that has been shown to work.

Determine the Value of Registrations

Remember that for many types of webinar, the value is in the connection more than the attendance. This is especially true if the webinar is a way to bring them into your product funnel. Over a customer’s lifetime, how much can you sell them? What is your conversion rate for your email lists? If you can answer these questions, you can determine the value of someone who registers for an event versus what you can charge for the event.

When you add up all the ways you can earn money and consider the goals of hosting a webinar, and balance that with the lifetime earning potential of each person on your mailing list, then you can choose whether to charge for a webinar or host it for free.Enter your text here...

Tips for Recruiting Speakers for Your Webinar

The best way to host a webinar is to recruit speakers for it that has something to say to your audience that will resonate with them. They could be movers and shakers in your industry, they might be others with whom you work often, or they might even be people within your audience who have a great story. There is no one way to get speakers for your event, but there are ways in which you can make your event seem like the best one for the speakers.

Choose the Topic in Advance

Before you even begin thinking about inviting speakers for your event, you should already know what the topic is going to be about. In this way, you can define the parameters of what the speaker should talk about, and how long they have to speak.

Define the Goals and Purpose of Your Webinar​

You need to be able to articulate what the goals are for your event to the proposed speakers. This will help them determine if the event is the right one for them. Better that someone turns down the event than accept it and be wrong for it.

Describe the Audience​

You know who your audience is, and you should be able to explain to a potential speaker who they are, down to all their demographics. Be prepared to describe your audience’s needs, wants, and desires to the speaker so that they can best direct their presentation.

Attend Other Events in Your Niche​

Not only might you meet a speaker who would be happy to speak at your event, but you might also meet audience members who have terrific stories who would be even better than practiced speakers to tell their story.

Look up Speakers Bureaus in Your Niche

Many people who speak for a particular topic will sign up with industry speakers bureaus or even have speaking information on their websites. If you know who you want to speak at your event, go directly to their website to find the information.

Create a Temporary Schedule of Events​

You can update the schedule until almost the last moment, but having a working timeline of how you see the event flowing will help the speaker know that you know what you’re doing and that all they have to do is show up.

Tell Invitees the Benefits of Speaking at Your Event​

The speakers are not going to do the presentation for your good, but they will do it for their good. The benefits could be to attend the rest of the event free, to spread awareness to a new audience, for pay, and more.

Create Preliminary Sales Pages and Infrastructure

You can change the information later, but if you already have the URLs set up for the event, it will be easy for your speakers to market the event to their audience.

Send an Invite Directly to Wanted Speakers

Create a professional invitation to speak at your event that makes everything simple for the speaker. Provide time limits for RSVPs, copies of the presentation, and step-by-step instructions for marketing, participating, and following up.

Provide Marketing Materials

Each speaker should see the vast array of marketing materials you will be offering them to make it easy to tell their audience about the event. They should not feel as if they have to do much outside of sending information to their lists that you’ve already created for them.

Once you identify and create a list of speakers, packaging the information together for them is the most important thing you can do. Next, you want to send the invites in waves. Stick to the time limits set in the invite, and if speakers say no, or do not respond, have a plan for following up or moving on to the next person on the list.

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