Category Archives for Video Marketing

When you use YouTube to host videos, you save an enormous amount of money on bandwidth and secure hosting services. It will be impossible to use shared hosting when you host your own videos, so using YouTube for hosting is a winner right out of the box.

When using YouTube to host your videos, you will not have to worry about whether or not your audience can view your videos on multiple devices. Your audience also will not have to download anything. They'll just be able to watch how they like watching.

Don't just embed someone's video without making some sort of commentary on the blog post about what's inside the video. Add your thoughts about the video before showing it, and add some commentary after the video also. Also, only use video that belongs to someone else if embedding is allowed.

When you publish a video on YouTube, automatically embed it into your blog, on a blog post scheduled for whenever you normally schedule that type of content. By embedding it in your blog, and providing commentary as instructed above for other people's videos, you'll increase viewership exponentially.

If you see a video that had a point you want to expand on, and that allows embedding, then embed only that part of the video. The system provided by YouTube allows you to choose when to start and end the snippet. Provide your commentary and content in text surrounding the share of this video content. It can be a great catalyst for a blog post. You can even do this with your own videos, giving an added boost to videos already shared.

On your website you probably have different categories for content. Ensure that when you start adding video that you create a category for video, and also subcategories to enable your audience to find the video they want to watch easily based on the topic or subject.

Putting in the title of your blog post will enable your audience to know that when they click through they'll see a video. This is useful for many reasons, but one is that search engines like video and apparently so do people. So, if you want that post to rank higher, let everyone know that a video is included.

One thing you need to be concerned with when it comes to using video on your website or blog is page speed. Putting too many videos on a page can not only slow page load speed, but also it will confuse your audience. Using one at a time will ensure that focus is maintained.

As you become accustomed to using YouTube to host your videos on and off your page, and use the content that YouTube and its members offer to the public, you'll be able to enhance your website and/or blog in ways you never thought possible.

Using this software for your webinars is a great choice because it's not expensive. And it has a lot of features that make marketing easier, such as automatic recordings and playbacks so you can record a webinar once and resell it over and over again. They offer a $1.00 trial for a week. Check them out here:  https://smallbusinesscommunity.org/go/instant-teleseminar/

This webinar software is a little more expensive but it has the ability to set up webinars easily as well as charge for attending the webinars. It offers top-notch professional features that enable you to run truly professional conferences. However, the space can be more limited without paying a lot more money. Check them out here: http://www.gotomeeting.com/

We use Zoom exclusively for Webinars and recommend that our clients do the same.  They are priced right and allow you very cool functions like integration with Facebook Live.  Check them out here:  https://smallbusinesscommunity.org/go/zoom/

With different plans up to 500 attendees, whiteboards, screen sharing, easy recording capabilities, and a relatively low price compared to other similar services, this is a winning choice for pretty much anyone who wants to do webinars. Check them out here:
http://www.adobe.com/products/adobeconnect.html

This free service offers the ability to conduct webinars without having to spend a future. You can upgrade to get more features. Their screen sharing lacks some bells and whistles and the host has to download to use it, but it is sufficient. Check them out here: http://www.anymeeting.com/

This very modifiable service allows you to set up webinars that don't look too cookie cutter. But, it's harder to monetize this software than some of the others; however, there are always ways to work around it. Check them out here: http://www.clickwebinar.com/

When publishing videos, the point is to market your business. But, you cannot ignore the details like creating a keyword-rich title and tags. Plus, it's imperative to put it in the right categories and provide a full description of the video, so that viewers know what to watch and why it's relevant to them.

Not only should you link out to your website but you should also consider making special landing pages for your YouTube viewers to come to. You may even want to make a special landing page for a specific video, to help your audience make good choices when it comes to buying your products and services.

When you make any one video, you need to know exactly who it is directed toward. This is where creating individual audience profiles will help. If you know which member of your audience you're talking to, you'll be able to direct every word of your video to the better.

YouTube lets you chose a thumbnail that best represents the content of the video. You want to choose one that gets people's attention, and you should be thinking of this before you even create the video. What thumbnail will get the most attention from the right audience?

A call to action is one of the most important aspects of any marketing that you do. Whether it's a blog post or a video, you need to include a call to action such as subscribe, give me a thumbs up, or go to my website. It needs to be something you say to your listeners to move them toward the next step.

The reason you want to add closed captions is because some people who are deaf like watching videos too, and also because the captions will help with social media. Here is a video that explains how to create them. You probably do not want to use YouTube's automation until it is perfected:

The worst thing you can do is to create a video that gets a lot of comments, become overwhelmed and then turn them off. Social media is meant to be social, so you need to not only allow comments but also to encourage them. Then take the time to respond to each comment too.

Playlists allow you to create a "greatest hits" list so that your audience can know what to watch on various topics. This will also help your videos rank higher and get more views. Just go to uploads, select some videos, then click playlists, and create a new playlist.

It's important to take the time to promote your videos as well. Share on your own social media networks, providing a fresh blurb for each share, and then ask your friends and family to share. Don't forget to embed the video on your website, and send out an announcement that you've uploaded a new video to your newsletter subscribers.

There are many different systems that you can use to run a webinar or teleseminar. By far, the best service out there is Zoom.Us. 

One great thing about a webinar or teleseminar is that people have to register, which is a great way to collect potential customer or client information. It's also a great way to build your email list, which is a very important aspect of building a business today.

If you already know your audience, the niche should be simple to pick. You want to niche it down to fit a narrow focus so that your webinar or teleseminar is easy to promote to your audience because it solves a problem that they have.

Based on your audience and the niche, it's important to also develop the "big idea," which will propel your webinar into the next level and make a real difference to your audience.

One good way to approach a webinar is to incorporate your own story into the promotion and niche for your audience during the webinar. People want to hear your story and how you did it. Whatever it is.

There are experts that will help run your webinar or teleseminar for you, where all you have to do is come up with the content and show up. That's a great way to do your first webinar. Plus, you can ask for joint venture partners to spread the work around.

Set a launch date and work backwards within your calendar to set up the tasks that need to be done, by whom, and with a due date too. Push out all the work that is assigned to others immediately, and work on your stuff.

Always plan ahead, and don't put things off until the last moment. If you want a successful webinar or teleseminar, stick to your plans in your calendar so that you won't forget anything.

Once you set the date and start making plans, it's important to stick to it and see it through. Whether the first webinar you do is a success or failure, you will learn something new.

Using webinars and teleseminars to market your business is a great way to get social credibility, build your business larger, reach new clients and create buzz. You can add webinars or teleseminars easily into the things you already do for your business.

Using YouTube itself is free. You can spend money on production or promotion, but the tool is free for anyone to use. This makes the barrier to entry extremely low and gives every business the opportunity to succeed on YouTube.

Search engine optimization is an important part of building and marketing any business online, and YouTube can help you with that by providing authoritative back-links to your website. Plus, once you have a good amount of video content when people search for your information on Google, they are likely to find your videos.

Sometimes it can be hard to explain the importance of something via text. It can also be hard to explain how to do something that requires complex instructions. But, using video eliminates these issues and allows you to show someone a thing as if you are in the room with them.

Even if you are starting with zero audience, you can build an audience on YouTube. The market is not glutted, and you can become famous on YouTube just like others have done. The trick is to make targeted content on a regular basis.

Giving presentations and being able to boil down issues and steps into something others understand establishes you as an expert like no other thing. It's the next best thing to live speaking in person in terms of establishing expertise.

When people see your face and hear your voice, they are going to feel as if they know you. This is going to build up your trust quotient with them on a large scale. Keep your videos targeted, to the point, and consistent in ideas and content, and your viewers will purchase from you.

Over half of all videos posted on YouTube get some form of rating, which means that your video will likely be seen even if you did not promote it at all. Of course, you are going to promote it because that's the best way to do it.

Studies have shown that videos shared on Twitter are more likely to be viewed than blog posts without video. Images are more likely to be shared and viewed than text, but videos are even more likely to be shared and viewed. The internet loves video.

One really awesome part of online marketing is the ability to measure almost anything you do. YouTube makes it very easy to measure the results of what you're doing. You can also use a service like SocialBlade to help.

YouTube members love leaving feedback on videos, so if you ask for it, be ready for it. They will tell you what they think pretty quickly, especially if they disagree with you. But, you can get a lot of content from the feedback and questions asked on each video you upload.

Marketing on YouTube is lucrative for all forms of business. Whether you have a digital business or a bricks and mortar business, using YouTube to get the word out about your business is crucial today in the online marketing space.

hen you upload your video, take the time to include all the relevant information. Title, tags and descriptions, including links to your landing pages, should all be included in every single video that you upload.

Good lighting doesn't have to cost that much. You can get a lighting kit from Amazon for about 150 dollars. Look for the ePhoto Digital Photography video 2400 Watt THREE Softbox Lighting & Boom Hair Light Kit H9004SB2. This is a good investment to make and will help your videos look better.

You can make a green screen inexpensively, but you can also just create a nice background by using a fold-out wall separator or room divider. Again, Amazon has a lot of good choices that you can choose from, but if you have a Tuesday Morning or other home décor store you can find this anyplace inexpensively. Add a plant and the proper lighting, and you'll have a great background for all your videos.

Including closed captioning is an added touch that will not only be appreciated by deaf people, but will also help your videos be picked up by search easier. You simply upload a text file as explained in this video.

Link to video - https://youtu.be/9K4WJs94FfY

YouTube makes it easy to market your videos and your items off YouTube by allowing you to include linkable annotations and subtitles in your video. You can learn how to do that by using professional editing software like Camtasia.

Link to Camtasia - https://www.techsmith.com/camtasia.html

One of the most irritating things about watching some videos is the background noise. Sometimes this is in the form of a busy street or a noisy room with a loud fan, but sometimes it's on purpose with the background music. Be careful about background music, and be sure that listeners can easily hear the important parts of your video without straining.

You don't have to buy the most expensive equipment, and truly some mobile devices like iPhones work great for recording video for YouTube. So try out a few things and see what will work best for your type of videos. The equipment you choose depends on your audience, the type of videos you want to create, and your current budget.

You should already have one for content for your marketing efforts, and now it's time to include a new format: video. Your videos should include the same type of content you need to promote, whatever you're promoting elsewhere. Every piece of content you put out should go together and all should lead to your landing pages, newsletter sign-ups, and products.

Making your videos as professional as you can based on your audience's preferences and what they expect is a good way to get more views. However, don't allow professionalism to stand in your way. You can start small and build over time as your income goes up.

A lot of different types of videos become popular. Some look professional and others look like a kid made them in his or her mom's basement with old equipment. But, they are still popular because the person is being themselves. As long as what you're representing fits with your audience's expectations and needs, you'll be fine.

For the most part, short videos from 3 to 5 minutes will be the most popular. Even one-minute videos are better than 10-minute videos. A 10-minute video is sometimes needed when you're teaching someone how to do something with a lot of steps. But, most of the time a 3-minute video will be perfect.

Sticking to one point during each video is also a good way to be successful. It will help you keep your thoughts organized, plus it will help you keep your video shorter. Shorter and to the point is always better than drawn out and confusing. People should reflect on your video after viewing and understand the point.

You do not want your video to sound like an infomercial; however, you do want to remember your calls to action. Usually you should do this at the end of each video. It helps if you know what you'll say. For example: "Subscribe and give me a thumbs up, and while you're at it why not visit my website at www.com - the details are in the description box down below."

Make sure that you put your video in the right category, and use all the tags, keywords, and other information that you can possibly use. Do not skimp on this process just to get the videos up. You need people to be able to find you when they type questions into the search bar.

The description box of your video is a very important place. You can include links to your website, links to affiliate programs, and more. Use it for everything it is worth for every video you post. Even if the viewers do not look at the description box (but they will if you tell them to), the search engine uses it for keywords to send people to your videos.

At first it will feel as if you're talking to no one on your videos. But, when you post them on a regular basis (such as daily, a few times a week or weekly), you will build an audience. People start to count on you and if they know your video is coming out every Thursday, they'll look for it. Just keep posting regularly and the audience will build.

It's also important that you promote every video that you publish. Promote via social media, on your own blog, and within your newsletters. Asking people to watch your video, and giving them some information about what's in the video, will increase views exponentially.

You can become very successful on YouTube promoting your business if you make non-sales videos on a regular and recurring basis that are targeted toward your audience. Plus, at the end of each video be sure to ask for likes, shares, comments and a thumbs up.