Category Archives for Content Marketing

The 9 Hacks to Make Money Using Online Events

If you’re going to get involved in promoting and hosting on-line events like zoom meetings and webinars, you are going to want to find ways to monetize them to make them worth your time and effort. Putting on events is fun, but it’s not without hard work.

You should be compensated for the time you take to host events, and luckily there are lots of ways to monetize them.

Entry Fees

Make the event itself the money maker by charging for the event. When you charge for the event you’ll want to invest in the right technology to make the process easier, like EventbriteKeap, etc. These allow you to automate the process of charging and even in some cases replay your event automatically as a live event so that you can collect over and over again.


Use the technology available to you to record the event, then package it with other items you have for sale to increase their value. You can also sell the recordings for a lower fee to attendees or make it part of a package that people can buy upfront for a different ticket price. has built in technology to record your events, making it really easy to download and share behind a membership site secured with Memberium.


Have a transcriptionist transcribe the recordings to create a report of the event. You can sell it just as is, a transcript, or you can make it into an eBook, a report, combine it with other writing to create a case study, and more. A good service to use to transcribe is GoTranscript, you can check them out here:

Upsell New Products

When you have an event, you are able to collect the registrants’ information upfront so that even if they do not show up for the event, you can market new products and services to them via the email list you created due to them subscribing for your event.

Cross-Sell Related Products

Using the event itself, as well as the sign-up form, welcome form, and other means, you can cross-sell other products that are related to the event or that go with the event.

Promote Affiliate Links

The products that you promote do not have to be your own; they can be products created by others in which you are part of their affiliate program. This is a great way to earn extra money from the registrants of your event.  A great example is something like this:

Automate It

Make money from the event over and over by reshowing it “as live” many times over. You can sell tickets to it again and again, as long as the information is still current. No need to have a real live event each time.

Attract Sponsors

If you have an hour-long event, it’s quite natural to find sponsors for events just like a TV show does, or live events do. Build a media package for your event that will describe who will attend, how many will attend, who the audience is and other information for advertisers to determine whether or not the event is the right one for them to sponsor.

Presell the Next Event

Use the current event to sell your next event by offering early bird discounts to fill the seats before you even announce it live to the public. This is an excellent way to determine interest for future events too.

Finally, to make the most of your events, whether they are teleseminars or webinars, collect the registrants’ information so that you can follow up with them. The follow-up, even if you charge for the event, is what will make the difference in your ability to capitalize on hosting events so that you increase your income without more work.

Should You Charge for Your Webinar?

One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully.

Define the Goal of the Webinar

When choosing whether or not to charge for webinar, it matters a great deal whether or not you are trying to collect business leads versus whether or not you want to make money from the webinar itself as your business. If you want to get more followers, friends, likes, and email subscribers so that you can market other products and or services, then you should do the event free. If you want to teach at webinars to be your main source of income, then you should charge.

Determine Your Budget

The technology needed to charge for a webinar sometimes is more expensive than hosting a free webinar on Google Hangouts On Air, so you’ll need to figure out if the investment in a paid webinar is worth it to meet your goals or not. There are programs that you can use that make it simple to charge - for example, you can use Oncehub and charge for a webinar. Once they pay, they get the link to your online webinar meeting, like

Choose Your Technology

Your budget and the technology available, along with the reason you are having the webinar, should help lead you to the decision about whether to charge for your event or not. Charging for a webinar is not necessary to earn money. You might even earn more over the long term by hosting free webinars, depending upon your goals.

Understand Your Audience

If you feel like you have a good enough topic and a large enough audience to charge for an event, first consider how charging for your webinar will affect registration and attendance. You will get fewer registrations for a paid event than a free one, but a higher percentage of people will show up to the paid even than the free event.

Consider Your Subject Matter

Does the audience really need to be at the live event for you to disseminate the information to them? Is the subject matter something that your audience needs to know now, or can they learn it over time? If it’s an immediate thing that they need to know to use in their business, such as training, you might consider charging. If, instead your point of the webinar is to tell them about your products that they can buy over time, then you may want to offer it for free.

Who Are the Presenters?

Often, people are more than willing to pay to attend online events with big-name speakers and movers and shakers within the niche. If you can attract that type of speaker who is a known expert, who is very sought after, and whom you have to pay to attend, then you’ll want to charge. If this is a way for you and a few joint venture partners to get more subscribers and widen your audience, then you may want to offer your webinar free.

Decide If You Can Earn another Way

Make a list of all the ways in which you can earn money due to hosting a webinar, based on increasing your mailing list. You can charge for recordings, promote all your products and services to them using webinars as the free bait instead of eBooks and other works that you can now sell. Turning the tables and offering a free webinar versus a free product, is a strategy that has been shown to work.

Determine the Value of Registrations

Remember that for many types of webinar, the value is in the connection more than the attendance. This is especially true if the webinar is a way to bring them into your product funnel. Over a customer’s lifetime, how much can you sell them? What is your conversion rate for your email lists? If you can answer these questions, you can determine the value of someone who registers for an event versus what you can charge for the event.

When you add up all the ways you can earn money and consider the goals of hosting a webinar, and balance that with the lifetime earning potential of each person on your mailing list, then you can choose whether to charge for a webinar or host it for free.Enter your text here...

Tips for Recruiting Speakers for Your Webinar

The best way to host a webinar is to recruit speakers for it that has something to say to your audience that will resonate with them. They could be movers and shakers in your industry, they might be others with whom you work often, or they might even be people within your audience who have a great story. There is no one way to get speakers for your event, but there are ways in which you can make your event seem like the best one for the speakers.

Choose the Topic in Advance

Before you even begin thinking about inviting speakers for your event, you should already know what the topic is going to be about. In this way, you can define the parameters of what the speaker should talk about, and how long they have to speak.

Define the Goals and Purpose of Your Webinar​

You need to be able to articulate what the goals are for your event to the proposed speakers. This will help them determine if the event is the right one for them. Better that someone turns down the event than accept it and be wrong for it.

Describe the Audience​

You know who your audience is, and you should be able to explain to a potential speaker who they are, down to all their demographics. Be prepared to describe your audience’s needs, wants, and desires to the speaker so that they can best direct their presentation.

Attend Other Events in Your Niche​

Not only might you meet a speaker who would be happy to speak at your event, but you might also meet audience members who have terrific stories who would be even better than practiced speakers to tell their story.

Look up Speakers Bureaus in Your Niche

Many people who speak for a particular topic will sign up with industry speakers bureaus or even have speaking information on their websites. If you know who you want to speak at your event, go directly to their website to find the information.

Create a Temporary Schedule of Events​

You can update the schedule until almost the last moment, but having a working timeline of how you see the event flowing will help the speaker know that you know what you’re doing and that all they have to do is show up.

Tell Invitees the Benefits of Speaking at Your Event​

The speakers are not going to do the presentation for your good, but they will do it for their good. The benefits could be to attend the rest of the event free, to spread awareness to a new audience, for pay, and more.

Create Preliminary Sales Pages and Infrastructure

You can change the information later, but if you already have the URLs set up for the event, it will be easy for your speakers to market the event to their audience.

Send an Invite Directly to Wanted Speakers

Create a professional invitation to speak at your event that makes everything simple for the speaker. Provide time limits for RSVPs, copies of the presentation, and step-by-step instructions for marketing, participating, and following up.

Provide Marketing Materials

Each speaker should see the vast array of marketing materials you will be offering them to make it easy to tell their audience about the event. They should not feel as if they have to do much outside of sending information to their lists that you’ve already created for them.

Once you identify and create a list of speakers, packaging the information together for them is the most important thing you can do. Next, you want to send the invites in waves. Stick to the time limits set in the invite, and if speakers say no, or do not respond, have a plan for following up or moving on to the next person on the list.

Eight Reasons You Need a Mobile-Friendly Website

Eight Reasons You Need a Mobile Friendly Website

Mobile-friendly websites are an important part of creating any type of website today. What’s more, today you don’t need a separate mobile website; You just need one that is fully responsive to any type of browser or screen size. Ensuring that your website is mobile-friendly will improve it in numerous ways.

Better SEO

When your website is responsive, it will rank higher on search engines like Google and Yahoo. There are numerous reasons for this, but one is that the site is easier to index due to the way the website is made.

Because of Google

Google started delivering search results that counted responsive design higher than websites made with only one browser or screen size in mind. This fact alone should convince you that you need to design a responsive website.

Can Consume Your Content On the Go

If you want people to read your content, it needs to be readable with mobile devices. More than 60 percent of people who read blogs read them using a mobile device.

Improved User Experience

Mobile web design is a lot friendlier, with better menus and cleaner lines so that the user experience is vastly improved. When users are happy using a website, they are likely to come back. Repeat visitors improve your SEO too.

Most People Are Mobile

60 percent of internet users are using their mobile devices to surf the web, find restaurants, determine what movie they want to see, and buy things. If you want to tap into this huge audience, your website must be responsive.

Compatible with All Browsers

The awesome thing about designing a responsive website is that they work seamlessly on any type of device or browser. When viewing on a mobile device, the website should look clear with easy to push buttons and be easy to browse around.

Your Competition Is Doing It

That’s the fact that you have to realize; other people are switching their websites over to be responsive. If you don’t do the same, your website will stop appearing in search results and you’ll have fewer and fewer visitors.

It’s Simple to Convert

What’s fabulous is that it’s not hard to convert. If you use WordPress, Joomla or any of the major website builders, or have a web designer, the switch is just a matter of a little extra code or a plugin. You don’t need a whole new separate website.

If your website is not responsive yet, it’s past time to ensure that it gets done. If you’re not sure, you can see what your website looks like on multiple types of devices using this website:

Your visitors mustn’t have to resize or do anything to enjoy your content on their mobile devices.

How to Audit Your Website

How to Audit Your Website

If your website is not performing as well as you would like, it may be time to do a website audit. You can pay someone a lot of money to do it for you, but you can also do it yourself. When you audit your website you're essentially looking for elements that are working, as well as elements that aren't working and need to be updated.

Every few years the internet changes in a big way. How we do things today is different from how we did things just ten years ago. What's in today will not be tomorrow. Therefore, it's important to keep your website up to date with the modern technology available to you for your industry and niche.

How Is Your Branding?

This speaks to your use of color, typography, visuals, and even favicons. Also, is your "about us page" updated, and is it telling the story clearly of who you are and what you can do for them? Have you included testimonials, success stories and more to keep your visitor interested?

How Is Your Design?

The look and feel of your website have a lot to do with the layout, whether the content is organized well, the white space you have on your website and your calls to action. Do they stand out? Do you have too much old-school design on your website? How can you modernize it?

Is Your Coding on Point?

Do you have an updated sitemap file? Are you still using frames and old-school coding that doesn't work today? Are your URLs indicative of what's on each page? Are you using headers and sub-headers properly?

Is It Usable?

Are you following best practices when it comes to layout? If you're not sure you can read Google's advice to webmasters as well as the W3C consortium to see what they recommend. Right now the menu should go at the top, with certain things expected in the footer and sidebars.

Do You Have Holes in Your Content?

If you have any old content that is not quality-focused, engaging and relevant, you will want to work on updating it. Then focus on continuing to be consistent with adding fresh content.

Are Your Keywords Focused?

In the old days, you might have put a lot of keywords on a page to attract your audience. Today, keywords are important but they need to be used in titles, headers, and sub-headers. They should only be used sparingly in the content, which should be written first for your audience. But ensure that when you do use keywords you're using the right ones for your audience.

What Can You Do to Improve On-Page SEO?

This is all about how your page titles are written. They should represent exactly what's in the content that you present. Clickbait is not appreciated even though a lot of even mainstream press uses that trick to get you to click. Focus on that, the URLs for each page, and meta descriptions which are still very important, as are meta titles.

Are You Using Social Media Right?

Ensure that it's easy for your audience to share your content socially. Connect your website to Google and YouTube, LinkedIn, Pinterest, Twitter and more depending on what your audience likes to use. Plus, ensure that you're engaging with social media too.

Is Your Site Mobile?

Today there is no more excuse for not having a mobile site. Your main website should be mobile first and then it will also work on regular browsers. This will require you to have a clean design, which is great for everyone.

What's Out of Date?

If there is anything on your site that is out of date or no longer necessary, get rid of it. This includes things such as keyword-stuffed articles, duplicate content, spun content, a ton of ads, paid links and more.

By going through this list you can do a website audit yourself. This will help you keep your site modern, usable and working for your business.

How to Attract the Right Clients

How to Attract the Right Clients

When it comes to freelancing, there are two types of clients - the right clients and the wrong clients. When you have the right clients the world seems wonderful, work seems exciting, and you don't dread checking your email. But, if you have the wrong clients, you suddenly start checking the "Want Ads" for jobs. Since you don't want to do that, and you want to keep working as a freelancer, the answer is to only work with the right clients. But, how can you be sure that you're attracting the right clients?

Hint: It's not about luck.

Determine Who Exactly Your Ideal Client Is

Write down what your ideal client looks like. What motives them? What keeps them up at night? Are they results-focused on money-focused? All of these questions can help you determine the type of client you want to attract. As a freelancer, you should focus on clients who have a specific need, who care more about results than price, and who are willing to hand over the work to you and focus only on deliverables - i.e. no micromanagers.

Set Your Prices High

Instead of trying to compete on price, compete on value. Price your value instead of trying to match your competition or freelancers who want to compete on price. Remember that your prices set an expectation in the minds of your audience. The higher the price, the more perceived value they have for your services. If your prices are currently low, raise them right now. Don't be scared; you'll attract clients who are successful instead of struggling, which will give you a much better type of client.

Do Not Lower Your Prices

When you get to the negotiation phase, never lower your prices. You can add more value to your work for the price, but don't lower it. You're not selling a commodity; you're selling a specialized skill that took you a lot of time, money and training to be able to offer it professionally. Do not undervalue yourself. No matter what your competitors charge, you should stick to the value you set at the beginning. Lowering your prices only sets you up for failure and resentment. Let your clients know that you never cut prices or corners.

Set Up a Client Screening Process

Your potential clients need to go through a process that qualifies them before you ever speak to them on a call. Set up a client questionnaire that will not only help determine what type of client they are but also helps them clarify what it is they want from you. Clients who know what they want are a lot easier to work with than clients who have no idea what they want. Plus, if they are willing to go through the questionnaire, that is a good sign they're going to be willing to use your processes and your systems.

Determine Your Potential Clients Motivation

Most business owners guess about their clients' motivation, and due to this are often wrong. When you can figure out what truly motivates your clients, you'll be able to improve on your client screening process exponentially. The truth is, the only real way to qualify a client is to know what gets their engine burning. Put these into your client screening process and you'll start figuring it out.

In the form you create to screen potential clients, simply ask what motivates them. Give them the choices of Speed, Value, Price, Results. You can have them choose one or rank them in terms of importance. This does a few things. If they fill out the form, you know they're serious; if they answer price and speed as most important, you can toss them out as potential clients, or you can move them to a new list that educates them on value and results over price.

Focus on Results

The more value you can provide, the better. What your clients want is results. If you can prove the results, your clients will be clamoring for more at any price. Determine a way to prove the results of your work, and then submit that information to your clients periodically with notes on what more can be done (at a price) to improve these outcomes even more.

Place a Premium on Value

You've likely heard the phrase, "under-promise and over-deliver". It's excellent advice and something you should focus on doing. The more you can do that, the more your clients will perceive your work as top-notch and excellent - no matter the price. Each month that you work with your client always figure out a way to do a little something extra that you didn't list in your duties just to give them that wow factor.

Follow Up

One of the biggest keys to keeping your business afloat and working with the right clients is the follow-up. When you've received objections from clients that you know would be a good fit, you want to address them immediately. For example, if a potential client went through your entire process but still is on the fence due to the cost, you'll need to step it up. Give them more testimonials, references, and examples of the results of your work.

All of this may seem like a lot of work, but if you don,t put potential clients through a screening process before you get to the first phone call, you may be wasting your time. It can be scary to stick to your price point, but it's imperative if you want to be happy doing this work and working with these clients.

How to Market Your Business Website Online and Offline

How to Market Your Business Website Online and Offline

So, you finally have a business website... but you don’t know what to do with it. When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible. It doesn’t matter if you have a bricks-and-mortar business or a completely online business - these marketing methods work wonders. Here's how to market your business website, both online and offline.

Blogging Content

The more relevant content in the form of blogs you can put on your website, dripping out a little at a time, the more traffic you’ll get to your website. You don’t want the content to go up all at once; you want it to go a little at a time so that the search engines grab it, and so that you get a steady trickle of traffic every day.

Social Media Networks

When you write a blog post or add any content to your site, let people know on all your social media networks about the new content. Try to make each update to social media unique so that it doesn’t look like just the same thing all the time. Each network has its unique appearance and personality. Just match your blurbs with each network.

Your Business Card

Believe it or not, you can get a lot of business with the good old-fashioned business card. Put your URL on it, and hand it out to people you meet. You never know if someone you meet today will call you months or even a year down the line because they need what you’re offering.

QR Codes

These are those funny square things that you can use your smartphone to take a picture of and grab the information. A QR code can take your customer or contact to a newsletter sign-up page or just your webpage. It’s up to you.

Pay Per Click

All search engines, plus most social media networks, allow you to do some form of pay-per-click marketing. Right now, the easiest and best one to use is Facebook. You can design an advertisement and target it in the minutest way possible to get the most convertible clicks.

TV Advertisements

Yes, you can market your website using TV spots. Depending on what you promote on your website, especially if it’s a highly desirable that appeals to mass quantities of people, local advertisements can do wonders for your business. Contact your local news affiliates for more information about how to run a TV spot.


Search engine optimization should be your first go-to marketing method for your website. SEO involves ensuring that you have the right content on your site, using the right keywords and in the right order for the best results. SEO also happens off your website and is called off-page SEO. This means that you find ways to produce material that provides a link back to your website.


Locally and internationally there are always sponsorship opportunities available where you can help put on an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The result is more traffic to your website.

Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential. And telling people about the website and making it easy to find using SEO techniques is the only way they’ll know it exists.

Getting More Bang for Your Content Marketing Buck

Online marketing is highly focused on content marketing. Content is the king, and it always will be when it comes to marketing, especially online. If you think about it, though, the content has always been the king - even before online marketing existed. Previously it was on TV and radio, in books, newspapers, and magazines and at in-person events. It was in advertisements, in brochures, and more.

People are truly insatiable for more information. Now you need more, and it can get quite expensive and overwhelming. But there are ways to get more bang for your content buck.

Know Your Audience

All marketing begins and ends with your audience. The better you can get to know your audience through research, interaction, and engagement, the more you can create and buy content that will appeal to that audience.

Create Goals

Every single piece of content that you push out to your audience in every manner should have a purpose. It may be to spread awareness, build credibility, build your list, or some other goal, but you need to know what it is before even planning it.

Plan in Advance

The best place to start is with the goal and the product you want to sell. Then work your way back through your product funnel and marketing funnel so that you bring them in, educate them, inform them, and convert them.

Create a Publication Calendar

Part of planning is to have a publication calendar. You may have several calendars, one for each network, blog, and goal, as well as one main calendar so that you can see everything at a glance.

Incorporate Private Label Rights

Content is so important that you can’t create it all yourself. You’re going to have to fill the gaps with other means such as private label rights (PLR) articles, blog posts, eBooks, and information. The fastest way and least expensive way to do so is via PLR.

Repurpose Everything

One excellent thing to learn is how to repurpose your content. A blog can become a video, a video can become a small report, and everything can be combined to make one big package or membership website.

Refresh Old Content

Depending on your niche, it may be possible to rewrite and refresh old content, making it new again. This tactic is especially true in technology areas where things change very fast. When a fact changes, spend time updating old content, then remarket it.

Interconnect Your Content

Everything needs to work together to some end. If you could look at your entire business on a map, how would it all connect? If you can’t answer that, you will have gaps in your content coverage. If you can explain it, you’ll rock and make the most of your content buck.

Push Visitors to Your Email Lists

The ultimate goal of content is to sell your products. But to do so, you’ll need to push your visitors (whether via social media networks, websites, YouTube, or blogs) to sign up for your email lists. Once you get someone in your audience on your list, your chances of selling to them explode over traditional marketing.

Finally, it’s vital that you don’t just publish content without promoting it. Content needs to be promoted to be successful, and ironically you will use content to promote the content. That’s why content is king.

8 Reasons Why Press Releases Are Worth the Time and Effort

One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect.

Low Cost

Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for you. If you are choosy about when you send a press release as well as to whom it is sent, the cost will be a lot less than other forms of advertising.

Improves SEO

Today, one of the biggest benefits of a press release lies in the SEO value. Google Search still places a press release at high value in term of content. This is mostly because scammers don’t typically spend a lot of time, money and effort on producing press releases, so if your business does then you must be legitimate.

Potential for Wider Exposure

Even when you target your press releases they can be picked up by others, and often are if they fit a news story someone wants to tell. Therefore, you have a large potential to reach so many more people than via normal advertising methods.

Becomes Part of the Record

Press releases, especially delivered online, become part of the record and can be found long after the opening, product launch or other newsworthy event. In this way, someone who is looking can find a record of your business.

Establishes Expertise

The record and combination of releases will help establish you and your business as experts in your niche. They help get your name or the name of your business associated with a professional business.

Enhances Credibility

People who don’t take their business seriously don’t send press releases. So by sending them out you are establishing that you’re a serious contender and business entity, which will give you credibility with your audience.

Improves Branding

Any way that you can regularly get the word out about what your business is doing, through blogs, articles, and press releases, will improve your brand’s image, especially if you make it part of your normal marketing efforts.

Viral Potential

Every press release you send out has the potential of going viral if you send it to the right people at the right time. Be sure to not only send them out, but also to share the online version on your blog, website, and via social media accounts to help the process.

You should send out a press release any time you open a new business, add a new product or service, or have anything that is newsworthy to report about your business to the world. In addition, it’s imperative that you learn how to target where your press releases go so that they get in the hands of the right people.

Eight Ways to Use a Book to Market Your Business

Marketing your business with a book is a great way to prove your knowledge and develop some credibility within your niche. The act of publishing a book sets you up with expert status almost automatically. Of course, the book needs to be good too, but the idea is that the book is not the main product. The book is just a way to market the main product which is you, or your business.

Sell It Inexpensively on Kindle

You can give it away by signing the book up exclusively on Kindle, and then allow it to be given away. Alternatively you can sell it for $2.99 or even more. It's up to you. If the book is good, and you want to make money off it, it doesn't exclude you from using the book as a marketing tool. This only works if you also include links and information about your website and other information inside the book.

Collect Leads by Giving It Away

As mentioned above, you can give it away on Kindle. You can also give it away as lead bait or incentive to your customer to sign up for your email list. Still include links in your book because your audience will want to buy what you suggest, and come back to your website if they know where it is.

Use It to Get Speaking Opportunities

A book's topic is a great platform to get speaking engagements. When you're a published author, people will want to know what you know, and speaking is a great way to market your business.

Publicity through Authorship

Just becoming a published author carries some clout. And, don't let anyone tell you that self-publishing is "less than" any other type of publishing. Self-publishing is actually more lucrative today than finding a publisher unless you are already famous and want to outsource some aspects. Publishers will not do much to help someone who is not already known; therefore you may as well self-publish and use the proof of your knowledge (your book) to market your business.

Viral Marketing Campaigns

An eBook can be a great way to "go viral" if you know how to promote it. Use social media, book trailers, and excerpts of the book to market on social media to get the word out about the book and your business at the same time.

Create a Book Trailer Video

A great way to both market your book and your business is to use the book to make a book trailer video to post on YouTube. This video can then be posted on your website and social media networks as a way to promote the book and also your business.

Put Links inside Your EBook

This is the most important thing outside of marketing your eBook. Ensure that you include links inside your eBook because this is how the people who buy or download your eBook (or even if they steal it) will give you business from it.

Promote It on Social Media

Don't forget to market your business and book on social media using all means available, such as infographics, the book trailer, memes and infographics.

Using a book to market your business is an excellent idea. It's something that's been done long before online marketing. A book can be a great calling card for your business with proof of your expertise.

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