Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials to market the products.
If you have a small business, you won’t be able to compete on the things larger businesses often compete on, such as price. Instead, you’ll need to focus on one thing that you stand for that is different from your competition so that you can take some of the market from the big guys. You can do it if you focus on sub-audiences rather than the larger audience.
For instance if you provide content to small business owners, narrow down what type of content you provide and to which small business owners. “Small Business Owners” is too large of an audience. Instead, perhaps you want to write content for life coaches who focus on helping 40-plus-year-old people get new jobs?
That’s your audience, so your value proposition needs to be discovered next. Understanding that will also help you market to your customers in a way that separates you from the competition. Perhaps your competition focuses on inexpensive or even cheap content. You will focus instead of writing well-researched content delivered on time, every time. In this way you are not competing on price; you’re competing on quality.
What Your USP Means for You With a well thought out USP, you can decide exactly what you want and plan how you’re going to get it. It can assist with seeking appropriate feedback, and gives you a direction for taking action to reach your goals. A good USP can even help you work on changing your approach until you succeed because you know what makes you stand out.
A well thought out USP helps your customers understand what value you bring to the table and how you’re different from the competition. It tells your customer why they should buy from you instead of someone else. It provides a promise to them from you about your products or services that differentiates you from the others.
Creating a USP is going to put you at a competitive advantage because it will help direct your actions today and tomorrow, as well as succinctly inform your customers about important information that will help them make a choice to purchase your goods or services.
Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.
The important thing to remember when crafting content based on real-time information is to let go of the control reins a little so that the content can get out faster. Then be sure to monitor the real-time activity based on the content you push out. Try different forms of content to see what works best for your audience.
There are many ways to create passive income online today – more ways than this one article can give you. Perhaps you will get your creative juices flowing by looking at these ideas for making passive income online.
Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continue to do things the way they now do it.
The best way to proceed is to come up with a good idea that your audience will enjoy and try to put up as many videos as you can each week, no less than one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is Mother Goose Club which earns millions a year.
Link - https://www.youtube.com/user/MotherGooseClub
A busy website or blog is a great way to earn passive income. At first you will have to work extra hard getting up the right content, and finding the right products to promote. You will not be able to join an ad network other than AdSense until you are more popular, but it will not take long if you work at it daily.
A good example of a blog that earns good money is RealitySteve.com. You do not have to create something about celebrities to earn a lot of money, though.
You can write and publish Kindle eBooks for passive income. It is easy and free to publish on Kindle. You can write the books yourself, or you can truly make it passive by outsourcing it to someone else to do. A man by the name of Ty Cohen makes millions via Kindle publishing. There are more, so that means it is possible
Take a clue from Ty Cohen and create apps too. You do not need to know even one bit of code, because you can find a freelancer on a site like Upwork.com to do it for you. Then you will promote the app to your audience. The app will earn money for a long time if you create the right kind.
With all the simple software that is available now, you can take your idea and create a course in no time. Try using a system like LearnDash.com to promote and sell your course. Look up LMS or "sell your eCourse online for money" and you will find plenty of ways to do it.
You can write or use digital video to create information products to promote to your audience. In fact you can put them on ClickBank.com, JVZoo.com, and other affiliate networks to allow others to sell the product too for a percentage. This is the fastest way to start making passive income, because technically you only need sales pages and not full-fledged websites to promote.
If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are Writer Help Wanted, and the membership community Living Plant Based. Any idea that you have can work as a membership community.
Writer Help Wanted - http://www.writerhelpwanted.com/
Living Plant Based - http://www.livingplantbased.com/
There are many products already created that you can start to promote now. You can go to ClickBank.com, JVZoo.com and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income in no time.
While the beginning of creating passive income is anything but "passive," the point is that once you start creating and marketing these products you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you will be able to sell your products to as many people as you desire.
SMS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices.
You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want to receive messages in other ways that they can.
Just like there are anti-spam laws for email messaging, there are laws regarding SMS messages. You must have an easy way for consumers to opt out of receiving messages and the system must work to remove them immediately when they ask.
The easiest way to follow the law and to run a profitable SMS marketing campaign is to use the right services and software which help you automate the system, follow the laws, set up all your marketing messages in advance of the campaign, and send messages on the fly when you feel like it.
Don’t just throw anything together when it comes to SMS marketing messages. Ensure that your message has a reason for being, and that it leads to some sort of action or conclusion by your recipient.
People love competition and SMS is a great way to host one using polls, voting, and surveys to complete the competition and allow participants to win something of value.
SMS messaging is a perfect way to announce last-minute or time-limited sales. Sending out a text message that gives the recipient a code with three hours to respond is going to get a lot more buyers than you can imagine if you’ve done the work to build a responsive, targeted list of customers.
SMS messages need not be boring. They can even become viral if you take the time to think about what message you want to send. You can include links to images, videos, and more right to your customer at any time of the day or night that they can then forward to their friends.
Need a way to get people to join your SMS list? Ask for phone numbers to verify the product and to provide free training for your product or service. Most people who have already bought from you will have no issue entering their number for verification.
Using SMS campaigns to create awareness of new products and services is a great way to circumvent the unopened emails. For example, if you’ve collected email addresses and SMS information, try sending the information via SMS to the people who did not open the email. You’ll probably get a higher open rate and the awareness will be spread.
Everyone loves a special deal and your SMS list members are no exception. In fact, if you send out a coupon or deal at the right time, you’ll be surprised at how many people will take advantage. The key is to understand your customer enough that you know which deals to offer at which time.
Don’t forget that SMS marketing is much like any other social media marketing - it’s social. Therefore it’s important to engage with your members strategically so that they will help spread your message and answer your calls to action.
An SMS marketing campaign isn’t really that different from an email marketing campaign. You must build your list, send focused messages, engage them, and provide value to the people who trust you enough to give their information. If you do that, your SMS marketing campaigns will be successful.
SMS marketing is a powerful marketing method that many small businesses should be involved in. If you’re not using SMS marketing yet, why not?
Once you have created a course and set it up on a delivery platform, you need to start promoting your course. If you don’t promote your course, then no one will purchase it and you won’t earn money. Promotion is when the real work of the entire course happens. There are multiple ways to promote your course.
It's important to do a combination of every one of these ways to promote your eCourse if you want to earn you a lot of money from it. A course can earn hundreds and even thousands of dollars if you do what it takes to get the word out to the audience.
One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your online marketing goals are. Do you want to increase sales conversions, get more traffic, improve your reputation or expand your brand? It is very important to understand that for a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific. These are called SMART goals.
First create a general list of goals, and then get more specific. A potential list of goals is below; yours will be different and based on your products, services and possibilities.
The next step is to make your goals SMART. These points will help steer you in the right direction.
Making SMART goals part of your repertoire will increase your success exponentially. The reason is that you will have an actual final goal as something you're shooting for in order to succeed, instead of not having a clue where you are going. Plus, you'll be able to study the results to see if it worked. If it did not work, you'll be able to find ways to adjust for the future.
Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to the lack of emails and so many other emails. These nine tips will help you avoid all these situations.
Creating subscriber-friendly content is simple if you have done the work to understand who your audience is, and what they want. You can even use your autoresponder software to engage your members and ask them what they want. The more you can deliver what they want, the more successful you’ll be.
SMS marketing is a very flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who hasn’t experimented with SMS marketing, you’re missing out. One great way to use SMS is to launch a new product.
Just like with email marketing, customers opt in to receive your text messages. As you build your list, you will send the customer or potential customer messages to announce new products, send them to a new website, and more. It’s not unlike email marketing but the messages need to be shorter, more direct, always have a call to action, and offer a simple way to opt out in each message. Once you get through those issues, your message is as good as in the customer’s hands.
SMS marketing has a big chance of creating a viral campaign if you send interesting messages that trigger your audience to want to purchase from you right now. This method of marketing works very well with limited time offers because of the sense of urgency that you can elicit with the message if worded correct with a good call to action.
Native advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising.
The fact is that all forms of advertising have problems to overcome. People are prone to dislike all advertising, even when it ends up helping them. After all, how would anyone find out about products that help them without advertising? Your job is to provide excellent materials so that your audience can find the solutions it needs.
In order to overcome the stigma of advertising of all kinds, it’s important for small business owners to not be tricky with headlines, to be straightforward about what’s going to be in the content, and to provide informative content that is helpful to your audience. If you seek to always under promise and over deliver, your readers will never be disappointed when clicking through your native advertising to find what you have to tell them about.
When you are choosing different marketing strategies to implement when marketing your business, it’s important to understand the choices you have and how they differ. You essentially have three choices when it comes to marketing, namely “owned,” “paid” and “earned” media. You’ll more than likely use a combination of all strategies for the very best results.
This consists of your own website, blog posts, social media accounts, and articles you write and own.
Owned media is very important for business owners because it is something that you can control and use the easiest. Your content on your website needs to be top-notch, taking into consideration search engine optimization. Your content on your blog needs to be updated often with relevant content directed toward your audience. Engage often on your social media accounts.
This consists of promoted posts, PPC campaigns and anything that you pay for play.
One good use of paid media is to engage in a remarketing campaign. For instance, if someone has come to your website to view a page and then leave, you can use remarketing (also known as retargeting) to bring the viewer back to your website.
Sponsored articles, advertisements, email marketing, paid search, promoted video are all examples of paid media. This is another important element for most marketers and it’s important for you to use these opportunities. Start small with using promoted posts on Facebook.
This consists of information about your business that is owned by a third party and not controlled by you.
Whether you want earned media or not, you’re going to have it. It can be both good and bad, and it’s still earned media if a third party put it out there without your permission and without payment from you. You can have some measure of control over earned media by providing the best customer service you can, having top-notch products and services, and keeping your ear to the ground to make the most of any positive third party earned media.
Sometimes there can be cross-overs with owned and paid media, as well as owned and earned media. For example, if you own a blog post and you pay to promote it. Or if you created a video that happened to go viral that is both owned and earned -because once it goes viral you essentially lose control of it and what is said about it. Take advantage of those opportunities when you can.
All business owners should use a combination of all three forms of media in their marketing efforts for the very best results. With today’s crowded marketplace, the old ways of just relying on search engine optimization and your own social media promotions are over. You need to find a way to stand out from the crowd to become a force to be reckoned with.