Your website should provide information to your ideal audience to attract them to your offerings. But, it should also, without anyone ever having to make a purchase, offer some value to the visitors. The great thing about focusing on value for your website is that you’ll end up with a better, more attractive site.
Many people overlook the contact page as a way to provide value and make an impact. Due to that, the better you can make your contact page, the more people will trust you and want to do business with you. You can turn your contact page into a vital part of your conversion funnel by mentioning your value, giving a guaranteed response time, and then following through.
The truth has a button that says “submit” doesn’t convert that well. Having a button that says what the customers get when they click it will. Tell them what the benefits are right on the button. This means that in some ways, you have a real copy on the button. You may want to get help with writing it to ensure that it truly captures your audience’s attention and provides value.
Many people put together free offers for their audience without much thought to the value of what they’re offering. You must provide something of real value to them so that they think to themselves, “if this is free and this awesome, imagine how terrific their paid offerings are.” This is something that you can work on to ensure that everything you offer is up to par for your audience.
When you set up your pricing, it can be tempting to offer your products and services at a low price because you want them to feel like they are getting their money’s worth. But, this can often backfire. People will perceive the value as lower when the price is lower. So instead, offer value-based pricing that prices any offering based on the benefits of the offering, not on the services you have to perform.
When you increase engagement on your website, the perceived value will automatically go up. Not only that, the more engagement on your website, the more likely people are to become repeat visitors. Those repeat visitors will help you promote your website and offerings due to their participation.
Make an avatar or persona of your ideal website visitor or customer. Then, write all content, create all graphics, make all offerings appeal to that ideal customer. The more you write to, create for, and consider your ideal customer, the more valuable your offerings will become to them.
People like going to websites where the information is in continuous flow: the more blog posts and the more information you can provide that are relevant, the better. You do want to avoid updating for the sake of updating. But you want to update as often as possible with smart, relevant, creative, and appropriate information.
Ask yourself before adding anything to your website, “How does this add value to my customer’s life?” If you can’t answer that, don’t include it.
Before you create a digital magazine it’s important to understand why you are creating it. A digital magazine is good for some businesses but not for everyone. There are a few reasons to create a magazine and you’ll need to choose which reason – or maybe you’ll have more than one reason.
These three points are excellent reasons to go through the trouble of creating a new digital magazine. Your reasons might even be a combination of all of the above because you can charge a subscription, make ad revenue and expand brand awareness all at the same time through creating a new digital magazine.
As well as this, there are other reasons to create a magazine for your audience:
Even though it’s a lot of work, producing a magazine is also a lot of fun. You can put content together in a beautiful way that you audience thoroughly enjoys and make it available to new potential members of your audience via the Google Play Store, Apple's App Store and for download through a link you can send via email to subscribers.
Agreat way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise status. It was an effective way to do it even before the internet, and the ease of publishing eBooks on Kindle and your website.
Writing a book is a great little selling tool that consist of an easy to give away (or sell) package of information that you know. It's just all there; you put your knowledge in the book, and then you can prove that you have that knowledge because you were able to put that together for your audience.
Nothing is more satisfying than having that book with the cover showing your name bold on the front. Its one reason people who are involved a great deal in education are encouraged and in some cases required to become published to prove what they know. Nothing works better than the process of writing a book to clarify what you know and believe.
You can shout from the rooftops that youre an expert, and you may very well be. But, the book is proof that you have that knowledge. People respect it, and when they see that you're published they will believe that you have credibility, even if you self-publish. This is because you are willing to put that book out there, and take the criticism that goes with putting your ideas out into the public for comment.
So many people want to hide behind their computers when working online or owning a digital business. But, as an author you need to come out of the closet and show who you really are. That's the real key to becoming an expert: being who you are, owning what you know, and showing the world.
If you provide services, want to speak in public, or have great products, a book will increase your value exponentially. When people see you as an expert - and a book will help you accomplish that - they are willing to pay more money for your products, services and information. As your value increases you'll work less, and have more time to study more, write more and boost your expertise even more.
As you write a book, you will collect a lot of information from other experts and from your own studies, and that will help you learn even more. You might even change your mind about something as you write your book. That's okay because that's what experts do. As they learn more, you know more, and you increase your expertise even more.
When you write a book, you have to put your audience first in your mind as you disseminate the information to them. This will give you a lot of practice thinking in terms of how your audience perceives what you write. You always have to write with your audience in mind so that they get what you're saying. It's always about them and how they communicate best.
If you want a great platform in which to offer your services, expertise and ideas to others, then a book is the best way to do it. The book gives you an actual thing - whether it's digital or physical - to point your audience to when questions arise that are answered in the book.
Writing a book takes a lot of thought and planning. And if you put your best foot forward with writing it, direct it to your audience, and write what they need to know, you will advance yourself to expert status with every word.