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Agreat way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise status. It was an effective way to do it even before the internet, and the ease of publishing eBooks on Kindle and your website.
Writing a book is a great little selling tool that consist of an easy to give away (or sell) package of information that you know. It's just all there; you put your knowledge in the book, and then you can prove that you have that knowledge because you were able to put that together for your audience.
Nothing is more satisfying than having that book with the cover showing your name bold on the front. Its one reason people who are involved a great deal in education are encouraged and in some cases required to become published to prove what they know. Nothing works better than the process of writing a book to clarify what you know and believe.
You can shout from the rooftops that youre an expert, and you may very well be. But, the book is proof that you have that knowledge. People respect it, and when they see that you're published they will believe that you have credibility, even if you self-publish. This is because you are willing to put that book out there, and take the criticism that goes with putting your ideas out into the public for comment.
So many people want to hide behind their computers when working online or owning a digital business. But, as an author you need to come out of the closet and show who you really are. That's the real key to becoming an expert: being who you are, owning what you know, and showing the world.
If you provide services, want to speak in public, or have great products, a book will increase your value exponentially. When people see you as an expert - and a book will help you accomplish that - they are willing to pay more money for your products, services and information. As your value increases you'll work less, and have more time to study more, write more and boost your expertise even more.
As you write a book, you will collect a lot of information from other experts and from your own studies, and that will help you learn even more. You might even change your mind about something as you write your book. That's okay because that's what experts do. As they learn more, you know more, and you increase your expertise even more.
When you write a book, you have to put your audience first in your mind as you disseminate the information to them. This will give you a lot of practice thinking in terms of how your audience perceives what you write. You always have to write with your audience in mind so that they get what you're saying. It's always about them and how they communicate best.
If you want a great platform in which to offer your services, expertise and ideas to others, then a book is the best way to do it. The book gives you an actual thing - whether it's digital or physical - to point your audience to when questions arise that are answered in the book.
Writing a book takes a lot of thought and planning. And if you put your best foot forward with writing it, direct it to your audience, and write what they need to know, you will advance yourself to expert status with every word.
Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.
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