Small Business Community Association

    Writing Blog Posts That Promote Your Videos

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    fter creating your video, one of the very first things you should do to promote it is to write a blog post about your video. From there you can promote the blog post to all your social media networks, ask your friends to share it, and even use pay per click and other means to promote the post, and in turn to promote the video. There are many ways to approach promoting your video via a blog post.

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      Describe the Problem - Usually a video is created due to a problem you're trying to solve or an issue you want to discuss. You don't have to get right to the video from day one; you can instead work on educating your audience about the problem so that when you provide the answer they're ready.
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      Discuss Why You Have the Answers - Blog posts that prove your intelligence on the issue will go far in helping your audience see you as an authority on the topic. Spend some time not only addressing your audience's thirst for knowledge but also their need to understand who you are, without appearing as if you're bragging. Remember, when it's about you, it's really about them.
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      Talk about Probable Answers - Before giving the video, you can talk about potential answers to the problem in a blog post or two. You can hint about or lead up to what may be in the video in a way that helps the audience be ready for the video.
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      Introduce Your Video - A good blog post is one that also introduces your video to your audience. Write about the problem, the solutions, why you're the right one to offer the solution, and then embed the video for viewing. Ask for comments, likes, shares and suggestions.
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      Describe a Problem and Provide the Video as an Answer - You can also approach it from a problem / solution standpoint. Describe the problem, and then give the video as an answer to the problem. 
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      Transcribe the Video - Another great way to create a blog post to promote your video is to make an actual word-for-word transcription of the video. Embed the video, and then under it post the transcription. Search engines will pick it up and you will get more viewers.
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      Expand on the Video  - In addition to posting the video with a description, you can expand on the video with more information such as links to the resources you used and more. Provide some behind-the-scenes information that the people who watch the video directly won't see.
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      Add Images to the Post from the Video - Clip some images from the video to add to the blog post about the video. This will give those who view the video via your blog a little more incentive to watch the video by getting a sneak peek.  
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      Create Effective Headlines - Don't forget to create headlines for your blog, along with sub-headlines and bullet points. This will help draw the reader into the blog post and then toward the video based on their initial scan of the video.

    Finally, don't forget the CTA. If you embed the video into one of the blog posts about the video, you can make more CTA's than just "watch" the video. You can ask people to comment, subscribe, and/or buy something based on your video.

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    About the Author Rich Thurman

    Rich Thurman’s passion is helping small businesses realize their full potential. With twenty years of real world experience in both small and large business, Rich has worked for and with both global industry leaders and small-town family-run storefronts.

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