All posts by Rich Thurman

Provide High Value to Visitors

 

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hen people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high value information to your visitors, you’’ll be a lot more likely to not only attract a high quality of customers to your website, but also to keep them there. Here are some great ways you can provide that high value that people are looking for.

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    Develop White Papers - –A white paper is an authoritative paper that either persuades a consumer toward a particular product using facts, or describes problems and offers multiple solutions to the consumer. You can provide white papers on a variety of topics for your audience that will be seen as high value to your audience, whether they'’re free or not.
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    Create Videos - –A great way to provide high value to your audience is to make videos for them. You can create “how-to” videos, explainer videos, and other types of demonstration videos, or even just informational videos about topics that your audience cares about. Make them short, no more than three to five minutes. The value will be perceived as very high when it’'s information they want.
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    Write eBooks –- Another way to provide high value to visitors is to offer eBooks about the topics they care about. In this way, they can read the information on their Kindle or other reading device away from the website.  
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    Form an Inner Circle -– One really great way to provide a super high value to your audience is to create a members only area, paid or free, where people have to be approved to join. You can now do this via Facebook private and secret groups. People like feeling exclusive, and this is a good way to do it.
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    Host Monthly Webinars –- Offer periodic webinars or teleseminars for your website visitors. If you offer them monthly, based on various topics of importance to your audience, you'll up your authority quotient with your audience exponentially.
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    Conduct Case Studies -– Once you've been around long enough, you'll likely have some success stories that can be shared. Collect case studies about people who have used methods you describe. You can even collect studies about people who have succeeded using methods like yours. This will make the audience feel like they're truly getting a lot of value out of the information provided.
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    Interview Experts - –Your audience will absolutely love it if you interview movers and shakers within your niche. What's more, the more you interview experts, the more people will view you as an expert. That's how Oprah became the guru we now know today. Not only has she learned from those she’ has interviewed, but her audience sees her as an expert in a variety of fields.

Most bloggers don’'t really understand the ​​​​​power in providing value to their visitors, so they miss out. But now you know that providing high value through the various types of content you offer can increase the traffic and even improve traffic loyalty.

Quality over Quantity

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hen it comes to building traffic to your website, the thing to remember the most is that quality matters more than quantity. You’ve likely heard before that “less is more,” and that’s definitely true when it comes to building traffic to your website using methods like blogging, social media marketing and more. But, in some ways the idea of quality over quantity is not even a real choice.

The real questions you should answer are:

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    What is your purpose? - Explain the reasons behind doing what you're doing in one to three sentences. 
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    Who is your audience? - Explain who you're doing it for by creating a persona of your ideal client or customer.
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    How fast do you want to succeed? - What is the timeline of your success story?

The thing is, high quality should be a given. The next question is how much time you have to devote to producing the type of quality that you want to produce, and how quickly you want to experience success. It's all a numbers game and easy to break down if you understand your niche and industry.

A PLAN OF ACTION:

When you determine the type of traffic you want, it will dictate the type of content you create for your audience. Then, figure out how many visitors you need to get to your website to convert to a certain number of sales. Work out how each piece of content you use, and each pay per click you add, affects those goals, and from this you can create a plan of action.

That plan needs to include both quality and quantity, at least up to the point where you are generating the amount of traffic you need to generate in order to earn the amount of money you've planned to earn.

For example, suppose in your niche an average daily visitor total is 200 a day, your product costs 20 dollars and your conversion rate is 5%. This means that for every 200 visitors, you'll make 10 sales. That would be, in this case, $200 dollars per day gross earnings for your efforts. If you want to have more results, you'll need to produce above average traffic or increase the price of your product.

The best way to increase traffic is to increase the amount of activity on your website through blog posts and various other types of content that you offer your audience, but to keep the quality high. So, that's why the idea of a choice between quality and quantity is really not a real choice. Depending on your goals, you may have to do both. You're always going to need to produce high quality information or products - that's expected. But, you may bring the quantity of the content you add to your website or the development of new products up faster or slower depending on your goals.

Turning on the Customer Faucet

How to Use Lifecycle Marketing to Easily Drive More Customers and Double the Value of Your Existing Customers Today

Hosted by Small Business Expert Scott Martineau

Why Product Launches Begin Weeks in Advance

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aunching a product doesn’t start on the actual day of the product launch. It starts weeks in advance, building up to the day of the launch – sometimes even before the actual product is actually ready for prime time. Shoot for starting 8 to 12 weeks prior to the date you’ve chosen for your product launch and you’ll have that much more of a successful launch day.

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    Invite Influencers Early – Send anyone who can influence your audience review copies or partial review copies and information about your product that you’re planning to launch. Ask them if they can talk about it, announce it to their lists or do a review on the product.
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    Seed Your Social Networks – Every now and then you should mention the exiting new product that you’re creating. Getting your audience involved in some way helps, too, such as asking them to pick names of products and even prices.
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    Seed Your Blog – Like with social media, you want to tease your audience with mentions of the new product that is coming soon.
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    Submit Press Releases – When you have any event related to your new product launch, send out a press release.
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    Create Sneak Peak Videos – At some point during product creation, the bones of the product are good enough to offer some sneak peeks via video to your audience to get them super excited. If you show excitement, they will too.
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    Create Interesting Infographics – If your product is solving a problem, make infographics that depict the problems to get your audience aware of these problems and salivating for the solution to the problems.
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    Plan a Launch Event – A great way to launch the product is with a series of webinars with limited entry. Get your affiliates involved in having branded webinars to talk about and give early, limited access to your product.
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    Create Bonuses – Early purchases by early adopters often include bonuses and discounts that no one else will get. It’s a great way to entice people to buy your product early.

Aside from creating the product, you have to plan and organize all the events surrounding the product. These activities can take some time to create, and it’s always better to build up to the big launch date. To start, choose a launch date based on how long you think it’ll take you to create and finalize your product. Next, organize the creation of all the content, reviews, webinars and bonus products that will accompany your product launch.

Move through your calendar, creating the dates that each item must be finalized. Some things will be done simultaneously but others have to be done in a particular order. You’ll need to organize all the parties involved including your vendors, affiliates, and reviewers. What’s more, things don’t end with the launch date. Keep producing more content about your product or service and keep the buzz going for the best results in the days, weeks and months to come.

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