When people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high value information to your visitors, you’ll be a lot more likely to not only attract a high quality of customers to your website, but also to keep them there. Here are some great ways you can provide that high value that people are looking for.
Most bloggers don't really understand the power in providing value to their visitors, so they miss out. But now you know that providing high value through the various types of content you offer can increase the traffic and even improve traffic loyalty.
When it comes to building traffic to your website, the thing to remember the most is that quality matters more than quantity. You’ve likely heard before that “less is more,” and that’s definitely true when it comes to building traffic to your website using methods like blogging, social media marketing and more. But, in some ways the idea of quality over quantity is not even a real choice.
The thing is, high quality should be a given. The next question is how much time you have to devote to producing the type of quality that you want to produce, and how quickly you want to experience success. It's all a numbers game and easy to break down if you understand your niche and industry.
When you determine the type of traffic you want, it will dictate the type of content you create for your audience. Then, figure out how many visitors you need to get to your website to convert to a certain number of sales. Work out how each piece of content you use, and each pay per click you add, affects those goals, and from this you can create a plan of action.
That plan needs to include both quality and quantity, at least up to the point where you are generating the amount of traffic you need to generate in order to earn the amount of money you've planned to earn.
For example, suppose in your niche an average daily visitor total is 200 a day, your product costs 20 dollars and your conversion rate is 5%. This means that for every 200 visitors, you'll make 10 sales. That would be, in this case, $200 dollars per day gross earnings for your efforts. If you want to have more results, you'll need to produce above average traffic or increase the price of your product.
The best way to increase traffic is to increase the amount of activity on your website through blog posts and various other types of content that you offer your audience, but to keep the quality high. So, that's why the idea of a choice between quality and quantity is really not a real choice. Depending on your goals, you may have to do both. You're always going to need to produce high quality information or products - that's expected. But, you may bring the quantity of the content you add to your website or the development of new products up faster or slower depending on your goals.
Hosted by Small Business Expert Scott Martineau
Launching a product doesn’t start on the actual day of the product launch. It starts weeks in advance, building up to the day of the launch – sometimes even before the actual product is actually ready for prime time. Shoot for starting 8 to 12 weeks prior to the date you’ve chosen for your product launch and you’ll have that much more of a successful launch day.
Aside from creating the product, you have to plan and organize all the events surrounding the product. These activities can take some time to create, and it’s always better to build up to the big launch date. To start, choose a launch date based on how long you think it’ll take you to create and finalize your product. Next, organize the creation of all the content, reviews, webinars and bonus products that will accompany your product launch.
Move through your calendar, creating the dates that each item must be finalized. Some things will be done simultaneously but others have to be done in a particular order. You’ll need to organize all the parties involved including your vendors, affiliates, and reviewers. What’s more, things don’t end with the launch date. Keep producing more content about your product or service and keep the buzz going for the best results in the days, weeks and months to come.