All posts by Richard Thurman

Nine Ways to Monetize Teleseminars and Webinars

If you’re going to get involved in promoting and hosting on-line events like zoom meetings and webinars, you are going to want to find ways to monetize them to make them worth your time and effort. Putting on events is fun, but it’s not without hard work.

You should be compensated for the time you take to host events, and luckily there are lots of ways to monetize them.

Entry Fees

Make the event itself the money maker by charging for the event. When you charge for the event you’ll want to invest in the right technology to make the process easier, like EventbriteKeap, etc. These allow you to automate the process of charging and even in some cases replay your event automatically as a live event so that you can collect over and over again.

Recordings

Use the technology available to you to record the event, then package it with other items you have for sale to increase their value. You can also sell the recordings for a lower fee to attendees or make it part of a package that people can buy upfront for a different ticket price.

Zoom.us has built in technology to record your events, making it really easy to download and share behind a membership site secured with Memberium.

Transcripts

Have a transcriptionist transcribe the recordings to create a report of the event. You can sell it just as is, a transcript, or you can make it into an eBook, a report, combine it with other writing to create a case study, and more. A good service to use to transcribe is GoTranscript, you can check them out here: https://gotranscript.com/

Upsell New Products

When you have an event, you are able to collect the registrants’ information upfront so that even if they do not show up for the event, you can market new products and services to them via the email list you created due to them subscribing for your event.

Cross-Sell Related Products

Using the event itself, as well as the sign-up form, welcome form, and other means, you can cross-sell other products that are related to the event or that go with the event.

Promote Affiliate Links

The products that you promote do not have to be your own; they can be products created by others in which you are part of their affiliate program. This is a great way to earn extra money from the registrants of your event.  A great example is something like this: https://myrenatus.com

Automate It

Make money from the event over and over by reshowing it “as live” many times over. You can sell tickets to it again and again, as long as the information is still current. No need to have a real live event each time.

Attract Sponsors

If you have an hour-long event, it’s quite natural to find sponsors for events just like a TV show does, or live events do. Build a media package for your event that will describe who will attend, how many will attend, who the audience is and other information for advertisers to determine whether or not the event is the right one for them to sponsor.

Presell the Next Event

Use the current event to sell your next event by offering early bird discounts to fill the seats before you even announce it live to the public. This is an excellent way to determine interest for future events too.

Finally, to make the most of your events, whether they are teleseminars or webinars, collect the registrants’ information so that you can follow up with them. The follow-up, even if you charge for the event, is what will make the difference in your ability to capitalize on hosting events so that you increase your income without more work.

Should You Charge for Your Webinar?

One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully.

Define the Goal of the Webinar

When choosing whether or not to charge for webinar, it matters a great deal whether or not you are trying to collect business leads versus whether or not you want to make money from the webinar itself as your business. If you want to get more followers, friends, likes, and email subscribers so that you can market other products and or services, then you should do the event free. If you want to teach at webinars to be your main source of income, then you should charge.

Determine Your Budget

The technology needed to charge for a webinar sometimes is more expensive than hosting a free webinar on Google Hangouts On Air, so you’ll need to figure out if the investment in a paid webinar is worth it to meet your goals or not. There are programs that you can use that make it simple to charge - for example, you can use Oncehub and charge for a webinar. Once they pay, they get the link to your online webinar meeting, like Zoom.us.

Choose Your Technology

Your budget and the technology available, along with the reason you are having the webinar, should help lead you to the decision about whether to charge for your event or not. Charging for a webinar is not necessary to earn money. You might even earn more over the long term by hosting free webinars, depending upon your goals.

Understand Your Audience

If you feel like you have a good enough topic and a large enough audience to charge for an event, first consider how charging for your webinar will affect registration and attendance. You will get fewer registrations for a paid event than a free one, but a higher percentage of people will show up to the paid even than the free event.

Consider Your Subject Matter

Does the audience really need to be at the live event for you to disseminate the information to them? Is the subject matter something that your audience needs to know now, or can they learn it over time? If it’s an immediate thing that they need to know to use in their business, such as training, you might consider charging. If, instead your point of the webinar is to tell them about your products that they can buy over time, then you may want to offer it for free.

Who Are the Presenters?

Often, people are more than willing to pay to attend online events with big-name speakers and movers and shakers within the niche. If you can attract that type of speaker who is a known expert, who is very sought after, and whom you have to pay to attend, then you’ll want to charge. If this is a way for you and a few joint venture partners to get more subscribers and widen your audience, then you may want to offer your webinar free.

Decide If You Can Earn another Way

Make a list of all the ways in which you can earn money due to hosting a webinar, based on increasing your mailing list. You can charge for recordings, promote all your products and services to them using webinars as the free bait instead of eBooks and other works that you can now sell. Turning the tables and offering a free webinar versus a free product, is a strategy that has been shown to work.

Determine the Value of Registrations

Remember that for many types of webinar, the value is in the connection more than the attendance. This is especially true if the webinar is a way to bring them into your product funnel. Over a customer’s lifetime, how much can you sell them? What is your conversion rate for your email lists? If you can answer these questions, you can determine the value of someone who registers for an event versus what you can charge for the event.

When you add up all the ways you can earn money and consider the goals of hosting a webinar, and balance that with the lifetime earning potential of each person on your mailing list, then you can choose whether to charge for a webinar or host it for free.Enter your text here...

Tips for Recruiting Speakers for Your Webinar

The best way to host a webinar is to recruit speakers for it that has something to say to your audience that will resonate with them. They could be movers and shakers in your industry, they might be others with whom you work often, or they might even be people within your audience who have a great story. There is no one way to get speakers for your event, but there are ways in which you can make your event seem like the best one for the speakers.

Choose the Topic in Advance

Before you even begin thinking about inviting speakers for your event, you should already know what the topic is going to be about. In this way, you can define the parameters of what the speaker should talk about, and how long they have to speak.

Define the Goals and Purpose of Your Webinar​

You need to be able to articulate what the goals are for your event to the proposed speakers. This will help them determine if the event is the right one for them. Better that someone turns down the event than accept it and be wrong for it.

Describe the Audience​

You know who your audience is, and you should be able to explain to a potential speaker who they are, down to all their demographics. Be prepared to describe your audience’s needs, wants, and desires to the speaker so that they can best direct their presentation.

Attend Other Events in Your Niche​

Not only might you meet a speaker who would be happy to speak at your event, but you might also meet audience members who have terrific stories who would be even better than practiced speakers to tell their story.

Look up Speakers Bureaus in Your Niche

Many people who speak for a particular topic will sign up with industry speakers bureaus or even have speaking information on their websites. If you know who you want to speak at your event, go directly to their website to find the information.

Create a Temporary Schedule of Events​

You can update the schedule until almost the last moment, but having a working timeline of how you see the event flowing will help the speaker know that you know what you’re doing and that all they have to do is show up.

Tell Invitees the Benefits of Speaking at Your Event​

The speakers are not going to do the presentation for your good, but they will do it for their good. The benefits could be to attend the rest of the event free, to spread awareness to a new audience, for pay, and more.

Create Preliminary Sales Pages and Infrastructure

You can change the information later, but if you already have the URLs set up for the event, it will be easy for your speakers to market the event to their audience.

Send an Invite Directly to Wanted Speakers

Create a professional invitation to speak at your event that makes everything simple for the speaker. Provide time limits for RSVPs, copies of the presentation, and step-by-step instructions for marketing, participating, and following up.

Provide Marketing Materials

Each speaker should see the vast array of marketing materials you will be offering them to make it easy to tell their audience about the event. They should not feel as if they have to do much outside of sending information to their lists that you’ve already created for them.

Once you identify and create a list of speakers, packaging the information together for them is the most important thing you can do. Next, you want to send the invites in waves. Stick to the time limits set in the invite, and if speakers say no, or do not respond, have a plan for following up or moving on to the next person on the list.

Planning

Do You Really Need a Marketing Plan?

It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. The main reason most businesses fail is due to the lack of a plan and lack of follow-through. It doesn’t matter how large or small your business is; you really do need a plan.

If you really want to have a successful business, then you will need to go through the effort to create a marketing plan.

Here are 9 things marketing plans help with:

Answer Questions

While doing the research for the plan, you’ll answer a lot of questions that will help you in your business. You’ll get to know your audience, understand the different marketing methods, and purposes, and more.

Assist with Decision Making

The facts you uncover with the research that you do will help you make good decisions about your business on a daily basis. Without the plan, you won’t be able to make good choices easily.

Help You Create Goals

The plan will automatically help you define the goals for your business and the marketing that you do for your business.

Identify your Unique Selling Proposition

This is what makes you different than the competition. Discovering your USP will inform all future marketing efforts.

Help Set Budgets

While creating the marketing plan you will also be able to determine a good budget for your marketing efforts.

Define the Market

The research that you do will also help you define the market so that you can figure out where you fit in.

Access the Competition

As you create the marketing plan, it will give you the opportunity to get to know your competition. When you do that, you can identify gaps in your products and/or services and fill them.

Help You Stay the Course

The marketing plan that you make will keep you on the road toward success.

Change with the Times

You can change it over time, but having the plan ensures your arrival to a planned destination.

If you think you can do all that without a marketing plan and get anywhere in your business within a reasonable amount of time while making a profit, you are likely to be wrong. If you want a direction, want to know what you’re doing and where you’re going, and how to get there, then make a marketing plan.

A successful long-term business needs a marketing plan, even if it’s just one page long. Writing out the steps you plan to take, and how you plan to take them when marketing your business will not always ensure success - but not doing so will likely result in failure.

What to Do If You Hate Giving Presentations

What to Do If You Hate Giving Presentations

Almost everyone dislikes public speaking. When asked what people fear most, this usually tops the list. So, if nothing else, at least you are not alone. Knowing that most people dislike public speaking and giving presentations might not help convince you that you’re normal, but what can make the experience better is planning, preparation, and practicing - just like you learned in 10th-grade speech class.

Understand Your Topic

As you are choosing a subject to talk about to your audience, it’s important to learn the topic backward and forward. This is especially true if you plan to do a Q&A after the presentation. The better you know the topic, the easier it will be to give a presentation that is informative and achieves your goals.

Know Your Purpose

It might seem obvious what the purpose of the presentation is given the topic, but it’s not always clear. If your goal is to get more followers, friends, likes, and email list subscribers, that is different than if your goal is to teach a one-off class.

Research Your Audience

You can have a basic speech prepared on your topic, but it’s important that you change it up for each audience that you present it to. Every audience, even within the same niche, has its own make-up and education in your topic that needs to be considered each time you present.

Create Interesting Visuals

People are bored to death with slides with too many words. Plus it makes it tempting to just read the slide instead of talk with your audience. Consider being more creative with visuals and go by the motto of less is more. You can always hand out more complete slides as a tutorial or guide for those who want more notes.

Don’t Memorize

Write down figures and quotes so that you don’t have to rely on your memory. However, the rest of your presentation should be done naturally with the information you’ve studied and learned in your own words.

Silence Is OK​

Many people get out of breath during presentations because their rate of speech increases and the presenter forgets to take a breath. When you realize as a speaker that silence and pauses are okay, then the presentation will become more doable and even relaxing and enjoyable.

Small Talk Is Necessary

Even if you’re talking to a room of 1000, the ability to engage in small talk with your audience will not only calm your fears, but it will also build important rapport with them as well as trust for further business together.

Practice, Practice, Practice

This last point cannot be emphasized enough, but the truth is, practice is your best defense against nerves. You don’t necessarily have to practice the same presentation over and over to become good at presenting. Just getting in front of people more often will make you more comfortable in general. Consider joining Toastmasters or another group that requires you to present on occasion.

Even if you hate giving presentations, you can still host events. Ask others to join you so that your part doesn’t have to be as long as other people's. Consider being the host who introduces the experts, or the person who interviews them rather than being a presenter. There are many ways around the fear and honestly, once you do a few you’ll be more relaxed about them.

Why Social Media Matters to Your Small Business

Why Social Media Matters to Your Small Business

Social media is here to stay. It offers individuals and business owners alike a great deal of ability to get the word out about any event or happening. Most people use social media of some kind - and what’s more, they keep it close to them with their mobile devices at the ready. People share everything on social media, from their baby’s first steps to more mundane things like what they’re eating for dinner tonight.

Being online and using social media to promote your business offer many benefits.

Brand Recognition

If you want people to recognize your brand, it’s important to develop a branded appearance that you use across all social media networks. Use the same logos, in different sizes, and stay true to your brand at all times.

Slow Marketing Converts

When you provide information over a long period of time, your audience becomes accustomed to your message. Over time they develop trust, and after being exposed to you a few times they are more likely to place an order.

Improves Authority

When you often post a lot of accurate and helpful information, people start viewing you as an authority on the topic. Once you’re viewed as an authority, you will start making even more money because people will be waiting to hire you or buy your products.

Increases Brand Loyalty

The more people see your brand out there, the more loyal they will become toward what you offer. Your offerings should represent what your brand stands for and you’ll find that people become more loyal to you as you stick to what you know and believe in.

Increases Traffic to Your Website

Use social media to share and promote your blog posts, and new offerings will increase the traffic to your website exponentially. One of the best ways to rank higher on search results is to be active on social media.

Is Inexpensive

Social media is not an expensive form of marketing. It can also be fun. Guard yourself against getting sidetracked, but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so that you can get more done in less time.

Allows for Useful Consumer Engagement

Social media can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully.

Works with Mobile Devices

Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile really go hand-in-hand. People take their devices on dates, and to bed – you’ve never been closer to your audience than now.

If you’re not participating on social media then you need to change that right now. You don’t have to be everywhere; just find out where your audience hangs out and go there. Then, use that social network to your fullest ability.

The Importance of Establishing a Good Workflow

The Importance of Establishing a Good Workflow

Improving productivity is a necessity for a contractor who services multiple clients. Without a system in place that establishes good workflow, it can be really difficult to keep up the momentum and take on enough clients to earn a good living. But, if you can establish a good workflow for the type of work you perform you will be able to take on more clients, work faster, smarter, and make more money.

Develop Package Rates

One of the best things you can do for your business is to try to develop, as much as possible, package rates for your work. Then, you will avoid, most of the time, having to track your time. Time tracking for multiple clients can be a big interruption that you don’t want to have to do if you can avoid it.

Create Checklists for Each Project​

When you do the same types of projects over and over again, creating a checklist to help guide you and others who work with you through each project will help keep you on task and avoid forgetting aspects of the project. Remember, pilots, use checklists every single time to avoid forgetting something. You should too.

Deliverables First​

Before crafting your workflow, focus on your deliverables first and then work your way backward to today to figure out what needs to be done first. Then start with first things first, using your checklist to ensure you don’t forget something adding what you need to do to the calendar.

Draw Your Workflow

Seeing a workflow visually can help you identify areas that you left out or forgot. You can actually use the checklist for a generic project to create a workflow. For instance, the workflow for publishing an eBook might look like this: Research the niche > Develop a topic > Craft a title > Outline the book > Write the front matter > Write the end matter > Design a book cover > And so forth. When you draw it instead of writing it, you can more easily see the things that can be done simultaneously and what has to be done in order.

Use a Project Management System

Using a project management system like Basecamp.com, Asana.com, or Teamwork.com is a good way to get yourself and your clients organized from day one. The system already has some ways to organize the work so that you don’t have to actually create everything from scratch.

Use Other People’s Workflows

Do a quick Google search for “workflows” and then fill in the topic such as self-publishing, writing an eBook or writing, and publishing, and you can find workflows that are already written. While you cannot sell those, you can use them and modify the ideas for your own use privately.

Try Out Your Workflow

Before considering a workflow set in stone, try it out from step one with a real project of your own to ensure that you didn’t leave something out. This is your chance to improve it before asking someone else to try it.

Ask Others to Try Out Your Workflows

Send the workflow to someone else that you know also works on the same type of projects that you do, whether it’s someone on your team or a colleague, asking them for feedback.

Refine and Improve

A workflow is actually never set in stone. As technology improves, and clients’ needs change, your workflows will evolve. That’s what’s great about drawing them out and creating them in the first place. Your workflows, over time, can only get better.

Workflow design is essential to your success as a contractor who takes on the projects of multiple clients. Ensure that you develop your workflows based on the services that you offer so that your project management practically runs itself over time.

Tips for Creating and Maintaining a Realistic Schedule

One of the hardest parts of being a contractor and performing services for others is creating and maintaining a realistic schedule for work and life. Most people start their business believing they will have at least 40 hours a week available as “billable hours” but soon learn that nothing could be further from the truth. But, you can organize and craft a schedule that allows you to make the most of the time you do have.

Know Your Audience

Like with most things to do with your business, you must know who you want to work with. What types of clients will you get along with best and what services can you realistically perform for those people? Start with the client, and then solve a problem for them with your services.

Know Yourself

Are you an early riser or do you like to stay up late at night? Most of the time people are one or the other. If you are a person who doesn’t like to keep to a particular schedule, you’ll need to develop tasks that are deadline focused instead of time centric. For instance, if you don’t want to have to do a task at 8 a.m. each morning, don’t offer that service.

Know Your Family

What kind of schedule does your family have and how much can you rely on other members of the family to take your work seriously? Even if they don’t take your work seriously right now, you can still create a business around your family’s schedule. Just go into it knowing upfront what is expected of you within your family and what you can expect from them.

Know What Hours You’ll Do Client Work

Taking all the things into consideration, it’s important to develop a set schedule of when you will be able to perform your clients’ work. Even if the time you come up with is midnight to 6 a.m. it’s still possible to have business servicing clients as a contractor. There is no wrong answer; you just have to match the work you will do with the time you can do it.

Know Which Hours You’ll Do Business Work

Don’t forget that you’ll need to save some of your working time for working on your own business. You will still have email lists to maintain, content to create, sales pages to craft, and so forth for your own business. Not to mention billing, invoicing, and bookkeeping.

Understand What Your Service Offerings Take

As you work on creating the services you’ll offer, go through what they take in your mind and then match them to the other things that you’ve figured out about yourself, your family, and the type of schedule you can maintain. Knowing what goes into providing a specific deliverable will go far in ensuring you create a business that works for you.

Schedule Everything in a Calendar

Don’t assume you’ll remember something, much less everything. When you have multiple clients you need to have a calendar. Not only will you need to calendar the work you are doing for yourself and clients, but you also need to include in your calendar anything you want to make time for - including date night.

Use a Project Management System

Don’t skimp on purchasing and investing in tools and software that will help your business run more smoothly. Tools like Basecamp.com, FreshBooks.com, and QuickBooks.com as well as others can help you do more in less time.

Maintaining a realistic schedule requires you to be realistic about the time you have available and the type of work you like to do. It might sound great to be “on the clock” 8 to 5, but it’s quite different in practice when working from home as a contractor.

Eight Reasons You Need a Mobile-Friendly Website

Eight Reasons You Need a Mobile Friendly Website

Mobile-friendly websites are an important part of creating any type of website today. What’s more, today you don’t need a separate mobile website; You just need one that is fully responsive to any type of browser or screen size. Ensuring that your website is mobile-friendly will improve it in numerous ways.

Better SEO

When your website is responsive, it will rank higher on search engines like Google and Yahoo. There are numerous reasons for this, but one is that the site is easier to index due to the way the website is made.

Because of Google

Google started delivering search results that counted responsive design higher than websites made with only one browser or screen size in mind. This fact alone should convince you that you need to design a responsive website.

Can Consume Your Content On the Go

If you want people to read your content, it needs to be readable with mobile devices. More than 60 percent of people who read blogs read them using a mobile device.

Improved User Experience

Mobile web design is a lot friendlier, with better menus and cleaner lines so that the user experience is vastly improved. When users are happy using a website, they are likely to come back. Repeat visitors improve your SEO too.

Most People Are Mobile

60 percent of internet users are using their mobile devices to surf the web, find restaurants, determine what movie they want to see, and buy things. If you want to tap into this huge audience, your website must be responsive.

Compatible with All Browsers

The awesome thing about designing a responsive website is that they work seamlessly on any type of device or browser. When viewing on a mobile device, the website should look clear with easy to push buttons and be easy to browse around.

Your Competition Is Doing It

That’s the fact that you have to realize; other people are switching their websites over to be responsive. If you don’t do the same, your website will stop appearing in search results and you’ll have fewer and fewer visitors.

It’s Simple to Convert

What’s fabulous is that it’s not hard to convert. If you use WordPress, Joomla or any of the major website builders, or have a web designer, the switch is just a matter of a little extra code or a plugin. You don’t need a whole new separate website.

If your website is not responsive yet, it’s past time to ensure that it gets done. If you’re not sure, you can see what your website looks like on multiple types of devices using this website:
http://ami.responsivedesign.is/

Your visitors mustn’t have to resize or do anything to enjoy your content on their mobile devices.

Making Your Landing Pages More Targeted

Making Your Landing Pages More Targeted

When you send an email marketing message to your audience, you want them to click through to a landing page that is promoting something. There are a couple of ways you can do this. One is to click straight to a buy page, and another is to go to a sales page that helps further convince the reader to buy what you’re selling.

You can create very targeted and special landing pages based on each email marketing message that you send, using software like Thrive Themes. These tools help you to quickly and expertly create landing pages that convert. Not only that - if you create special pages for each email message, but you’ll also be able to know which email messages are working.

Here are 11 things your landing page should be doing...

Answer Any Concerns of Your Audience

If your audience has any objections, then you should be able to answer them on the landing page.

Provide a Good Headline

When you create landing pages that are directly targeted to specific visitors, you can create compelling headlines that mean something to that particular visitor.

Use Known High Converting Designs

When you use well-known landing page software, you can take advantage of using templates that are proven to work without having to reinvent the wheel.

Remove Distractions

Landing pages should only have one column to avoid cutting down on distractions for the audience. You want them to read the information that you want them to read, plus act on it. If you have too much on the page, they won’t do what you want.

Keep the Language Straightforward

Use clear, concise language in your landing page in order to not blow smoke, or trick your reader in any way.

Load quickly

You want your website to load quickly and not get hung up. This is very important because if it loads slowly people will not wait.

Avoid too many images

Images will slow down the page, and while they do help get your point across, too many images will distract.

Use video when appropriate

A video of you explaining your offer is a great way to make a landing page that is welcoming to your audience.

Avoid duplicate content

Landing pages should have unique content on them. If you clone one landing page to make a special one for your audience, be sure to change the language too and make it unique.

Test everything

If you’re getting a lot of click-throughs to the landing page but you’re not getting conversions, then you need to try to change things up to improve it.

Don’t waste your email marketing messages by sending them to boring, unfocused landing pages. Be sure to make it special, focused, targeted and relevant to your audience.

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