Tried of Conversion tactics that just don't work?

Mastering Conversions Challenge

Get Better Conversions Starting Today!

Rich Thurman - Founder of SBCA

I love helping small business owners, like you, in growing their business using proven strategies and the right technologies. With the right strategies implemented on the right technology you can automate any part of your business and watch it grow.

You may be thinking that building a mailing list takes a lot of time and effort. And you are right. But if you invest your time now, you’ll reap the rewards for many years to come. The old saying “the money is in the list” is absolutely true.

From the desk of Rich Thurman

Scottsdale, Arizona

Dear Reader,

Do you have great products and services to sell, AND they are not selling as well as you would have hoped?

Or are you trying to build with a list with a great offer, but the opt-in rates are falling flat?

It often comes down to an issue of conversion. There are so many things you can do to get more people to say yes to buying your products and services, signing up for your lists and more…but like many other business owners, you are not quite sure where to start.

Whether it's a well-crafted subject line that get your subscriber to open an email message or a call-to-action that gets a visitor to click to order, it's important to have a conversion plan. And this is why I created the Mastering Conversions Challenge as a motivational and action-oriented 15-day challenge…

Mastering Conversions Challenge brings together 15 days of tips and tasks, ideas for boosting opt-ins and sales as well as 5 swipe files to help you with your landing page wording, and more.

Here's what the 15 day Mastering Conversions Challenge package includes...

15 Emails with Daily Tips and Tasks: I will kick you in the butt with a new email each day.

Each message includes rock-solid landing page advice, plus 1 task to complete each day of the challenge to help you improve various features of your landing pages.

A course version of the 15-Day Challenge: You have the option of how to consume the challenge. You will get daily emails and you can also go at your own in the SBCA Business Booster Dashboard.

5 Bonus Swipe Files:

  • 50 Headlines Swipe File - This indispensable swipe file includes 50 fill-in-the-blanks headlines for creating attention-grabbing headlines that let visitors know they've found what they're looking for.
  • 50 Subheadlines Swipe File - Goes hand-n-hand with your headlines to further show the unique value and benefits of to your visitors.
  • 50 Calls to Action Swipe File - This handy list includes 50 phrases used by many top marketers today that get their visitors to take action. In also contains 25 additional words and ways to create a sense of urgency for your buyers.
  • 15 Persuasive Guarantees Swipe File - No sales page is complete without a solid refund policy. This handy list includes 15 phrases to help persuade even the most reluctant buyer to take action.
  • 50 Transitions Swipe File - This indispensable swipe file includes 50 ideas for keeping your readers attention and encouraging them to keep reading.

Okay! If you answer yes to any of these questions, then this course is for you!

Attract more targeted visitors?
Sell more products?
Increase mailing list opt-ins?
Reduce shopping cart abandonment?

The 15 Day Mastering Conversions Challenge is designed to be a complete A-to-Z guide to improving your web conversions. The challenge is broken into 15 sections or days and each section covers a different topic and each has an assignment at the end of the section.

By the end of this challenge, you’ll be able to identify specific changes to make on each of your website’s various pages. You’ll know the best process for making those changes, as well as how to track your results.

You’ll also learn the best practices for consistently improving your conversions over time. Conversion optimization isn’t something you just do once, but something that should be done on an ongoing basis.

The information in this 15 day Mastering Conversions Challenge could be your key to supercharging your business.

Are you ready?

Mastering Conversions Challenge

Break open winning strategies that work right away!

It is easy to get overwhelmed with all the different strategies and technologies in today's world. There are many ways to do the same thing and even more ways to do it the WRONG way. The 15 Day Mastering Conversions Challenge gets you in the game and on the court with clear and specific objectives each day. Each day you are given a insight and homework that will make the difference in growing your list, increasing engagement, and making more money.

Here is what is inside...

Each day you will get a lesson and an action to take in your business, these are a few of the key strategies and implementations you need in your email marketing campaigns...

Examine Your Audience and Your Core Offer

Understanding your audience and speaking to their core desires is more important than your copy or your design. If you’re not making the right promises, it really doesn’t matter how well you say it or how well the page is laid out. In order for your message to really land and make an impact, it needs to fully match what your audience really wants.

Use Video to Boost Trust and Conversions

Videos can do many (so many!) things for your website. People want to buy from people they know. Seeing your face, talking to them person to person, offers far more impact than reading text on a screen. Videos are also more engaging, which means people stay on your site longer. In this section we cover several aspects on how video can impact conversions...

Master the Art of Creating Urgency

In marketing, it’s a widely accepted truth that if someone doesn’t buy now, chances are they won’t buy at all. While good copy and good marketing can create the desire to buy, urgency is what gets them to buy right now.  In this section we cover several aspects using concepts of scarcity and fear can help prospects to take action and drive up conversions...

Improve Your Lead Forms and Increase Sign-Ups

A lot of people talk about the copy on a lead generation page. Yet, those same people often skip over the form itself. The form can make a big difference. In fact, Expedia increased their profits by $12 million dollars just by making one simple tweak to their lead form.

Optimizing Your Calls to Action

Your call to action is what takes someone from being interested in your offer to actually taking your offer. A small change to your call to action can boost your conversions by as much as 200%. So, how do you optimize your calls to action?

Keep Attention With Strong Transitions

Just catching your audience’s attention isn’t enough. You need to also keep that attention throughout the entire sales process. This applies both on a page-to-page basis as well as on a paragraph-to-paragraph basis. This is where transitions come into play.

Your Headline – Your Page’s Most Important Sentence

The success of your headline will determine the success of the entire page. Your headline’s job is to catch your reader’s attention, get them to stop what they’re doing, and pay attention to what you’re saying. Your reader’s natural inclination is to close the page and move on to the next thing. The headline has to stop them in their tracks.

Web Design Tips for Better Conversions

The visual cortex is directly linked to the emotional brain. In other words, design can have a direct impact on your prospect’s emotions. Great design can help inspire trust, create a sense of rapport, and build the desire to purchase. Poor design can create a sense of unease, of distrust, and can even make your prospect want to leave your page.

Accessibility Makes You Real (and Improves Sales)

Customers want to buy from companies they can trust. Companies with whom they feel they have a connection. Companies that they feel they can reach out to. Companies that are there for them if the customer runs into an issue. That’s why improving your accessibility will also improve your sales.

Boost Conversions by Managing Expectation and Relevance

Managing the expectations of your audience and the relevancy of your pages helps make your entire website one seamless experience. This helps create a sense of comfort and trust in your website and your brand. In turn, that means people will naturally buy more from your website.

Reduce Shopping Cart Abandonment by Improving Your Checkout

According to a 2018 SaleCycle study, about 75% of online shopping carts are abandoned. That’s an enormous volume of sales lost right before people buy. Why does this happen? It’s because the shopping cart is often one of the biggest weak points in a website’s conversion funnel.

Tailoring Your Guarantee and Return Policy

Your guarantee and your return policy are your most powerful weapons against consumer doubt.  Customers might think the price is right, they might like your brand, they might like your product – but, at the end of the day, they just don’t know for sure if the product will work for them. They’re afraid of making a bad decision. 

Add Social Proof to Your Sales Process

Big claims without proof don’t work. In order for someone to buy from you, they have to genuinely believe that you can help them. And the strongest kind of proof is social proof. In this section we go on an even deeper psychological level and look at how people’s behaviors tend to match their peers – so if a lot of people like a product, they’re more inclined to like it as well.

Getting Started with Split Testing

When it comes to increasing conversions, it doesn’t pay to guess. Website owners often make changes based on a hunch or their intuition - on what "feels right." For instance, they might think a blue banner would work better than the green one, and so they make the change. Yet, they have no real way of knowing if the blue one was objectively better than the green.

More Ideas for Better Conversions

Learn advanced conversion optimization strategies and where to go to be on the forefront of what is possible.  Whether it's retrageting, multi-channel tracking, collecting feedback, building responsive websites, there are many conversions strategies to keep track of.  In this section we cover a handful of tips and ideas that didn’t fit in any of other sections.

What Others Have To Say...

See what others have to say... Our team has collectively helped over 1000 businesses get over their marketing and automation hurdles and on the path to success.

Store Owner


I wanted to thank you for the advice you have given me so far. Not only with infusionsoft, but helping me to move our overstock through Amazon has been a complete lifesaver. To think that the amount of money being transferred into my bank account every two weeks, I have no idea where we would be if you hadn't taken the time to explain the benefits of FBA and selling on Amazon in general to me. Being a very young entrepreneur, I have had quite a few people take advantage of me and had consultants who were completely useless. It's so refreshing that from our two conversations already I have been able to actually make money as opposed to just wasting it.

Rachel Avery



I met Rich at the 2015 Traffic and Conversion Summit hosted by Digital Marketer. At the time my entire business was built upon very poor and simplistic email marketing and e-commerce. Rich put me onto Infusionsoft and gave me all of the necessary training to feel like an advanced user in just a few months. Because of regular coaching interaction with Rich and his team, I’ve been able to execute growth and automation plans that I never would have figured out on my own. The result? My business is about 3 times larger than it was in 2015. I highly recommend Rich and the TAG team as a resource to tap into. I love feeling like I have true knowledge, experience and proven plans to continue growing the business.

Chris Thompson

Sales Whisperer


I hate to divulge my secrets because, well, they're secret! But the Small Business Community is my secret weapon when it comes to technology, Infusionsoft strategizing, and just bouncing ideas off of guys like Rich Thurman when it comes to simplifying the complex in this ever-changing, accelerating world of gizmos and gadgets, add-ons and plugins...

Wes Schaeffer Founder

Mastering Conversions Challenge

Trouble getting things done with your email marketing? Get on the court coaching...

Every day for the next 15 days you will be given a new lesson. Each lesson includes rock-solid landing page advice, plus 1 task to complete each day of the challenge to help you improve various features of your landing pages.

At the end of the 15 days you will have...

  • Peace of mind that you are covering all the basics when it comes to increasing conversions for your products and services...
  • 15+ Emails with AWESOME Conversion Tips and Tasks
  • An indispensable swipe file includes 50 fill-in-the-blanks headlines for creating attention-grabbing headlines that let visitors know they've found what they're looking for.
  • The knowledge and ability to drive more conversions for your products and services...

Normally $97

Yours for just $7

My guarantee to you is that you will learn something and you will get closer to achieving your goals.Otherwise, We will refund your money.

If you purchase this 15 day course and are not completely satisfied, simply contact us within 12 months from the date of purchase and we will give you a full refund. No questions asked.

Of course I cannot guarantee you will achieve your goals because I can’t guarantee what you do when we’re not working together, and I can’t guarantee that your goals are achievable or that you have the necessary skills, patience or determination to keep going. For what it’s worth, I’ve never had to honor this guarantee.