Hosted by Small Business Expert Scott Martineau
When it comes to online marketing, nothing is more important than your “Call to Action” or CTA. The call to action tells the viewer what exactly you want them to do. Usually, when it comes to CTAs, less is more. You want your audience to have one or two choices of actions to take for each video, article, or whatever, no more. A Call to Action may be a request to buy, opt-in, and yet some will be share, some will be like, and you may ask people to just comment. There are different ways to do it all without seeming like a used car salesman.
You know that CTAs are important in all your written content, but you may not be so sure how to go about it with your video, or other content, or why it is so important. But, the Call to Action is important in all your communication with your audience. Having said that, each piece of content, including video, will have a different purpose, therefore a different type of Call to Action.
Remember the Buying Cycle – Your Call to Action will depend on the part of the buying cycle that the content or video addresses. Some people will come to an article or video due to wanting to learn more information; in that case, they may want to “subscribe” so that they can learn more.
Use Specific Action Words – Instead of trying to be tricky when it comes to the words that you use for your Call to Action, let them know what they get if they opt-in, like, share or comment. For Example: “To get more videos or articles just like this please subscribe.” Another example: “If you want to enter the contest, answer the challenge question in the video below.”
Avoid Niche Jargon – It’s tempting to use words that are considered jargon within your Call to Action, but it is a mistake. You need to use CTAs that speak to your audience in a clear manner and that make no mistakes about what you expect from them.
Remember the Audience – Everything is always about your audience, and never about you. Everything you say and do needs to be something that shows that you understand their pain and can help them.
Think: One or the Other – When it comes to a good Call to Action, it is imperative that you do not give them too many choices. You want to think in terms of “this or that” to ensure that they follow your CTAs smoothly.
Bumpers Work – A bumper is a picture or video added to the end of each video or content that gives them a Call to Action. The CTA can change depending on your purpose for the content or video. You can create various bumpers to add to the right video or content, depending on the purpose.
Have a Contest – A great way to draw attention to a Call to Action is to host a contest of some kind. A contest can help encourage more shares of a video without even trying while drawing attention to a different CTA such as engagement via commenting.
Send Them to Another Video – A great Call to Action that is not often considered is to send them to another video or content via an annotation or link in the description. Sending your viewers to more of your content and videos is a great way to improve views.
The Call to Action is likely the most important part of your content and videos. Without it, people may not read or watch more, like your content or video, share it with others, or even comment. While it may seem like you are selling and yes, you hate selling, if you do not have a CTA in your content or video you will miss out on the benefits of having content and videos in the first place.
Business market segmentation has some main variables which are used to separate the market. It’s not much different from dealing with personal segmentation, more commonly just referred to as segmentation but focused on consumers. It is a little more difficult to sort out. As you look at this list, you will note that there are similar points with personal (consumer) and business segmentation – with the exception of operational practices and business type.
Knowing these segments is different from knowing how to apply the segmentation to build relationships and increase sales. Once you divide the market into similar groups, you can get started with the education of the market to boost sales and conversions. Here are three things to keep in mind.
Proper segmentation can improve customer acquisition, retention, response rates and more. It will help you evaluate the customer in a new way, including understanding the costs that will be incurred to market to them versus the potential earnings possible.
When you have the market divided, you’ll be able to determine exactly which portion of the market consists of your best and most promising customers. This can help you avoid wasting time with people who will never convert.
When you segment your market you can learn a lot about them, which will enable you to create marketing messages that are more targeted. Even though it’s all the same “market,” there are huge differences within each segment of the market. This makes it imperative to use different methods to send them information that is tailored to their demographic.
When you make segmentation decisions you need to know why you’re grouping them together. Ensure that you have some sort of marketing decision to make based on that segment before you go forward. Determine the cost of resources, including time involved in your decisions. Using business segmentation to help drive marketing decisions will inform your choices, and will allow you to gain a huge competitive advantage over your competition.
Most shoppers are picky these days. In the history of business, it has never been harder to get someone to buy from you, but when you do, it can be easy to get them to buy again, and again. People are turned off by the hard sell and by many of the tactics used by professional sellers. But, the fact is that some of the tactics work. If they did not work, people would not do them. Here are a few tried-and-true practices you can use to turn shoppers into buyers.
Turning picky shoppers into buyers will work on all your customers and future customers. It is important to know your audience and then leave no stone unturned to make those sales effortless.
Sometimes you just need to make some extra cash and make it fast. You already have products and/or services that you market to your audience and there is no time to come up with something new. So, how can you boost sales for quick cash without adding anything new or doing anything time-consuming?
These easy ways to boost sales for quick cash can make a huge difference in your business and your bottom line. You’ll find that you can actually give yourself a raise anytime you want to use any of these methods. One final thought, look at reducing costs as well, check out the ins and outs of drop shipping.