Category Archives for Sales

Tips for Publishing Your First Magazine

Tips for Publishing Your First Magazine

Before you publish your first digital magazine it’s important to understand what’s important about publishing a magazine. You can increase your audience, give more to your current audience, and find a new income stream via either subscriptions of the magazine or advertising revenue. Here are eight tips to get you started.

1. Start with Building a Potential Subscriber’s List – Before you consider producing a digital magazine it’s important that you have people who want the magazine. Start with building a mailing list or two using the categories that you plan to cover in the magazine to attract the subscribers. Try creating one free report for each category that you’ll have inside your magazine to attract the subscribers. This will give you a good idea of whether the categories you’ve chosen are what your audience wants to cover.

2. Understand What Your Audience Wants – If you don’t know who your audience is, it will be very difficult to know whether or not they even want a magazine, much less what they would want it to cover. Be sure to survey your audience, poll your audience and engage them on various topic ideas for your magazine.

3. Make Your Digital Magazine Available in Multiple Locations – Once published, put your digital magazine into several formats so that it is available on the different tools your audience uses to read publications. It should be available to download directly as well as have the ability to read via mobile device and PC.

4. Use Every Feature You Can – Your audience wants to see images, pictures, audio and other high-tech features in your digital magazine. Using a system that allows you to use all these types of features is what makes digital publications even more lucrative than print publications.

5. Use Super High Quality Images and Content – When you create a magazine the art is more important than ever, as is the content. Due to the way a digital magazine looks, your audience is expecting even higher quality work than they are used to seeing from you already. You’ll need to ramp up your work to a new level.

6. Archive Back Issues – For SEO purposes, be sure to archive back issues on your website. You can make them viewable for members and subscribers only, but having them there will enable subscribers to look back to previous issues which most people love to do. Having the titles searchable is always good for SEO.

7. Decide How You’ll Monetize Your Digital Magazine – It’s important to think about how you will earn money on your new digital magazine. There are a couple of ways that you can earn money, such as selling ad space and/or subscriptions to the magazine. If you are interested in spreading brand awareness, look into giving a free magazine and selling ads. If you are simply looking for another money-making opportunity, you can sell subscriptions and ads.

8. Market Your Digital Magazine – No one is going to find your digital magazine, no matter how many different newsstands it appears in online, unless you market it. You’ll need to promote it to your email lists, your website subscribers, via social media and more. You can even ask subscribers to share it.

By following these tips for publishing your first magazine, you’ll be super successful in your new venture. You’ll increase brand awareness, create awesome new content for your audience, and make more money doing it.

Turning on the Customer Faucet

How to Use Lifecycle Marketing to Easily Drive More Customers and Double the Value of Your Existing Customers Today

Hosted by Small Business Expert Scott Martineau

Remember the Call to Action

When it comes to online marketing, nothing is more important than your “Call to Action” or CTA. The call to action tells the viewer what exactly you want them to do. Usually, when it comes to CTAs, less is more. You want your audience to have one or two choices of actions to take for each video, article, or whatever, no more. A Call to Action may be a request to buy, opt-in, and yet some will be share, some will be like, and you may ask people to just comment. There are different ways to do it all without seeming like a used car salesman.

You know that CTAs are important in all your written content, but you may not be so sure how to go about it with your video, or other content, or why it is so important.  But, the Call to Action is important in all your communication with your audience. Having said that, each piece of content, including video, will have a different purpose, therefore a different type of Call to Action.

Remember the Buying Cycle – Your Call to Action will depend on the part of the buying cycle that the content or video addresses. Some people will come to an article or video due to wanting to learn more information; in that case, they may want to “subscribe” so that they can learn more.

Use Specific Action Words – Instead of trying to be tricky when it comes to the words that you use for your Call to Action, let them know what they get if they opt-in, like, share or comment. For Example: “To get more videos or articles just like this please subscribe.” Another example: “If you want to enter the contest, answer the challenge question in the video below.”

Avoid Niche Jargon – It’s tempting to use words that are considered jargon within your Call to Action, but it is a mistake. You need to use CTAs that speak to your audience in a clear manner and that make no mistakes about what you expect from them.

Remember the Audience – Everything is always about your audience, and never about you. Everything you say and do needs to be something that shows that you understand their pain and can help them.

Think: One or the Other – When it comes to a good Call to Action, it is imperative that you do not give them too many choices.  You want to think in terms of “this or that” to ensure that they follow your CTAs smoothly.

Bumpers Work – A bumper is a picture or video added to the end of each video or content that gives them a Call to Action. The CTA can change depending on your purpose for the content or video. You can create various bumpers to add to the right video or content, depending on the purpose.

Have a Contest – A great way to draw attention to a Call to Action is to host a contest of some kind.  A contest can help encourage more shares of a video without even trying while drawing attention to a different CTA such as engagement via commenting.

Send Them to Another Video – A great Call to Action that is not often considered is to send them to another video or content via an annotation or link in the description. Sending your viewers to more of your content and videos is a great way to improve views.

The Call to Action is likely the most important part of your content and videos. Without it, people may not read or watch more, like your content or video, share it with others, or even comment. While it may seem like you are selling and yes, you hate selling, if you do not have a CTA in your content or video you will miss out on the benefits of having content and videos in the first place.

Business Market Segmentation

Business market segmentation has some main variables which are used to separate the market. It’s not much different from dealing with personal segmentation, more commonly just referred to as segmentation but focused on consumers. It is a little more difficult to sort out. As you look at this list, you will note that there are similar points with personal (consumer) and business segmentation – with the exception of operational practices and business type.

  • Location – Which country and the region does the business operate, and how many offices do they have?
  • Business Type – What industry are they in? Do they have a staff? What size are they? What types of products do they sell? What type of technology do they use? Who owns it and what are they like?
  • Operational Practices – Who makes the buying decisions in the company? Are they loyal to a particular brand? How fast do they make their buying decisions?
  • Culture – Some businesses are early adopters of new technologies, and some are slower. How do they make decisions? Do they make decisions with emotions or data? Are they innovators?
  • Goals – What are their overall business goals in terms of growth, marketing and so forth? Do they want people to be loyal to them?

Knowing these segments is different from knowing how to apply the segmentation to build relationships and increase sales. Once you divide the market into similar groups, you can get started with the education of the market to boost sales and conversions.  Here are three things to keep in mind.

Segmentation Improves Business Decisions

Proper segmentation can improve customer acquisition, retention, response rates and more. It will help you evaluate the customer in a new way, including understanding the costs that will be incurred to market to them versus the potential earnings possible.

Segmentation Helps Identify the Best Customers

When you have the market divided, you’ll be able to determine exactly which portion of the market consists of your best and most promising customers. This can help you avoid wasting time with people who will never convert.

Segmentation Can Help Determine the Best Way to Market to Them

When you segment your market you can learn a lot about them, which will enable you to create marketing messages that are more targeted. Even though it’s all the same “market,” there are huge differences within each segment of the market. This makes it imperative to use different methods to send them information that is tailored to their demographic.

When you make segmentation decisions you need to know why you’re grouping them together. Ensure that you have some sort of marketing decision to make based on that segment before you go forward. Determine the cost of resources, including time involved in your decisions. Using business segmentation to help drive marketing decisions will inform your choices, and will allow you to gain a huge competitive advantage over your competition.

 

 

How to Turn Picky Shoppers into Buyers

Most shoppers are picky these days. In the history of business, it has never been harder to get someone to buy from you, but when you do, it can be easy to get them to buy again, and again.  People are turned off by the hard sell and by many of the tactics used by professional sellers. But, the fact is that some of the tactics work. If they did not work, people would not do them. Here are a few tried-and-true practices you can use to turn shoppers into buyers.

 

  • Nurture the Relationship – Get them to sign up for an email list to receive news about your products and or services. This works for bricks-and-mortar businesses and digital businesses alike. People like feeling special and getting special notice of sales and events happening surrounding the products they like.
  • Automate Your Processes – Thankfully, you can put things on autopilot with the right email marketing software like Infusionsoft. These systems allow you to send people information automatically, leading them through the buying cycle with information that they long for.
  • Consider Pop-Ups – Yes, some people hate them, but the truth is they DO work. They increase sales by more than 20% in some cases. You can make beautiful pop-ups using software like ThriveThemes.com, which helps you create converting sales pages and pop-ups.
  • Retarget Website Visitors – A really useful feature of online marketing today is the ability to put a cookie on your web site that any visitors automatically receive on their computer. Then when they go to Facebook or Google, the things they left in their cart, or the things they looked at, are shown to them again.
  • Always Include a CTA – You would be surprised at how many people forget the CTA. This includes actual bricks-and-mortar stores. If a sales person does not ask for the sale, or you do not send them a reminder of what they want, you may not make the sale.
  • Incentivize Your Sales Process – Give your customers incentives to buy. The more they buy, the larger the discount. Let them have an opportunity with each purchase to win their purchase.  Give the 1000th buyer a prize!
  • Encourage Referrals – Ask current customers to recommend and refer their friends and family and earn incentives. You can do it by points, by monetary reward or any number of ways, but make sure they want to refer you and that they are real customers.
  • Add a Live Chat – When you sell high-priced items, it is a good idea to have a live chat open at least part of the day to help people with questions that they have. A live chat can push shoppers over the edge to purchasing.

Turning picky shoppers into buyers will work on all your customers and future customers. It is important to know your audience and then leave no stone unturned to make those sales effortless.

Easy Ways to Boost Sales for Quick Cash!

Sometimes you just need to make some extra cash and make it fast. You already have products and/or services that you market to your audience and there is no time to come up with something new. So, how can you boost sales for quick cash without adding anything new or doing anything time-consuming?

  • Add Complementary Services: Figure out how you can make the item even more desirable to the audience by adding a complementary service or product to the original offering. For example, if you have a services business, up the ante by adding a little extra work to the service.
  • Extend Your Demographic: While normally you want to niche down your offerings to a very specific crowd if you can offer the same items to another audience without many changes, do it now.
  • Enter a Joint Venture: Getting access to other people’s email lists and audience, is the main reason for entering into a joint venture. Get with some other people who offer complementary products or services to yours and host a webinar together.
  • Have a Limited Time Bundle Sale: Mix and match your products or services in a brand new way for a limited time. Make it something that your audience will really want and that they really need, and you’ll have a winning combination.
  • Incentivize Your Affiliates: If you have affiliates or sales partners, give them a big incentive to start selling more. A prize for selling a certain amount, or for selling the most, will encourage them to promote you even more.
  • Offer Extras to Your Existing Clients: If you have a client list, reach out to them with a special sale for only existing clients. Ask them to double their order for 1/2 off of the second order, or some other discount you can afford to offer.
  • Accept New Payment Methods: If you’re currently only offering limited payment methods, find out from your audience with a survey what other options they’d like. Sometimes just giving them a new way to pay makes all the difference.
  • Offer Payment Plans: If you have a high priced item, offer a limited time payment plan, or sign up for PayPal credit so that your customers can get what they want today without having the full amount of money.

These easy ways to boost sales for quick cash can make a huge difference in your business and your bottom line. You’ll find that you can actually give yourself a raise anytime you want to use any of these methods.  One final thought, look at reducing costs as well, check out the ins and outs of drop shipping.

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