One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your online marketing goals are. Do you want to increase sales conversions, get more traffic, improve your reputation or expand your brand? It is very important to understand that for a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific. These are called SMART goals.
First create a general list of goals, and then get more specific. A potential list of goals is below; yours will be different and based on your products, services and possibilities.
The next step is to make your goals SMART. These points will help steer you in the right direction.
Making SMART goals part of your repertoire will increase your success exponentially. The reason is that you will have an actual final goal as something you're shooting for in order to succeed, instead of not having a clue where you are going. Plus, you'll be able to study the results to see if it worked. If it did not work, you'll be able to find ways to adjust for the future.
Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to the lack of emails and so many other emails. These nine tips will help you avoid all these situations.
Creating subscriber-friendly content is simple if you have done the work to understand who your audience is, and what they want. You can even use your autoresponder software to engage your members and ask them what they want. The more you can deliver what they want, the more successful you’ll be.
SMS marketing is a very flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who hasn’t experimented with SMS marketing, you’re missing out. One great way to use SMS is to launch a new product.
Just like with email marketing, customers opt in to receive your text messages. As you build your list, you will send the customer or potential customer messages to announce new products, send them to a new website, and more. It’s not unlike email marketing but the messages need to be shorter, more direct, always have a call to action, and offer a simple way to opt out in each message. Once you get through those issues, your message is as good as in the customer’s hands.
SMS marketing has a big chance of creating a viral campaign if you send interesting messages that trigger your audience to want to purchase from you right now. This method of marketing works very well with limited time offers because of the sense of urgency that you can elicit with the message if worded correct with a good call to action.
Native advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising.
The fact is that all forms of advertising have problems to overcome. People are prone to dislike all advertising, even when it ends up helping them. After all, how would anyone find out about products that help them without advertising? Your job is to provide excellent materials so that your audience can find the solutions it needs.
In order to overcome the stigma of advertising of all kinds, it’s important for small business owners to not be tricky with headlines, to be straightforward about what’s going to be in the content, and to provide informative content that is helpful to your audience. If you seek to always under promise and over deliver, your readers will never be disappointed when clicking through your native advertising to find what you have to tell them about.
When you are choosing different marketing strategies to implement when marketing your business, it’s important to understand the choices you have and how they differ. You essentially have three choices when it comes to marketing, namely “owned,” “paid” and “earned” media. You’ll more than likely use a combination of all strategies for the very best results.
This consists of your own website, blog posts, social media accounts, and articles you write and own.
Owned media is very important for business owners because it is something that you can control and use the easiest. Your content on your website needs to be top-notch, taking into consideration search engine optimization. Your content on your blog needs to be updated often with relevant content directed toward your audience. Engage often on your social media accounts.
This consists of promoted posts, PPC campaigns and anything that you pay for play.
One good use of paid media is to engage in a remarketing campaign. For instance, if someone has come to your website to view a page and then leave, you can use remarketing (also known as retargeting) to bring the viewer back to your website.
Sponsored articles, advertisements, email marketing, paid search, promoted video are all examples of paid media. This is another important element for most marketers and it’s important for you to use these opportunities. Start small with using promoted posts on Facebook.
This consists of information about your business that is owned by a third party and not controlled by you.
Whether you want earned media or not, you’re going to have it. It can be both good and bad, and it’s still earned media if a third party put it out there without your permission and without payment from you. You can have some measure of control over earned media by providing the best customer service you can, having top-notch products and services, and keeping your ear to the ground to make the most of any positive third party earned media.
Sometimes there can be cross-overs with owned and paid media, as well as owned and earned media. For example, if you own a blog post and you pay to promote it. Or if you created a video that happened to go viral that is both owned and earned -because once it goes viral you essentially lose control of it and what is said about it. Take advantage of those opportunities when you can.
All business owners should use a combination of all three forms of media in their marketing efforts for the very best results. With today’s crowded marketplace, the old ways of just relying on search engine optimization and your own social media promotions are over. You need to find a way to stand out from the crowd to become a force to be reckoned with.
You probably already know about native advertising, just did not know what it was called or how to get started, or why you should do it. There are three different types of native advertising, some of which you’ll be familiar with.
All of these ways to use native advertising are activities that all small business owners should consider doing. Without native advertising your information may not be seen as quickly. SEO (search engine optimization) works very well, but if you have a time-limited event and you really want to get a lot of visitors to sign up for your event, you’re going to do a lot better to pay for promotion strategically.
Using a combination of native advertising along with sound SEO practices, you can take your small business to a brand-new level that you won’t see without using native advertising practices.
Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers – as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s sponsored useful content that does not read as an advertisement but as useful content in and of itself that the audience will likely enjoy.
There are some experts who do not believe that sponsored posts are really native advertising. They consider them regular advertising. Copyblogger’s Demian Farnworth is one expert who defines native advertising as:
“… [P]aid content that matches a publication’s editorial standards while meeting the audience’s expectations.”
But Wikipedia defines native advertising as any advertising that appears within the context of the publisher’s website based on content that is sponsored by the publisher or promoted by the creator. In other words, the content is paid for in some way. In some cases “paid for” means that a brand might donate the product that is being featured in order to promote brand awareness instead of money exchanging hands.
Many of CNN’s stories, especially when it has to do with a new product, a movie, or a star, is likely a form of native advertising done really, really well. Even if no money changes hands... if a brand is mentioned, it’s all about brand awareness, and you can be sure that the brand solicited the story in some way.
This is a parody site that makes its money off ads and uses a lot of native advertising to do it. With The Onion, it can be really hard to know which articles are really advertisements in some way. But, there are all kinds of native advertising going on within The Onion including paid posts, sponsored posts, and donated product placement.
They use native ads by having companies sponsor different stories that may or may not be about the brand. They also have content written by brands and promoted by brands. It’s a really good example of a website that uses many different forms of advertising very well. A good example is a post published by and promoted by ExxonMobile entitled “What Kind Of Engineer Should You Be?” This is very informative content for the reader, plus a line of tweets mentioning ExxonMobile to the right.
This website gets most of its ad revenue from native advertising as most of the posts are created by and promoted by other publishers. Cracked works with brands to create sponsored content, unlike Buzzfeed which allows brands to create the content themselves. They prefer to create the content themselves in order to maintain their specific standards to create off the charts, funny, irreverent and awesome content.
Native advertising is an important way for brands to get their message out to the world, create brand awareness, and get more visitors to their own websites.
Businesses – from insurance companies to cleaning companies and many in between – use native advertising to make more sales and increase brand awareness. Whether you are a large or small business, you can participate in native advertising too. And you should, because it works very well to get the word out about your business. Here are examples of business who use native advertising, and how they do it.
As you can see, the number and type of native ads that brands are using are many. This means that there is a place for your business to also use native advertising. The barriers to entry are really low when it comes to pushing out sponsored posts on Twitter and Facebook, and to use a system like Outbrain.com.
There are three types of exposure available to marketers, namely “owned,” “paid” and “earned.” They are all important to the success of your business, but none is more important than earned media. Earned media is the best exposure you can hope for, and while you do not pay for it, and you cannot control it, you do earn it through your actions. Earned media is a far more trusted form of promotion than any other type of promotion because it is seen as truth.
As you can see, earned media can easily become confused with owned and paid media. But, if you can get it clear in your mind that earned media is information about your business that is created and distributed by third parties, then it’ll be easier to understand. The only exception is the case of information that goes viral.
Knowing this, you can somewhat direct the earned media that happens. You can direct it by providing excellent content that has a chance of going viral. Plus, always offer top-notch products and services that your customers will voluntarily want to talk about you to their friends in multiple formats. Remember - whether the discussion about you is negative or positive, it’s still earned media.
You therefore need to seek to control the story by sending out newsworthy press releases to the right contacts that will take ownership of your story and disseminate it to their audience. Provide excellent customer service, terrific products, second-to-none services and you can have some measure of control over the earned media that is out there about you.
There are many different trends and stats available for digital magazine publishers. It’s important to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your audience. It’s clear that things are changing in the publishing world due to the easy entry into publishing through the advent of digital magazines and the different platforms to publish them.
Digital magazines are becoming more popular for formerly print magazines. Plus, the barriers to entry are so low that anyone can create and publish a digital magazine for any topic and niche that they desire. What’s clear is that there will be more to choose from for the audience, which means you’ll need to market harder than ever.