Category Archives for Content Marketing

Eight Reasons Press Releases Still Works

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ress releases are highly underrated these days. Whether you have a digital business or a bricks and mortar business, you should still be sending out press releases for each newsworthy event that your business participates in. New products, new services, events, and anything that your business does or accomplishes that is important to the industry should include a press release. Here are eight reasons why.

Provides Links to Your Website

Even though there is controversy about whether or not press releases are good for SEO due to Google's algorithm change that doesn't count them anymore, the truth is they are still good for SEO in terms of providing links to your site that people will click on.

A Permanent Record of Events

They are great for keeping a permanent record of events in your business. If you file them away, you can use them later to document the progress of your business.

Unfiltered Information

A press release, due to how it's written (with guidelines and the specific newsworthy story), has truly unfiltered information without the fluff. Therefore, if your release is picked up, it will mean something to the readers.

Attracts New Audiences

Blogging and social media posts are great ways to get people to visit your website, but a press release can attract entirely new people within your audience to come to your website.

Improves Your Brand Image

Real businesses send out press releases. If you want your business to be taken seriously, you should be sending them out when you release a new product, plan an event, or do something that is newsworthy in your industry.

Potential to Go Viral

Any well-written press release that you've sent out that has something to do with current events will have an opportunity to become viral. Once something like that goes viral, you'd better be prepared for the onslaught of visitors.

Great Additional Content on Your Website

When your press release is picked up by major press, link to that website with the press release on it. This is a great way to get information "as seen on" to impress your website visitors. This gives you additional content to talk about when you post your press releases.

Gives You Proper Bragging Rights

When your press release is picked up by a major news source, it's great to be able to put their logos on your website due to the fact that you've been seen in their publications.

If you don't think press releases work, then you need to give them a try. The next time you have a newsworthy event, experiment with sending out a press release. It's important that you follow advice and get some professional help with sending them out, though. Also, don't just send them in a way that they go everyplace; find out whom to send them to in advance and send them directly to the right people.

9 Tips on How to Save Money on Content

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very business today needs online content to help market and promote the business. The best way to do this is to ensure that you have a plan for your content based on the products and services that you offer. Once you set up an editorial calendar it will help you come up with content on a regular basis. There are several ways that you can save money on content.

Hire a Writer

That might sound like you're spending and not saving, but a good content writer can be a life saver. If it takes you an hour to write one blog post, and you could earn more doing other work during that hour, it only makes sense to let a writer do it for you.

Buy and Use PLR

Private label rights articles are very useful to use and very inexpensive. If you choose well, you can use PLR for a lot of your content. When you use PLR it's important to update it and change it around to make it your own first, but that will take minutes to do.

Write It Yourself

If you think you can't write, you're wrong. If you know a topic well, you can write about it. Just write how you talk, and act like you're just telling someone who would be interested the information. In fact, using voice to text on your computer might help you.

Repurpose What You Have

Every piece of content you create can be used again; you will just need to change it up a little bit to use it in other places. You can use a blog post in a newsletter, compile them together into a book and more.

Refresh and Update What You Have

This is a little different than repurposing in that you will take older content that has what is now wrong advice, due to changing technology and so forth. Updating it will make it new again.

Curate Content

In addition to your own content it's important to tell your audience about other people's content by curating content. The way that works is that you find excellent content that would be of interest to your audience, write a short blurb about it, add in your thoughts and link to the content.

Make the Most of the Content You Have

When you already have content, you can make the most of it. Turn a blog post into a video. Turn a data-centric blog post into an infographic, turn several newsletters into an eBook - if you keep a plan in place it will see as if the content you have multiplies.

Mix It Up

As mentioned, creating different types and forms of content is really a great way to expand how much content you have. A newsletter becomes an eBook; a blog post becomes a video and so forth. Use many types of content to keep your audience's interest.

Promote Your Content

Promote each and every piece of content that you spend time creating. If you aren't willing to promote it, then it's probably not that good.

Creating content is one of the best ways to market your business inexpensively. Saving money on the content that you create is essential because you need so much to stay in the game today. But, it doesn't have to break the bank to be effective.

Tracking Your Niche Marketing Success

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here is a lot more to tracking your niche marketing success than tracking your net income. In fact, it’s imperative if your want to improve your income that you track metrics outside of income. It’s the one way that you have to improve your marketing efforts exponentially. If you know where you are, you can figure out ways to get where you want to go.

Set up a system that enables you to track various metrics. It will work better if you have a good schedule. Calendar it in, because if you don’t schedule in the paperwork it won’t get done. If this seems hard, consider whether or not it’s so much easier to just keep shooting in the dark, wasting time, and waiting for money to come into your PayPal account randomly, or if you want to build a real business that endures over time.

If you want to build a real business, you need to track metrics, and then adjust according to the results. Your best bet is to use a spreadsheet of some kind to input results that you track on a weekly basis, so that you can spot trends in what’s working or not working over time. It will help you do better in all your niche marketing. You’ll be able to do more of what’s working, less of what’s not, and troubleshoot and find solutions to issues.

Traffic Acquisition

Knowing when and from where you are getting traffic to all of your online real estate, and even direct contact such as phone calls, is an important part of tracking your niche marketing success. How many new people are you getting each week, how many are returning and why?

Email List Sign-Ups

You should look at why people sign up for your various email lists so that you can do more of what works to get more sign-ups. How many new sign-ups are you getting each week from each possible place?

Email List Engagement

While getting email lists sign-ups is important, what’s more important is whether or not those who sign up actually engage with you, answer your CTAs and buy from you.

Social Media Connections

How many new social media connections are you acquiring each week from each place where you are active? If you’re not going to track one place, and stay active on it, don’t bother to set up the account.

Social Media Engagement

You can have a million followers on social media but if there is no engagement, what worth is it? Interacting with your social media followers is an important part of making social media work. What percentage of your followers and connections are engaging?

Article/Guest Blog Post Submissions

Track where you put guest blog posts and guest articles, as well as the response you get from them. It’s the only way that you can determine if your efforts are working.

Blog Traffic

How is your blog traffic? Is it going up each week? What type of blog posts seem to work best to bring in traffic?

Blog Engagement

What percentage of your blog traffic comments on your blog posts or answers the call to action that you included?

Webinars and Teleseminars

If you choose to have webinars or teleseminars, it’s imperative that you track many elements such as where your audience came from, whether they attend after signing up, and if they answer your CTA.

Keyword Results

Which keywords are drawing the most traffic that converts to a sale or an action on the part of the visitor?

CTA Conversion Rate

Every piece of content that you send out, whether it’s on social media, a blog post, a guest article or an email, you need to have a call to action of some kind. It doesn’t always need to be “buy me” but whatever it is, you should track it.

Tracking all these metrics will help you increase your niche marketing success in a big way. The information that you collect can be used to improve each effort. It might even be used to discontinue something you’re doing that’s not working. Use systems like Google Analytics, and the metrics that social media networks and email autoresponders offer within their system, to track your metrics.

Eight Tips for a Successful Webinar

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ebinars provide a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. There is also a wide range of technology that you can use to run your webinars. Having a successful webinar is dependent on just a few things.

Determine Your Goals for the Webinar

Do you want to build your list, teach something new, promote a product or something else entirely? Write down what your goal is for your webinar in one sentence. It's best to have one main goal for each webinar.

Define Your Audience and Topic

Next you need to define your audience. Who are they? What are their desires, fears and needs? Once you understand that, you'll have an easier time choosing a topic or creating a product on which to base your webinar.

Choose the Technology You Like

It's imperative that you test out different forms of technology to find out which will work best for you. Everyone needs and wants different systems and features for their webinar software. Some people may want technology that allows for screen sharing, or offers people the ability to phone in.

Set Deadlines

Once you know the goals, audience, topic and the technology you want to use, set a date for your webinar. Using that date, work your way backwards, creating tasks to do in your calendar that must be done. Note what has to be done and who is going to do it. Outsource the things that you know someone else will do as soon as possible.

Plan Ahead

Using the deadlines, make your plans ahead of time so that you can work through each thing that needs to be done before the webinar date. This planning will be useful to help you pull off the webinar without too much added stress. If everything is broken up into little pieces ahead of time, it'll be simple.

Form Joint Ventures

One of the reasons that you want to do webinars is to help build your email list, and the best way to do that is to share resources with other people. Joint ventures are short-term partnerships that end after one specific project. Join up with people who have good email lists who market to your audience.

Give Them a Taste

Having a sneak peak shorty webinar is a great way to whet the appetite of your audience. For example, if you're having twenty speakers at your week-long webinar, throw out a quick 15-minute webinar in advance of the big webinar to help the visitors get used to the technology.

Hire Expert Help

There are virtual assistants who specialize in helping host webinars. They can do everything from finding your guests, to acting as moderator during the actual event. It can be a great way to break into webinars to have someone who handles all aspects of it other than doing your presentation or interviewing guests.

Following these tips will help you have a successful webinar the first time, and every time thereafter. Webinars can take your business to the next level. People love in-person events, and a webinar is about as close as you can get to having an in-person event without actually having one. It's the best of all words.

Is SMS Marketing Right for Your Audience?

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hen embarking on any kind of marketing, the first thing you need to determine is if that method of marketing is right for your audience. If it is right, then you’ll need to determine how to get started testing your assumptions to ensure that your marketing campaign will work. SMS marketing is used by a variety of different types of businesses and in many industries successfully.

Many business use SMS marketing very successfully, including:

  • Retailers
  • Restaurants
  • Salons
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    Grocery Stores
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    Bars
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    Bakeries
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    Bowling Alleys
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    Coffee Shops
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    Juice Bars
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    Wine Bars
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    Food Trucks

These types of businesses have been using SMS marketing with a lot of good results; they collect a customer's information at the door or at checkout, and then remarket to them after the fact. But this requires that the customer is already a customer more than other forms of marketing. You can incorporate QR codes and discount codes to get your customer to come back to your place and spend more money by using this form of marketing.

Many non-business entities also use SMS marketing successfully:

  • Politicians
  • Churches
  • Youth Groups
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    Fundraising Groups
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    Non-Profits

These types of entities don’t always have a typical store front, but SMS marketing works very well for them too. The target either signed up at the store or online to receive the information via text message, and it works. Charities use SMS especially well because they’ve embraced the idea that the user is just waiting for the message, and for the ability to act upon a call to action.

SMS marketing can also be used creatively during events such as conferences, either online or offline. If everyone at the event gives their mobile numbers, then messages can be sent and shared via SMS at different points during the event to get attendees or those who signed up but aren’t attending to act on calls to action.

But, while all these businesses use SMS successfully, how do you know if your business will succeed with SMS? One way to find out is to poll your audience. If you have customers already who are on your email lists, or who purchase from you, ask for the additional information of a mobile number and permission to send SMS messages. Then using that information, conduct simple tests to see what kind of results you get from the effort.

Remember marketing is about testing a hypothesis. If you believe that SMS marketing may work for your audience, research your audience, send polls and ask them if they’d like to get your information via SMS. Then you can know for sure. But, if you have any type of business as mentioned above, SMS has been proved to work for them already. You just need to get people to sign up, and follow through with a marketing plan.

What Your USP Really Means to You and Your Customers

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rafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials to market the products.

The USP Helps Small Businesses Differentiate

If you have a small business, you won’t be able to compete on the things larger businesses often compete on, such as price. Instead, you’ll need to focus on one thing that you stand for that is different from your competition so that you can take some of the market from the big guys. You can do it if you focus on sub-audiences rather than the larger audience.

The USP Helps a Small Business Narrow Their Niche

For instance if you provide content to small business owners, narrow down what type of content you provide and to which small business owners. “Small Business Owners” is too large of an audience. Instead, perhaps you want to write content for life coaches who focus on helping 40-plus-year-old people get new jobs?

The USP Helps Small Businesses Focus

That’s your audience, so your value proposition needs to be discovered next. Understanding that will also help you market to your customers in a way that separates you from the competition. Perhaps your competition focuses on inexpensive or even cheap content. You will focus instead of writing well-researched content delivered on time, every time. In this way you are not competing on price; you’re competing on quality.

What Your USP Means for You With a well thought out USP, you can decide exactly what you want and plan how you’re going to get it. It can assist with seeking appropriate feedback, and gives you a direction for taking action to reach your goals. A good USP can even help you work on changing your approach until you succeed because you know what makes you stand out.

What Your USP Means for Your Customer

A well thought out USP helps your customers understand what value you bring to the table and how you’re different from the competition. It tells your customer why they should buy from you instead of someone else. It provides a promise to them from you about your products or services that differentiates you from the others.

Creating a USP is going to put you at a competitive advantage because it will help direct your actions today and tomorrow, as well as succinctly inform your customers about important information that will help them make a choice to purchase your goods or services.

Real-Time Content Marketing Tips

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ost of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.

  • Monitor Industry News - Keep abreast of everything happening in your industry in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day; you can use that information to connect to your audience by (for example) creating a meme or info-graphic and sending it out with a specific hashtag to attract those who are reading that news event.  A great service for creating info-graphics is Design Pickle.
  • Monitor Social Media - On any given day there are hundreds if not thousands of comments, questions and stories that appear on social media that you could use to craft content that is sensitive to real-time events. Even if a comment is negative, you can turn it around and make it funny or use the comment as a way to show the facts of your business and industry to the world.
  • Build a Community - One of the fastest ways to build content that incorporates real-time marketing is to build a community of insiders. You can do this easily on Facebook with Facebook groups, or you can start a message board on your own website for your inner circle. If you are listening, your inner circle will let you know what they need and want in terms of new content.
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    Don't Forget Your Audience - Don't get lost in all the information online and forget who your audience is. When you produce any content, including real-time answers to questions, comments, and information gathered, don't forget who your audience is. Have them in mind when you develop the real-time content.
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    Unleash Your Inner Editor - Real-time content cannot take the time to go through your normal editing process. You'll therefore want to put a team on real-time content creation that you trust to understand the essence of your company and your audience so that they really can respond in real-time.
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    Create Compelling Content - Real-time content isn't the time to send out a stale and boring word salad. Instead, this is the time you want to take more effort to creating funny, entertaining, interesting content that speaks to what is happening right now that also keeps your company values and audience in mind.
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    Less Is More - When it comes to real-time content, keeping it short, sweet and simple is often better. Creating a meme, infographic, or other easy to digest information may get more traction than a long word-centric document, especially when you want results fast as possible.
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    Create Real Authentic Content - You want to create good content with the information that you can acquire on social media and by listening in on forums and other areas that your audience hangs out. More is not always better, but good content with an eye toward current events will garner more interest when it's based on real stories and real information.

The important thing to remember when crafting content based on real-time information is to let go of the control reins a little so that the content can get out faster. Then be sure to monitor the real-time activity based on the content you push out. Try different forms of content to see what works best for your audience.

8 Hack to Create Passive Income

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here are many ways to create passive income online today – more ways than this one article can give you. Perhaps you will get your creative juices flowing by looking at these ideas for making passive income online.

YouTube Channel

Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continue to do things the way they now do it.

The best way to proceed is to come up with a good idea that your audience will enjoy and try to put up as many videos as you can each week, no less than one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is Mother Goose Club which earns millions a year.

Link - https://www.youtube.com/user/MotherGooseClub

Busy Niche Website / Blog

A busy website or blog is a great way to earn passive income. At first you will have to work extra hard getting up the right content, and finding the right products to promote. You will not be able to join an ad network other than AdSense until you are more popular, but it will not take long if you work at it daily.

A good example of a blog that earns good money is RealitySteve.com. You do not have to create something about celebrities to earn a lot of money, though.

Kindle EBooks

You can write and publish Kindle eBooks for passive income. It is easy and free to publish on Kindle. You can write the books yourself, or you can truly make it passive by outsourcing it to someone else to do. A man by the name of Ty Cohen makes millions via Kindle publishing. There are more, so that means it is possible

Develop an App

Take a clue from Ty Cohen and create apps too. You do not need to know even one bit of code, because you can find a freelancer on a site like Upwork.com to do it for you. Then you will promote the app to your audience. The app will earn money for a long time if you create the right kind.

Create an ECourse

With all the simple software that is available now, you can take your idea and create a course in no time. Try using a system like LearnDash.com to promote and sell your course. Look up LMS or "sell your eCourse online for money" and you will find plenty of ways to do it.

Develop Information Products

You can write or use digital video to create information products to promote to your audience. In fact you can put them on ClickBank.com, JVZoo.com, and other affiliate networks to allow others to sell the product too for a percentage. This is the fastest way to start making passive income, because technically you only need sales pages and not full-fledged websites to promote.

Membership Website

If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are Writer Help Wanted, and the membership community Living Plant Based. Any idea that you have can work as a membership community.

Links:
Writer Help Wanted - http://www.writerhelpwanted.com/
Living Plant Based - http://www.livingplantbased.com/

Become a Niche Affiliate Marketer

There are many products already created that you can start to promote now. You can go to ClickBank.com, JVZoo.com and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income in no time.

While the beginning of creating passive income is anything but "passive," the point is that once you start creating and marketing these products you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you will be able to sell your products to as many people as you desire.

Top Tips for Building a Powerful and Profitable SMS Marketing Campaign

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MS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices.

Target the Right Audience

You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want to receive messages in other ways that they can.

Follow the Law

Just like there are anti-spam laws for email messaging, there are laws regarding SMS messages. You must have an easy way for consumers to opt out of receiving messages and the system must work to remove them immediately when they ask.

Use a Service

The easiest way to follow the law and to run a profitable SMS marketing campaign is to use the right services and software which help you automate the system, follow the laws, set up all your marketing messages in advance of the campaign, and send messages on the fly when you feel like it.

Create Thought-Out Messaging

Don’t just throw anything together when it comes to SMS marketing messages. Ensure that your message has a reason for being, and that it leads to some sort of action or conclusion by your recipient.

Host a Competition

People love competition and SMS is a great way to host one using polls, voting, and surveys to complete the competition and allow participants to win something of value.

Announce Last-Minute Sales

SMS messaging is a perfect way to announce last-minute or time-limited sales. Sending out a text message that gives the recipient a code with three hours to respond is going to get a lot more buyers than you can imagine if you’ve done the work to build a responsive, targeted list of customers.

Be Viral

SMS messages need not be boring. They can even become viral if you take the time to think about what message you want to send. You can include links to images, videos, and more right to your customer at any time of the day or night that they can then forward to their friends.

Use for Product Verification

Need a way to get people to join your SMS list? Ask for phone numbers to verify the product and to provide free training for your product or service. Most people who have already bought from you will have no issue entering their number for verification.

Create Awareness

Using SMS campaigns to create awareness of new products and services is a great way to circumvent the unopened emails. For example, if you’ve collected email addresses and SMS information, try sending the information via SMS to the people who did not open the email. You’ll probably get a higher open rate and the awareness will be spread.

Offer Coupons, Deals and Specials

Everyone loves a special deal and your SMS list members are no exception. In fact, if you send out a coupon or deal at the right time, you’ll be surprised at how many people will take advantage. The key is to understand your customer enough that you know which deals to offer at which time.

Engage Customers

Don’t forget that SMS marketing is much like any other social media marketing - it’s social. Therefore it’s important to engage with your members strategically so that they will help spread your message and answer your calls to action.

JV with Others

An SMS marketing campaign isn’t really that different from an email marketing campaign. You must build your list, send focused messages, engage them, and provide value to the people who trust you enough to give their information. If you do that, your SMS marketing campaigns will be successful.

SMS marketing is a powerful marketing method that many small businesses should be involved in. If you’re not using SMS marketing yet, why not?

Promoting Your Course

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nce you have created a course and set it up on a delivery platform, you need to start promoting your course. If you don’t promote your course, then no one will purchase it and you won’t earn money. Promotion is when the real work of the entire course happens. There are multiple ways to promote your course.

  • SEO - Search engine optimization is very important to ensure that people find out about your course. There is on-page and off-page SEO to consider. In short, SEO when done right can enhance the ability of your audience to find your sales pages, blogs, and course.
  • Social Media - Use social media to promote your courses. Hint about them and give a sneak peek into them. Pull out quotes from your course to promote with memes on social media, using images that relate to your course.
  • Blogging - Write a series of blog posts about the problems that can be solved by taking the course. If you educate the audience on their pain points and then give them the solution to solve it, the course, they will sign up
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    Interviews - Conduct interviews with people who have radio or podcasts. During the interview, mention your eCourse, offering a special coupon code for listeners.
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    Testimonials - Give your course to a few good people in order to collect testimonials for the course so that you can put them on your sales page. People like proof that your program works, and this is the best way to gather that proof.
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    EBook - You can actually turn the course idea into an eBook which you can use to promote the course. Make an eBook that discusses the pain points and potential solutions to the problems, including your eCourse.
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    Webinars - Have a webinar to talk about the pain points and problems of the audience the course is for. Then give them a special offer they can't refuse if they sign up right now for the full eCourse.
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    Sales Page - A really awesome sales page can help you promote your eCourse. You want a page that is totally focused on your audience, their pain points, and how the course will solve their problems.
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    Affiliate Marketing - You can use many affiliate networks in addition to your sales page to promote your course. It depends on how you set up the course but you can use aMember.com, ClickBank.com, and other affiliate software to help promote your course. When you have other people helping, you'll sell a lot more courses.
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    Giveaways - You can give away small reports, small segments of the course, and other information to get people to sign up for an email list where you can promote the course in more detail.

It's important to do a combination of every one of these ways to promote your eCourse if you want to earn you a lot of money from it. A course can earn hundreds and even thousands of dollars if you do what it takes to get the word out to the audience.

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