When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn’t. You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one to offer it.
The following mistakes can lead to problems with getting more business.
Don't try to be someone different online than you are offline. Don't try to recreate your brand for every social media network. Keep the same brand image, slightly changed up for each network's platform and features, but keeping the same colors, values, and ideals as you have on your website. You want your customers to know who you are, no matter where they connect with you.
You don't want to copy your competitors, but watching them will help you stay one step ahead of them. It might even alert you to some cosmic change in the marketplace if you are paying attention. Be aware of what type of products and/or services your competition provides and be ready to do them one better.
It's imperative that for each type of marketing you do, you have a goal in mind. Whether it's content marketing, pay-per-click marketing, or social media marketing, having a goal to reach will help you know whether or not you've accomplished your mission. Plus it will help you know how to move forward.
Not only should you have a domain name, but you should also have an email @yourdomainname if you want to be taken seriously as a business owner. You can easily set up your own email address with your webhost provider, sometimes at no additional charge.
It's no longer enough to simply put up 500-word blog posts and expect to get a loyal following. Today you need longer blog posts, video, podcasts, infographics, memes and more to ensure that you are reaching all parts of your audience. Everyone learns differently, and it's your job to educate them in the way they learn best.
It's surprising how many business owners there are who don't realize the importance of building an email list for successful online marketing. But it's true; some people don't build an email list, and they should.
You can't just slap anything up and expect it to be successful when it comes to content marketing. You need original, unique content that speaks directly to your audience. In addition, you need curated content from other experts which you comment on.
It's tempting to discuss all the features of your product or service instead of the benefits. All marketing messages, even on your "about us" page, need to be focused on your client and how your products or services benefit them. That can be difficult to wrap your brain around sometimes, but it is imperative in order to get more conversions.
Don't make these mistakes with your online marketing. If you really want to be successful at online marketing, learn from those who have gone before you, and do not try to reinvent the wheel.
Press releases are highly underrated these days. Whether you have a digital business or a bricks and mortar business, you should still be sending out press releases for each newsworthy event that your business participates in. New products, new services, events, and anything that your business does or accomplishes that is important to the industry should include a press release. Here are eight reasons why.
Even though there is controversy about whether or not press releases are good for SEO due to Google's algorithm change that doesn't count them anymore, the truth is they are still good for SEO in terms of providing links to your site that people will click on.
They are great for keeping a permanent record of events in your business. If you file them away, you can use them later to document the progress of your business.
A press release, due to how it's written (with guidelines and the specific newsworthy story), has truly unfiltered information without the fluff. Therefore, if your release is picked up, it will mean something to the readers.
Blogging and social media posts are great ways to get people to visit your website, but a press release can attract entirely new people within your audience to come to your website.
Real businesses send out press releases. If you want your business to be taken seriously, you should be sending them out when you release a new product, plan an event, or do something that is newsworthy in your industry.
Any well-written press release that you've sent out that has something to do with current events will have an opportunity to become viral. Once something like that goes viral, you'd better be prepared for the onslaught of visitors.
When your press release is picked up by major press, link to that website with the press release on it. This is a great way to get information "as seen on" to impress your website visitors. This gives you additional content to talk about when you post your press releases.
When your press release is picked up by a major news source, it's great to be able to put their logos on your website due to the fact that you've been seen in their publications.
If you don't think press releases work, then you need to give them a try. The next time you have a newsworthy event, experiment with sending out a press release. It's important that you follow advice and get some professional help with sending them out, though. Also, don't just send them in a way that they go everyplace; find out whom to send them to in advance and send them directly to the right people.
Every business today needs online content to help market and promote the business. The best way to do this is to ensure that you have a plan for your content based on the products and services that you offer. Once you set up an editorial calendar it will help you come up with content on a regular basis. There are several ways that you can save money on content.
That might sound like you're spending and not saving, but a good content writer can be a life saver. If it takes you an hour to write one blog post, and you could earn more doing other work during that hour, it only makes sense to let a writer do it for you.
Private label rights articles are very useful to use and very inexpensive. If you choose well, you can use PLR for a lot of your content. When you use PLR it's important to update it and change it around to make it your own first, but that will take minutes to do.
If you think you can't write, you're wrong. If you know a topic well, you can write about it. Just write how you talk, and act like you're just telling someone who would be interested the information. In fact, using voice to text on your computer might help you.
Every piece of content you create can be used again; you will just need to change it up a little bit to use it in other places. You can use a blog post in a newsletter, compile them together into a book and more.
This is a little different than repurposing in that you will take older content that has what is now wrong advice, due to changing technology and so forth. Updating it will make it new again.
In addition to your own content it's important to tell your audience about other people's content by curating content. The way that works is that you find excellent content that would be of interest to your audience, write a short blurb about it, add in your thoughts and link to the content.
When you already have content, you can make the most of it. Turn a blog post into a video. Turn a data-centric blog post into an infographic, turn several newsletters into an eBook - if you keep a plan in place it will see as if the content you have multiplies.
As mentioned, creating different types and forms of content is really a great way to expand how much content you have. A newsletter becomes an eBook; a blog post becomes a video and so forth. Use many types of content to keep your audience's interest.
Promote each and every piece of content that you spend time creating. If you aren't willing to promote it, then it's probably not that good.
Creating content is one of the best ways to market your business inexpensively. Saving money on the content that you create is essential because you need so much to stay in the game today. But, it doesn't have to break the bank to be effective.
There is a lot more to tracking your niche marketing success than tracking your net income. In fact, it’s imperative if your want to improve your income that you track metrics outside of income. It’s the one way that you have to improve your marketing efforts exponentially. If you know where you are, you can figure out ways to get where you want to go.
Set up a system that enables you to track various metrics. It will work better if you have a good schedule. Calendar it in, because if you don’t schedule in the paperwork it won’t get done. If this seems hard, consider whether or not it’s so much easier to just keep shooting in the dark, wasting time, and waiting for money to come into your PayPal account randomly, or if you want to build a real business that endures over time.
If you want to build a real business, you need to track metrics, and then adjust according to the results. Your best bet is to use a spreadsheet of some kind to input results that you track on a weekly basis, so that you can spot trends in what’s working or not working over time. It will help you do better in all your niche marketing. You’ll be able to do more of what’s working, less of what’s not, and troubleshoot and find solutions to issues.
Knowing when and from where you are getting traffic to all of your online real estate, and even direct contact such as phone calls, is an important part of tracking your niche marketing success. How many new people are you getting each week, how many are returning and why?
You should look at why people sign up for your various email lists so that you can do more of what works to get more sign-ups. How many new sign-ups are you getting each week from each possible place?
While getting email lists sign-ups is important, what’s more important is whether or not those who sign up actually engage with you, answer your CTAs and buy from you.
How many new social media connections are you acquiring each week from each place where you are active? If you’re not going to track one place, and stay active on it, don’t bother to set up the account.
You can have a million followers on social media but if there is no engagement, what worth is it? Interacting with your social media followers is an important part of making social media work. What percentage of your followers and connections are engaging?
Track where you put guest blog posts and guest articles, as well as the response you get from them. It’s the only way that you can determine if your efforts are working.
How is your blog traffic? Is it going up each week? What type of blog posts seem to work best to bring in traffic?
What percentage of your blog traffic comments on your blog posts or answers the call to action that you included?
If you choose to have webinars or teleseminars, it’s imperative that you track many elements such as where your audience came from, whether they attend after signing up, and if they answer your CTA.
Which keywords are drawing the most traffic that converts to a sale or an action on the part of the visitor?
Every piece of content that you send out, whether it’s on social media, a blog post, a guest article or an email, you need to have a call to action of some kind. It doesn’t always need to be “buy me” but whatever it is, you should track it.
Tracking all these metrics will help you increase your niche marketing success in a big way. The information that you collect can be used to improve each effort. It might even be used to discontinue something you’re doing that’s not working. Use systems like Google Analytics, and the metrics that social media networks and email autoresponders offer within their system, to track your metrics.
Webinars provide a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. There is also a wide range of technology that you can use to run your webinars. Having a successful webinar is dependent on just a few things.
Do you want to build your list, teach something new, promote a product or something else entirely? Write down what your goal is for your webinar in one sentence. It's best to have one main goal for each webinar.
Next you need to define your audience. Who are they? What are their desires, fears and needs? Once you understand that, you'll have an easier time choosing a topic or creating a product on which to base your webinar.
It's imperative that you test out different forms of technology to find out which will work best for you. Everyone needs and wants different systems and features for their webinar software. Some people may want technology that allows for screen sharing, or offers people the ability to phone in.
Once you know the goals, audience, topic and the technology you want to use, set a date for your webinar. Using that date, work your way backwards, creating tasks to do in your calendar that must be done. Note what has to be done and who is going to do it. Outsource the things that you know someone else will do as soon as possible.
Using the deadlines, make your plans ahead of time so that you can work through each thing that needs to be done before the webinar date. This planning will be useful to help you pull off the webinar without too much added stress. If everything is broken up into little pieces ahead of time, it'll be simple.
One of the reasons that you want to do webinars is to help build your email list, and the best way to do that is to share resources with other people. Joint ventures are short-term partnerships that end after one specific project. Join up with people who have good email lists who market to your audience.
Having a sneak peak shorty webinar is a great way to whet the appetite of your audience. For example, if you're having twenty speakers at your week-long webinar, throw out a quick 15-minute webinar in advance of the big webinar to help the visitors get used to the technology.
There are virtual assistants who specialize in helping host webinars. They can do everything from finding your guests, to acting as moderator during the actual event. It can be a great way to break into webinars to have someone who handles all aspects of it other than doing your presentation or interviewing guests.
Following these tips will help you have a successful webinar the first time, and every time thereafter. Webinars can take your business to the next level. People love in-person events, and a webinar is about as close as you can get to having an in-person event without actually having one. It's the best of all words.
When embarking on any kind of marketing, the first thing you need to determine is if that method of marketing is right for your audience. If it is right, then you’ll need to determine how to get started testing your assumptions to ensure that your marketing campaign will work. SMS marketing is used by a variety of different types of businesses and in many industries successfully.
Many business use SMS marketing very successfully, including:
These types of businesses have been using SMS marketing with a lot of good results; they collect a customer's information at the door or at checkout, and then remarket to them after the fact. But this requires that the customer is already a customer more than other forms of marketing. You can incorporate QR codes and discount codes to get your customer to come back to your place and spend more money by using this form of marketing.
Many non-business entities also use SMS marketing successfully:
These types of entities don’t always have a typical store front, but SMS marketing works very well for them too. The target either signed up at the store or online to receive the information via text message, and it works. Charities use SMS especially well because they’ve embraced the idea that the user is just waiting for the message, and for the ability to act upon a call to action.
SMS marketing can also be used creatively during events such as conferences, either online or offline. If everyone at the event gives their mobile numbers, then messages can be sent and shared via SMS at different points during the event to get attendees or those who signed up but aren’t attending to act on calls to action.
But, while all these businesses use SMS successfully, how do you know if your business will succeed with SMS? One way to find out is to poll your audience. If you have customers already who are on your email lists, or who purchase from you, ask for the additional information of a mobile number and permission to send SMS messages. Then using that information, conduct simple tests to see what kind of results you get from the effort.
Remember marketing is about testing a hypothesis. If you believe that SMS marketing may work for your audience, research your audience, send polls and ask them if they’d like to get your information via SMS. Then you can know for sure. But, if you have any type of business as mentioned above, SMS has been proved to work for them already. You just need to get people to sign up, and follow through with a marketing plan.
Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials to market the products.
If you have a small business, you won’t be able to compete on the things larger businesses often compete on, such as price. Instead, you’ll need to focus on one thing that you stand for that is different from your competition so that you can take some of the market from the big guys. You can do it if you focus on sub-audiences rather than the larger audience.
For instance if you provide content to small business owners, narrow down what type of content you provide and to which small business owners. “Small Business Owners” is too large of an audience. Instead, perhaps you want to write content for life coaches who focus on helping 40-plus-year-old people get new jobs?
That’s your audience, so your value proposition needs to be discovered next. Understanding that will also help you market to your customers in a way that separates you from the competition. Perhaps your competition focuses on inexpensive or even cheap content. You will focus instead of writing well-researched content delivered on time, every time. In this way you are not competing on price; you’re competing on quality.
What Your USP Means for You With a well thought out USP, you can decide exactly what you want and plan how you’re going to get it. It can assist with seeking appropriate feedback, and gives you a direction for taking action to reach your goals. A good USP can even help you work on changing your approach until you succeed because you know what makes you stand out.
A well thought out USP helps your customers understand what value you bring to the table and how you’re different from the competition. It tells your customer why they should buy from you instead of someone else. It provides a promise to them from you about your products or services that differentiates you from the others.
Creating a USP is going to put you at a competitive advantage because it will help direct your actions today and tomorrow, as well as succinctly inform your customers about important information that will help them make a choice to purchase your goods or services.
Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.
The important thing to remember when crafting content based on real-time information is to let go of the control reins a little so that the content can get out faster. Then be sure to monitor the real-time activity based on the content you push out. Try different forms of content to see what works best for your audience.
There are many ways to create passive income online today – more ways than this one article can give you. Perhaps you will get your creative juices flowing by looking at these ideas for making passive income online.
Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continue to do things the way they now do it.
The best way to proceed is to come up with a good idea that your audience will enjoy and try to put up as many videos as you can each week, no less than one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is Mother Goose Club which earns millions a year.
Link - https://www.youtube.com/user/MotherGooseClub
A busy website or blog is a great way to earn passive income. At first you will have to work extra hard getting up the right content, and finding the right products to promote. You will not be able to join an ad network other than AdSense until you are more popular, but it will not take long if you work at it daily.
A good example of a blog that earns good money is RealitySteve.com. You do not have to create something about celebrities to earn a lot of money, though.
You can write and publish Kindle eBooks for passive income. It is easy and free to publish on Kindle. You can write the books yourself, or you can truly make it passive by outsourcing it to someone else to do. A man by the name of Ty Cohen makes millions via Kindle publishing. There are more, so that means it is possible
Take a clue from Ty Cohen and create apps too. You do not need to know even one bit of code, because you can find a freelancer on a site like Upwork.com to do it for you. Then you will promote the app to your audience. The app will earn money for a long time if you create the right kind.
With all the simple software that is available now, you can take your idea and create a course in no time. Try using a system like LearnDash.com to promote and sell your course. Look up LMS or "sell your eCourse online for money" and you will find plenty of ways to do it.
You can write or use digital video to create information products to promote to your audience. In fact you can put them on ClickBank.com, JVZoo.com, and other affiliate networks to allow others to sell the product too for a percentage. This is the fastest way to start making passive income, because technically you only need sales pages and not full-fledged websites to promote.
If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are Writer Help Wanted, and the membership community Living Plant Based. Any idea that you have can work as a membership community.
Writer Help Wanted - http://www.writerhelpwanted.com/
Living Plant Based - http://www.livingplantbased.com/
There are many products already created that you can start to promote now. You can go to ClickBank.com, JVZoo.com and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income in no time.
While the beginning of creating passive income is anything but "passive," the point is that once you start creating and marketing these products you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you will be able to sell your products to as many people as you desire.
SMS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices.
You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want to receive messages in other ways that they can.
Just like there are anti-spam laws for email messaging, there are laws regarding SMS messages. You must have an easy way for consumers to opt out of receiving messages and the system must work to remove them immediately when they ask.
The easiest way to follow the law and to run a profitable SMS marketing campaign is to use the right services and software which help you automate the system, follow the laws, set up all your marketing messages in advance of the campaign, and send messages on the fly when you feel like it.
Don’t just throw anything together when it comes to SMS marketing messages. Ensure that your message has a reason for being, and that it leads to some sort of action or conclusion by your recipient.
People love competition and SMS is a great way to host one using polls, voting, and surveys to complete the competition and allow participants to win something of value.
SMS messaging is a perfect way to announce last-minute or time-limited sales. Sending out a text message that gives the recipient a code with three hours to respond is going to get a lot more buyers than you can imagine if you’ve done the work to build a responsive, targeted list of customers.
SMS messages need not be boring. They can even become viral if you take the time to think about what message you want to send. You can include links to images, videos, and more right to your customer at any time of the day or night that they can then forward to their friends.
Need a way to get people to join your SMS list? Ask for phone numbers to verify the product and to provide free training for your product or service. Most people who have already bought from you will have no issue entering their number for verification.
Using SMS campaigns to create awareness of new products and services is a great way to circumvent the unopened emails. For example, if you’ve collected email addresses and SMS information, try sending the information via SMS to the people who did not open the email. You’ll probably get a higher open rate and the awareness will be spread.
Everyone loves a special deal and your SMS list members are no exception. In fact, if you send out a coupon or deal at the right time, you’ll be surprised at how many people will take advantage. The key is to understand your customer enough that you know which deals to offer at which time.
Don’t forget that SMS marketing is much like any other social media marketing - it’s social. Therefore it’s important to engage with your members strategically so that they will help spread your message and answer your calls to action.
An SMS marketing campaign isn’t really that different from an email marketing campaign. You must build your list, send focused messages, engage them, and provide value to the people who trust you enough to give their information. If you do that, your SMS marketing campaigns will be successful.
SMS marketing is a powerful marketing method that many small businesses should be involved in. If you’re not using SMS marketing yet, why not?