Before you create a digital magazine it’s important to understand why you are creating it. A digital magazine is good for some businesses but not for everyone. There are a few reasons to create a magazine and you’ll need to choose which reason – or maybe you’ll have more than one reason.
These three points are excellent reasons to go through the trouble of creating a new digital magazine. Your reasons might even be a combination of all of the above because you can charge a subscription, make ad revenue and expand brand awareness all at the same time through creating a new digital magazine.
As well as this, there are other reasons to create a magazine for your audience:
Even though it’s a lot of work, producing a magazine is also a lot of fun. You can put content together in a beautiful way that you audience thoroughly enjoys and make it available to new potential members of your audience via the Google Play Store, Apple's App Store and for download through a link you can send via email to subscribers.
Agreat way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise status. It was an effective way to do it even before the internet, and the ease of publishing eBooks on Kindle and your website.
Writing a book is a great little selling tool that consist of an easy to give away (or sell) package of information that you know. It's just all there; you put your knowledge in the book, and then you can prove that you have that knowledge because you were able to put that together for your audience.
Nothing is more satisfying than having that book with the cover showing your name bold on the front. Its one reason people who are involved a great deal in education are encouraged and in some cases required to become published to prove what they know. Nothing works better than the process of writing a book to clarify what you know and believe.
You can shout from the rooftops that youre an expert, and you may very well be. But, the book is proof that you have that knowledge. People respect it, and when they see that you're published they will believe that you have credibility, even if you self-publish. This is because you are willing to put that book out there, and take the criticism that goes with putting your ideas out into the public for comment.
So many people want to hide behind their computers when working online or owning a digital business. But, as an author you need to come out of the closet and show who you really are. That's the real key to becoming an expert: being who you are, owning what you know, and showing the world.
If you provide services, want to speak in public, or have great products, a book will increase your value exponentially. When people see you as an expert - and a book will help you accomplish that - they are willing to pay more money for your products, services and information. As your value increases you'll work less, and have more time to study more, write more and boost your expertise even more.
As you write a book, you will collect a lot of information from other experts and from your own studies, and that will help you learn even more. You might even change your mind about something as you write your book. That's okay because that's what experts do. As they learn more, you know more, and you increase your expertise even more.
When you write a book, you have to put your audience first in your mind as you disseminate the information to them. This will give you a lot of practice thinking in terms of how your audience perceives what you write. You always have to write with your audience in mind so that they get what you're saying. It's always about them and how they communicate best.
If you want a great platform in which to offer your services, expertise and ideas to others, then a book is the best way to do it. The book gives you an actual thing - whether it's digital or physical - to point your audience to when questions arise that are answered in the book.
Writing a book takes a lot of thought and planning. And if you put your best foot forward with writing it, direct it to your audience, and write what they need to know, you will advance yourself to expert status with every word.
There are billions of people online and you need to stand out. The good news is that there is only one you. Therefore, the best way to stand out online is to be you because you are the only one who can do that. Here are 8 ways that will get you started today:
Create a Detailed Profile – Do not leave out any information for your profiles on social media. You do not want each profile to be an exact replica, but you do want to use every single bit of space the social network allows you to in order to create a profile that stands out. The best way to stand out is to keep your target audience in mind as you create your profile – because yes, even when it is about you, it is really about them.
Get a Professional Profile Picture – It does not have to cost a lot to have a professional photo shoot four times a year. That way you have images appropriate for each time of year ready to share with others. You can also create memes with the images if you get a variety of shots. Seek out photography students who need to build their portfolio. Get your hair and makeup done professionally and wear clothing that represents who you are (or want to be).
Share Amazing and Relevant Content – Online it can be easy to get carried away and go against your niche, but if you stay relevant and only share content that is interesting to your audience you can not go wrong. Whether you created the content or someone else did, it needs to be something your audience needs to see and know about before you share it.
Be Controversial – Okay you do not want to go crazy with controversy but you can go against trends, disagree with gurus and let people know what you really think about things without worrying about the world blowing up. The important thing is to be yourself and be true to who you are, and not to worry too much about what others think. Just be able to back up your ideas with facts.
Respond Relevantly – Do not use every response as an excuse to talk about your offerings. People do not like that online. Instead, make sure that your responses make sense based on the post. Seek to help people instead of hawking your products.
Under Promise and Over Deliver – In everything you do, build a good reputation by always giving more than you get. When people learn from others about you via testimonials or just comments about you on social media, it is remembered.
Share Your Opinion Strongly – When you have an opinion about something that you can back up with facts (even if it is contrary to what others say and do), as long as it fits in with the narrative that you want to accomplish with your audience, go for it.
Be a Good Resource to Others – You want to always be a service to others in everything you do. When you are online, everything you say and do lives forever. Even if you delete it, it is there someplace for others to see and judge. Keep that in mind and always be a good resource to them.
Standing out online is easy to do if you simply start with being yourself. No one else can do you the way you do you. Do not try to be fake and do not try to be something you are not. Do not brag and do not be silent.
Most marketing blunders can be traced directly to a lack of audience knowledge and forget to put them first. Audiences and customers want to know what’s in it for them and want to know that you get them. They do not want to be confused by your message and feel unheard. Here are some famous marketing blunders that we can learn from:
Most marketing companies do not mean to make bad puns, turn their company into a joke, or have the point of their advertisements missed altogether. But, it does happen. And as you can see, it happens to large corporations with experts who should know better. Maybe it just goes to show that you can not get to know your audience enough, or keep your ear to the ground enough, or test your messages enough.