There are billions of people online and you need to stand out. The good news is that there is only one you. Therefore, the best way to stand out online is to be you because you are the only one who can do that. Here are 8 ways that will get you started today:
Create a Detailed Profile – Do not leave out any information for your profiles on social media. You do not want each profile to be an exact replica, but you do want to use every single bit of space the social network allows you to in order to create a profile that stands out. The best way to stand out is to keep your target audience in mind as you create your profile – because yes, even when it is about you, it is really about them.
Get a Professional Profile Picture – It does not have to cost a lot to have a professional photo shoot four times a year. That way you have images appropriate for each time of year ready to share with others. You can also create memes with the images if you get a variety of shots. Seek out photography students who need to build their portfolio. Get your hair and makeup done professionally and wear clothing that represents who you are (or want to be).
Share Amazing and Relevant Content – Online it can be easy to get carried away and go against your niche, but if you stay relevant and only share content that is interesting to your audience you can not go wrong. Whether you created the content or someone else did, it needs to be something your audience needs to see and know about before you share it.
Be Controversial – Okay you do not want to go crazy with controversy but you can go against trends, disagree with gurus and let people know what you really think about things without worrying about the world blowing up. The important thing is to be yourself and be true to who you are, and not to worry too much about what others think. Just be able to back up your ideas with facts.
Respond Relevantly – Do not use every response as an excuse to talk about your offerings. People do not like that online. Instead, make sure that your responses make sense based on the post. Seek to help people instead of hawking your products.
Under Promise and Over Deliver – In everything you do, build a good reputation by always giving more than you get. When people learn from others about you via testimonials or just comments about you on social media, it is remembered.
Share Your Opinion Strongly – When you have an opinion about something that you can back up with facts (even if it is contrary to what others say and do), as long as it fits in with the narrative that you want to accomplish with your audience, go for it.
Be a Good Resource to Others – You want to always be a service to others in everything you do. When you are online, everything you say and do lives forever. Even if you delete it, it is there someplace for others to see and judge. Keep that in mind and always be a good resource to them.
Standing out online is easy to do if you simply start with being yourself. No one else can do you the way you do you. Do not try to be fake and do not try to be something you are not. Do not brag and do not be silent.
Most marketing blunders can be traced directly to a lack of audience knowledge and forget to put them first. Audiences and customers want to know what’s in it for them and want to know that you get them. They do not want to be confused by your message and feel unheard. Here are some famous marketing blunders that we can learn from:
Most marketing companies do not mean to make bad puns, turn their company into a joke, or have the point of their advertisements missed altogether. But, it does happen. And as you can see, it happens to large corporations with experts who should know better. Maybe it just goes to show that you can not get to know your audience enough, or keep your ear to the ground enough, or test your messages enough.