Category Archives for Blog Marketing

Writing Blog Posts That Promote Your Videos

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fter creating your video, one of the very first things you should do to promote it is to write a blog post about your video. From there you can promote the blog post to all your social media networks, ask your friends to share it, and even use pay per click and other means to promote the post, and in turn to promote the video. There are many ways to approach promoting your video via a blog post.

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    Describe the Problem - Usually a video is created due to a problem you're trying to solve or an issue you want to discuss. You don't have to get right to the video from day one; you can instead work on educating your audience about the problem so that when you provide the answer they're ready.
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    Discuss Why You Have the Answers - Blog posts that prove your intelligence on the issue will go far in helping your audience see you as an authority on the topic. Spend some time not only addressing your audience's thirst for knowledge but also their need to understand who you are, without appearing as if you're bragging. Remember, when it's about you, it's really about them.
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    Talk about Probable Answers - Before giving the video, you can talk about potential answers to the problem in a blog post or two. You can hint about or lead up to what may be in the video in a way that helps the audience be ready for the video.
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    Introduce Your Video - A good blog post is one that also introduces your video to your audience. Write about the problem, the solutions, why you're the right one to offer the solution, and then embed the video for viewing. Ask for comments, likes, shares and suggestions.
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    Describe a Problem and Provide the Video as an Answer - You can also approach it from a problem / solution standpoint. Describe the problem, and then give the video as an answer to the problem. 
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    Transcribe the Video - Another great way to create a blog post to promote your video is to make an actual word-for-word transcription of the video. Embed the video, and then under it post the transcription. Search engines will pick it up and you will get more viewers.
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    Expand on the Video  - In addition to posting the video with a description, you can expand on the video with more information such as links to the resources you used and more. Provide some behind-the-scenes information that the people who watch the video directly won't see.
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    Add Images to the Post from the Video - Clip some images from the video to add to the blog post about the video. This will give those who view the video via your blog a little more incentive to watch the video by getting a sneak peek.  
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    Create Effective Headlines - Don't forget to create headlines for your blog, along with sub-headlines and bullet points. This will help draw the reader into the blog post and then toward the video based on their initial scan of the video.

Finally, don't forget the CTA. If you embed the video into one of the blog posts about the video, you can make more CTA's than just "watch" the video. You can ask people to comment, subscribe, and/or buy something based on your video.

Never Stop Blogging

One of the biggest mistakes people make when trying to promote their business is that when they get busy they give up on blogging. One of the best tools you have at your fingertips to build traffic to your website is your blog. The blog is almost always the number one way that people find their way to your website. Here are 8 reasons you should have a business blog.

Great for SEO – Your blog is perfect for improving search engine optimization because you can write keyword-rich, authoritative articles full of information that your audience wants to read and needs to know about. Search engines like often updated websites and the easiest way to update a site often are via the blog.

Connect with Customers – A blog is a great way to connect with your customers. If you open up the blog to comments, then it is more like a busy message board or forum, provided that you answer and enter into discussions with everyone who comments on your blog posts. Not only that, those comments are also great for SEO.

Build Authority – When you blog about things in your business, your audience will get to know you better and realize that you are an authority on the niche and topic that you are involved in. Proving it over and over again through your choice of words on your blog will build that up even more.

You Can Create New Products – Through blogging, you will be able to analyze problems your audience has, then come up with solutions for them. As you develop a problem and solution format, you will be able to use those blogs as future products.

Offers Free PR – Few things in life are free, but your blog, if you write the posts yourself, is about as free as it gets. Not only that, it is also a very effective form of marketing. You can use the blog to reach out to others and even open doors for you for other types of publicity.

Build Relationships – Your customers will come to expect your blogs, and they will look at you as the person they want to learn more from. This is a great way to build relationships because if you post to your audience with them in mind, they feel like you are thinking of them when you say something.

Provides Audience Insight – When you blog and open up your comments to your audience, you can get a lot of insight into what they want. Just ask for feedback from your audience when you want more information from them. Then you can use that information for future blog posts, and products.

Allows You to Tell Your Story – Aside from a great source of traffic generation, blogging is also a way to tell your story through your website. You can post about the personal information that you might not normally do when it comes to business. But, do be careful and make sure you can somehow relate the personal insights to your business and audience.

When you start a blog, it seems to move slowly at first. But after you have managed to post on a regular basis for a few months, you will start to see a steady trend upwards for site visitors, comments, and engagement. The upwards trend will not slow down if you never stop blogging.