All posts by Rich Thurman

How to Gain More Control over Your Body Language and Send the Signals You Want

A

large portion of communication is non-verbal. That’s why some people have so much trouble communicating in print format. You miss out on so many hints as to what the person means when you can’t see body language. Conversely, you can also hide a lot of things from the receiver when body language isn’t an issue, such as fear and nerves.

So, if you plan to attend meetings and events in person, it’s good to learn about body language and how it affects others so that you have more control over it - enabling you to send the signals you want to send. If you can be aware of what your own body is doing and what messages it’s sending others, you can gain control not only over your body, but also the meeting.

Avoid Fidgeting

All of us have a tick or two such as wiggling a foot, or tapping a pen, or brushing our hands through our hair. But, it’s a good idea to try very hard to learn other coping mechanisms when you’re at meetings. These habits can bother other people and send the wrong message. If you need to do anything it’s okay to stretch, put your hands behind your head, or adjust your stance, but avoid repetitive motions.

Wear Clothing That Makes You Feel Confident

It may seem silly, but what you wear sends a huge message to others. It tells people that you feel good about yourself, what you do, and that you are professional. Dress for the part you want, not the part you have. Consider who your audience is and who you need to impress and what sort of clothing would work for them. But, do ensure that you feel good in the clothing. If you don’t, you’ll feel out of place and it will show in your demeanor.

Smile and Look at People

One of the best things you can do to send the right signals to others is to look at them and smile at them. People respond well to an open person who is comfortable enough to look at the people they are talking to, and smile. You don’t want to look creepy - just natural, so practice at every opportunity.

Look As If You’re Listening

Truly, an often overlooked skill is the ability to listen to others. But, you also need to give your audience the feeling that you’re listening. You can do this via body language such as smiling, shaking your head, making the appropriate emotions with your mouth and also repeating back to them what you think they said in your own words.

Keep Your Hands Waist Level

Be aware if you’re doing things with your arms and legs to block your listener's view. If you’re having meetings over coffee or drinks, for instance, avoid putting the coffee between you and your guest. Avoid continuously lifting the coffee to block the view of your guest when you are talking or they are talking.

Learn about body language and how an open posture sends a message of openness and how a closed posture can send the opposite message. There are times where you may want to use either to put people at ease or to cut them off without saying a word. There is power in understanding body language and how it affects your communication with others.

How to Find the Best Business Coach for You: Eight Questions to Ask

W

hen you decide that you want to get a business coach, you need to ensure that you find the right coach for you. Nothing is worse than hiring the wrong coach because it can be a large expense and you want to get a return on any investment that you make in your business. Therefore, if you do the research you need to do before hiring a coach, you’ll save yourself a lot of problems and missteps.

Before hiring any coach, they’re going to have you go through a lot of questions to make sure you are right for them, but you should also ask the questions you need to ask to ensure that they are right for you. These are good questions to ask, but remember to also keep in mind what’s good for you. You want a coach that challenges you, and pushes you outside of your boundaries; otherwise you won’t experience the wonderful benefits of hiring a coach.

Which Certifications Do You Have?

While having coaching certification isn’t required by law, nor even required to be a good coach, the fact that someone spent the time and money on going through a program to become certified is a good sign that they take their business seriously and are devoted to making this profession their career. Listen to how they answer the question whether or not they’re certified; it will say a lot about how they deal with pressure.

How Long Have You Been a Business Coach?

This is an important consideration because if you plan to use a brand new coach you should pay a lot less since they aren’t experienced. But, if they’ve had training, that doesn't necessarily mean that they won’t do a good job if everything else comes together. The important thing here is to listen to their answer. It’s important to value honesty and hear how the coach deals with your questions.

What Type of Business Owners Do You Normally Work With?

The coach needs to be clear on who their target audience is if they want to help you be clear on where you’re going in your business. Do they work with only six figures and up businesses? Do they work with start-ups? What stage of business do they want to work with to best use their skills?

What Size of Businesses Do You Normally Work With?

Do they like working with sole proprietors, or larger companies? A coach who is used to working with a corporation might not like working with a work-at-home mom, for instance. The answers are really important and if they don’t normally work with your size of business, you should follow up with asking why they want to work with yours.

Which Industry Do You Specialize In?

Knowing what type of industry they like to work with is very useful. If your business works with authors, but they normally work with businesses who sell retail merchandise, they might not be a good fit for you. Hiring a coach familiar with your industry and what it takes to be successful is imperative, or they may not be able to advice you well.

What Are You Good At?

The answer to this question should be something new over and above the insight you received from the above questions. They may be tempted to repeat their specialty, but dig deeper and find out what they’re really good at within that specialty.

How Do You Quantify Results?

When you are hiring anyone to help you within your business, it’s a good idea to always think about the numbers and which metrics you’ll study to find out if what you’re doing is working. If your ideal coach doesn’t know which metrics they can help you improve based on what you want to work on with them, you might want to question whether or not the expense is worth it.

What Additional Skills Do You Bring to the Table?

If you need a lot of guidance in getting your business off the ground or to the next level, having a coach who brings other skills aside from typical coaching to the table can be an additional help to push your business to the next level of success. It really depends on what you need as to which answer you like best for this question.

The important thing is to be clear on what you need prior to interviewing a business coach. You may not be sure at first, but interviewing several coaches may help clarify for you what you want in a coach and what type of personality you’d work best with. Remember, as they interview you, you need to interview them as well.

Eight Ways to Create Passive Income

T

here are many ways to create passive income online today – more ways than this one article can give you. Perhaps you will get your creative juices flowing by looking at these ideas for making passive income online.

YouTube Channel

Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continue to do things the way they now do it.

The best way to proceed is to come up with a good idea that your audience will enjoy and try to put up as many videos as you can each week, no less than one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is Mother Goose Club which earns millions a year.

Link - https://www.youtube.com/user/MotherGooseClub

Busy Niche Website / Blog

A busy website or blog is a great way to earn passive income. At first you will have to work extra hard getting up the right content, and finding the right products to promote. You will not be able to join an ad network other than AdSense until you are more popular, but it will not take long if you work at it daily.

A good example of a blog that earns good money is RealitySteve.com. You do not have to create something about celebrities to earn a lot of money, though.

Kindle EBooks

You can write and publish Kindle eBooks for passive income. It is easy and free to publish on Kindle. You can write the books yourself, or you can truly make it passive by outsourcing it to someone else to do. A man by the name of Ty Cohen makes millions via Kindle publishing. There are more, so that means it is possible

Develop an App

Take a clue from Ty Cohen and create apps too. You do not need to know even one bit of code, because you can find a freelancer on a site like Upwork.com to do it for you. Then you will promote the app to your audience. The app will earn money for a long time if you create the right kind.

Create an ECourse

With all the simple software that is available now, you can take your idea and create a course in no time. Try using a system like LearnDash.com to promote and sell your course. Look up LMS or "sell your eCourse online for money" and you will find plenty of ways to do it.

Develop Information Products

You can write or use digital video to create information products to promote to your audience. In fact you can put them on ClickBank.com, JVZoo.com, and other affiliate networks to allow others to sell the product too for a percentage. This is the fastest way to start making passive income, because technically you only need sales pages and not full-fledged websites to promote.

Membership Website

If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are Writer Help Wanted, and the membership community Living Plant Based. Any idea that you have can work as a membership community.

Links:
Writer Help Wanted - http://www.writerhelpwanted.com/
Living Plant Based - http://www.livingplantbased.com/

Become a Niche Affiliate Marketer

There are many products already created that you can start to promote now. You can go to ClickBank.com, JVZoo.com and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income in no time.

While the beginning of creating passive income is anything but "passive," the point is that once you start creating and marketing these products you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you will be able to sell your products to as many people as you desire.

Top Tips for Building a Powerful and Profitable SMS Marketing Campaign

S

MS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices.

Target the Right Audience

You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want to receive messages in other ways that they can.

Follow the Law

Just like there are anti-spam laws for email messaging, there are laws regarding SMS messages. You must have an easy way for consumers to opt out of receiving messages and the system must work to remove them immediately when they ask.

Use a Service

The easiest way to follow the law and to run a profitable SMS marketing campaign is to use the right services and software which help you automate the system, follow the laws, set up all your marketing messages in advance of the campaign, and send messages on the fly when you feel like it.

Create Thought-Out Messaging

Don’t just throw anything together when it comes to SMS marketing messages. Ensure that your message has a reason for being, and that it leads to some sort of action or conclusion by your recipient.

Host a Competition

People love competition and SMS is a great way to host one using polls, voting, and surveys to complete the competition and allow participants to win something of value.

Announce Last-Minute Sales

SMS messaging is a perfect way to announce last-minute or time-limited sales. Sending out a text message that gives the recipient a code with three hours to respond is going to get a lot more buyers than you can imagine if you’ve done the work to build a responsive, targeted list of customers.

Be Viral

SMS messages need not be boring. They can even become viral if you take the time to think about what message you want to send. You can include links to images, videos, and more right to your customer at any time of the day or night that they can then forward to their friends.

Use for Product Verification

Need a way to get people to join your SMS list? Ask for phone numbers to verify the product and to provide free training for your product or service. Most people who have already bought from you will have no issue entering their number for verification.

Create Awareness

Using SMS campaigns to create awareness of new products and services is a great way to circumvent the unopened emails. For example, if you’ve collected email addresses and SMS information, try sending the information via SMS to the people who did not open the email. You’ll probably get a higher open rate and the awareness will be spread.

Offer Coupons, Deals and Specials

Everyone loves a special deal and your SMS list members are no exception. In fact, if you send out a coupon or deal at the right time, you’ll be surprised at how many people will take advantage. The key is to understand your customer enough that you know which deals to offer at which time.

Engage Customers

Don’t forget that SMS marketing is much like any other social media marketing - it’s social. Therefore it’s important to engage with your members strategically so that they will help spread your message and answer your calls to action.

JV with Others

An SMS marketing campaign isn’t really that different from an email marketing campaign. You must build your list, send focused messages, engage them, and provide value to the people who trust you enough to give their information. If you do that, your SMS marketing campaigns will be successful.

SMS marketing is a powerful marketing method that many small businesses should be involved in. If you’re not using SMS marketing yet, why not?

The Proper Way to Use Redirects for SEO Purposes

If you don't know what redirects are, essentially it's a way of forwarding one URL to another URL. You have several main types of redirects including 301, 302 and Meta refresh. A 301, which is a permanently type of redirect, is the one that's most recommended for SEO purposes.

The 302 is a temporary redirect and has to do with refreshing and sending you back where you came from. A good example is when you pay for something on a website via PayPal and the PayPal site sends you back within ten seconds.

Using redirects incorrectly can damage your SEO, especially if the search engine thinks you're trying to hide information or trick people. Therefore you will want to follow these best practices to ensure that you don't get penalized.

Redirecting an Entire Site

This can happen if you have a section of your website that suddenly becomes more popular and you realize you have enough specialized content to place more focus on this one aspect. That will require a new domain name, and to reconcile that with moving all the content you'll use a simple redirect.

So if people used to go to yourdomain.com/popularcontent to see that content but you want them to go to popularcontent.com instead, you'll do a redirect from the first URL to the new URL. This will work very well, but the search engines will take some time to reconcile everything and the new site will not show as much trust as the old site. This type of redirect is done on the server level and can be complicated.

Redirecting a Particular Page

Often if you have affiliate products and sales pages that you want to direct people to, you can use a redirect in order to have a prettier link. In this case you'll need to use both JavaScript and Meta to redirect the page. You'll create a text file with the code and upload it to the server in the .htaccess file order to make it work.

The reason this is a good thing to do is that you can then use a pretty URL from your domain, like mywebsite.com/greatproduct instead of using the ugly affiliate links they give you. Plus, if they change their affiliate program, all you'll need to do is change the code on one file rather than go through and replace a bunch of individual links. For directions on how to do this you can read Mari Smith's post on how to make a redirect link: http://www.marismith.com/how-to-make-a-redirect-link/

The reason these are better for SEO is because you can use a better domain name for the information you're trying to share in the first example, and in the second example you can share links with keywords in them in an easy way rather than an ugly link without keywords that people are less likely to click on.

Using redirects can be tricky but if you do it right and don't abuse it, it's perfectly fine for SEO. Just keep in mind that the link should not trick your users in any way, and it will take a while for the search engines to trust the redirect.

Market Your Website Offline

W

hen a business owner builds a website, they often forget the one way to market a website that has nothing to do with technology. Marketing the website offline is a great way to get the word out about your website and what you offer. Using business cards, brochures, t-shirts and other premiums, plus being active in your local community, you can get the word out about your business.

  • Business Cards - Don't forget to put the URL to your website on your business card. You can even put a QR code on the back of the card to encourage them to use their smartphone to visit the website.
  • Flyers and Brochures - Don't discount flyers, brochures and other printed materials that you can create and give out when anyone asks questions about your business. Keep some in the car, and ask people to allow you to post your flyers in their business.
  • T-Shirts and Premiums - People love wearing t-shirts with different business names on them. Why not put your business on the t-shirts you wear instead of someone else's? This is a great way; if you can create something a little different you'll get more questions.
  • check
    Window Decals - That real estate on your car can be put to great use when promoting your website offline. Be sure to make the information big enough so that people can really see it. Choose a catchy URL too so that people can remember it while driving.
  • check
    Sponsor Events - Whether local or not, you can pay to sponsor events. This means you'll appear in the brochure, perhaps on signs at the event, and maybe be mentioned by the hosts of the event by voice during speaking parts of the program.
  • check
    Host an Event - When you host an event, you're a very noticeable presence. Your business name will be everywhere, you will be everywhere and people will get to know you and come to visit your website.
  • check
    Attend Events - When you attend live events, you can draw a lot of attention to your business by handing out cards, wearing t-shirts when appropriate, even giving out premium products like pens, cups, and so forth so people remember you when the event is over.
  • check
    Teach Locally - You don't have to be a certified teacher to teach classes. Some areas have lifelong learning centers that enable anyone who is an expert to teach something to people who want to learn something.

When it comes to marketing, don't leave any stone unturned. That includes marketing your website online and offline. Don't forget that not everyone, even today, uses search engines or means online to find information. Some people still use old-fashioned information and paper to find the information they need.

How to Maximize Every JV Partnership

J

oint ventures are when two or more people / business owners decide to enter into a particular project together for a limited time to combine resources in terms of talent, funds, and tools. Doing this well requires some understanding and knowledge of how JVs work and what the best practices are.

  • Choose a Strategic Partner - You want to JV with people who offer complementary products to your audience and who also have complementary skills to yours. You need to search for "yin and yang" so that you complement each other rather than work against each other.
  • Don't JV Core Capabilities - You don't want to JV anything that is your core income, because if you do you could lose your main business. Instead, JV side projects or test out projects with side partnerships. Don't risk your main income ability with a JV.
  • Spell Out Detailed Plans - Before you get started, both parties should spell out detailed plans for how they want the JV partnership to proceed. This information can then be negotiated upon in order to come up with a final plan of action.
  • check
    Implement a Contract - Don't enter into a JV partnership that requires a large input of time, money and effort without an iron-clad contract. Having that contract can protect you both from any misunderstandings and outright disagreements.
  • check
    Share Responsibilities - Ensure that the contract spells out what each person is supposed to do. Which resources are being used in terms of monetary, technical and human capital? Understanding these answers can help make the JV partnership work more smoothly.
  • check
    Choose a Leader - No project can be successful without a strong leader or project manager. Hiring a launch manager and or a project manager will help keep everything in order and working on time like a well-oiled machine.
  • check
    Check Up Periodically - The partnership should have a meeting periodically to discuss the goals, metrics and progress of what is happening with the JV partnership, and whether or not the partnership is successful.
  • check
    Do It Again - When something works, you should always find a way to repeat it. As you embark on joint ventures, you will discover some partnerships work better than others. Be sure to analyze why a particular situation worked and why it did not, so that you can repeat the successes and not the failures.

Remember that JV partnerships are most appropriate for short- to long-term projects that are not permanent, and between complementary entities rather than competing entities. You want share resources and not compete for them. This ensures that you both experience success in the joint venture that will add to both of your bottom lines.

Products to Create Passive Income

C

reating products for passive income proliferation is an excellent way to get past the whole idea of working trading hours for dollars. All of us are programmed to work eight hours a day for a wage or fee, but it doesn’t have to be that way. One of the oldest passive income ideas is rental income for real-estate, but today you can earn passive income online right from home. Here are some ideas that work well.

  • Create Apps - Even if you don't know the first thing about code you can find freelancers willing to create your product for you to spec. Come up with an idea for your audience, then run it by a coding expert. You can find them on Upwork.com, and even place an advertisement on Craigslist.org if you prefer.
  • Write EBooks - Today, publishing your own books is a great way to make passive income. You can write it yourself or you can hire a ghost writer to do it for you. You can publish eBooks on Kindle for free. Or you can, for a fee, use CreateSpace through Amazon to publish a print book if you like.
  • Run a YouTube Channel - Did you realize that some people make thousands of dollars a month with popular YouTube channels? If you want to break in, you don't need to be fancy. You simply need to find a topic that is popular, and present it in a way that people like to watch. You take a share of ad revenue.
  • check
    Create a Paid Directory - Software is available that allows you to create a directory website that is run practically automatically. The people put their information on the directory for a fee, then you simply approve them or not. Approvals can even be automated.
  • check
    Develop ECourses - With websites like Udemy.com popping up all over the place, you can now create your own eCourse and get paid for each person who signs up to take the pre-created class. This is passive income at its best. Outside of updating outdated courses, you just publish and collect.
  • check
    Create an Information Product - An info product is one of the oldest forms of passive income on the net. Simply create a product that teaches someone how to do something that you love, or provides a collection of information for them that they want, and you're in business.
  • check
    Make a Membership Website - People love to be exclusive and feel as if their part of an inner circle. You can charge a monthly fee to allow people to be part of your inner circle if you have enough information to share with them. Add in a forum and a lot of people stick around just for that.
  • check
    Run a Website/Blog - Blogs and websites that are active have content that goes up on them daily. The content is free to read and advertiser supported via ads and affiliate products. But, you can create a pay-to-read website and blog as well. It's up to you.

While creating these products is not actually "passive" in that you still have to do some work, collecting a big pay day later when other people promote your products as affiliates will feel as if you didn't work for it.

Software to Help Deliver Your Course

W

hen it comes to eCourses there are many ways to deliver the course. You can do it yourself on your own website using a password protected page, through email autoresponder like Infusionsoft, or through other methods. Let’s go over a few of those methods to familiarize you with the multitude of ways that you can deliver your course.

  • Udemy - You can build a course, and then earn a percentage of sales, through using a third party system like Udemy. Your course has to be approved, and they have high standards of what is included and how you do it. For example, using the method requires a certain percentage of your course to be in video format.
  • Infusionsoft - You can deliver your course through email using an autoresponder like Infusionsoft. Simply use a password to protect each page that has the download on it, and use a payment gateway like PayPal first.
  • Memberium - This is a great way to deliver your course. You can have them pay using the system, then sign up for a list. You use the list to remind them about the pages to allow them to download your course.
  • check
    InstaMember - This membership site software helps you build a page that is members only so that they can get courses delivered to them. This is a WordPress plugin; the biggest drawback is you cannot drip the content.
  • check
    MindFlash - This is an LMS system that allows you to accept payments, teach courses via mobile, social media, and more. You don't need a website or a system to use this. It's an all-in-one course delivery service
  • check
    LearnDash - This is an LMS plugin for WordPress that you can use to host your own learning management system easily to drip feed your courses to your audience. This is one of the easier options if you have a WordPress website.
  • check
    CouseCraft.net - This is a hosted system that will allow you to create and deliver your course without having to set up a system yourself. It's simple to use, the price is fair, and it's free to get started. Try it out.
  • check
    Academy of Mine - This is a cloud-based system that allows you to upload your course. You can even start an entire school and conduct live streaming courses if desired. This software has features you may not need that are very advanced, including affiliate program, multiple teachers and more.

However you decide to set up your course, it's important to ensure that you have the right payment gateways that your audience wants to use. In most cases, most people who buy courses on line like to pay via credit card or PayPal. So, you'll need a professional account in order to accept payment.

Promoting Your Course

O

nce you have created a course and set it up on a delivery platform, you need to start promoting your course. If you don’t promote your course, then no one will purchase it and you won’t earn money. Promotion is when the real work of the entire course happens. There are multiple ways to promote your course.

  • SEO - Search engine optimization is very important to ensure that people find out about your course. There is on-page and off-page SEO to consider. In short, SEO when done right can enhance the ability of your audience to find your sales pages, blogs, and course.
  • Social Media - Use social media to promote your courses. Hint about them and give a sneak peek into them. Pull out quotes from your course to promote with memes on social media, using images that relate to your course.
  • Blogging - Write a series of blog posts about the problems that can be solved by taking the course. If you educate the audience on their pain points and then give them the solution to solve it, the course, they will sign up
  • check
    Interviews - Conduct interviews with people who have radio or podcasts. During the interview, mention your eCourse, offering a special coupon code for listeners.
  • check
    Testimonials - Give your course to a few good people in order to collect testimonials for the course so that you can put them on your sales page. People like proof that your program works, and this is the best way to gather that proof.
  • check
    EBook - You can actually turn the course idea into an eBook which you can use to promote the course. Make an eBook that discusses the pain points and potential solutions to the problems, including your eCourse.
  • check
    Webinars - Have a webinar to talk about the pain points and problems of the audience the course is for. Then give them a special offer they can't refuse if they sign up right now for the full eCourse.
  • check
    Sales Page - A really awesome sales page can help you promote your eCourse. You want a page that is totally focused on your audience, their pain points, and how the course will solve their problems.
  • check
    Affiliate Marketing - You can use many affiliate networks in addition to your sales page to promote your course. It depends on how you set up the course but you can use aMember.com, ClickBank.com, and other affiliate software to help promote your course. When you have other people helping, you'll sell a lot more courses.
  • check
    Giveaways - You can give away small reports, small segments of the course, and other information to get people to sign up for an email list where you can promote the course in more detail.

It's important to do a combination of every one of these ways to promote your eCourse if you want to earn you a lot of money from it. A course can earn hundreds and even thousands of dollars if you do what it takes to get the word out to the audience.

>