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Archive Monthly Archives: October 2017

10 Things That Should Be In Your Marketing Plan

W

hen developing your online marketing plan, you have to take into account all your goals for it. You need to understand who your audience is, how to make them aware of you, and what their buying process is so that you can create the best online marketing plan for them.

Here’s what an online marketing plan will consist of.

Website Management and Updates

From the start, create a website that takes into consideration all the rules of SEO. Do this from the first page created, to every page that links in, and every article, blog post or image that you include. Everything should be something that you know will advance your marketing goals.

SEO: On- and Off-Page

Learn everything you can about SEO because getting organic traffic that you do not directly pay for via pay per click or other types of advertisements is worth even more than paid traffic. Why? Audience members who seek you out, rather than the other way around, will be more likely to convert to paying customers. They are going to be much more likely to buy than someone who reads and responds to an advertisement.

Link Building On and Off Your Website

Link building helps search engines, but it also helps your audience find your information in a more organized fashion. Take some time to consider your link-building strategy and create a plan of action going forward that will provide links from outside your website to your content, plus links within your website to more of your content.

Locally Optimize

One way to ensure that people find you, especially if you have a locally focused business, is to ensure that you use keywords that help local people find and discover you. For example, if you are a local dentist you want to use the name of your location as well as the name of your business within meta descriptions, headers, titles and tags.

Press Releases

Many people dismiss press releases as offline marketing, but today with PRWeb.com you can send out press releases online, too. This will provide information for your audience in numerous ways. You can put the press release on your website, as well as send it out to those who might want to pick up the story.

Email Marketing

No online marketing plan is complete without email marketing. Email marketing is the lifeblood of your online marketing plan and will infuse your online marketing program. With email marketing, you have a way to capture leads, turn them into customers, and more.

Blogging

Everything starts with your website or blog. All the content you create, all the products you promote, and all the services you provide, live on your blog or website. Even if you have a storefront, the website or blog is the central hub of your online existence.

Social Media

Using social media to promote your content and information to your audience is a fabulous way to get the word out. Plus, it’s a great way to engage and build trust with your targeted audience. You can have conversations, share interesting things you read, share the information that others share with you, and more.

Pay Per Click

Using Google Ads, Facebook Ads, Twitter Ads and more, you can conduct pay-per-click campaigns that get great results and are a good addition to the other types of market that you do online.

Reputation Management

Use articles, eReports, white papers, posts, messages and more to boost and manage your online reputation. This is a useful aspect of online marketing that should not be ignored.

You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.

Earning Income with Courses

There are many ways to earn an income with online courses. You can set them up on your own website, as a paid email course, or on a special website that promotes courses like Udemy. But, whichever way you do it there is a lot of money to be made with online courses. You can earn money from a course directly, or you can make money on the back end (or both). Let us look at some of the different ways to earn money with online courses.

Paid Course – You can earn money directly with a paid course. There are course websites like Udemy, Fedora, and many others. Look for “sell your course online” and you will find a lot of them to help you. You can also set up your course on your own website using a membership website feature like Infusionsoft, Memberium, or even just a PayPal button with a password only website.  We also offer our custom course solutions here.  Here are some great resources:

Free Course – You can still earn money with a free course. By giving your audience a short free course via email, or in a membership on your website, you can use the course to build your email list. You can then promote other things to them via the course and the email list. For example, on each email that you send about the course, you can include a link to your paid courses.

Backend – Remember that for any page on your site (such as the page where you send people to collect the next free module of your course), you can put recommended products that match things that your audience will need if they are to become successful at whatever you are promoting through your course.

All Three – You can earn money through all three methods if you want to. It does not matter if a paid course is delivered or not; you can still add complementary products to the delivery page, or via an email newsletter that the students sign up to receive.

Complementary Items – For example, if you are selling a course about how to write and sell a book on Kindle, you can promote services related to the venture, such as contractors who will do the work for them. You can also promote software that helps them or peripheral products that they may be interested in.

Future Courses – A series of courses are an excellent way to earn more money through online courses. This works very well if the first course is free, then to learn more they have to pay for the upgraded future course.

You can always make money with courses. You just have to think about what your audience needs outside of the course, and you can promote those things to them as well. You can make money from the course directly and then make money indirectly by promoting complementary products, services, and more courses.