Email marketing is very effective. Some people believe that email marketing is literally the most effective form of marketing that ever existed. But, you may be missing a lot of opportunities from this form of marketing if you’re not setting everything up right. Here are 9 things that you can check right now…
- Untargeted List: If you’ve spent time building your list using lead bait that is not targeted and focused enough, you may have a lot of freebie seekers on your list. To clear your list, run an aggressive and targeted campaign to get them to pay attention and if they don’t, cycle them off your email list.
- Meaningless “From” Name: Set up a “from” name that makes sense to your email recipients. Many people use their real name, and this has proved to be one of the best choices. You can also make it personal by using a name that means something to the audience like ‘Your Life Coach’ or something that speaks to them in that way.
- Weak Subject Lines: Most people don’t open emails that they feel are to sales oriented. Therefore, put something in the subject line that directly tells them what’s inside, and makes them want to read more. Break up your list and test at least two different subject lines to see what works best.
- Poorly Worded Opening Sentence: Most people view part of your messages on the view screen of their email software. What do they see when looking? Make it interesting enough right up front so that they want to open it to read more.
- Lack of Personalization: Even when audiences know that personalization is automated, they still prefer it over the lack of it. Personalization increases click-through rates enormously. Make sure it is working properly. Wrongly coded personalization is worse than no personalization. Test your messages.
- Broken Links: Nothing is worse than having a great message, a perfect call to action, fabulous subject lines and getting people to click through… and the link is broken. That’s why testing messages before sending them out are very important for your success with email marketing.
- Not Using Analytics: Your email marketing software offers the ability to test much different analytics, from open rates to click-through rates, and more. Learn how to set it up to work for you so that you can use that information to improve your marketing.
- Emails That Are Too Long: While long blog posts are a big deal today, long emails aren’t. People get bored reading emails that don’t get to the point. Avoid emails that are much longer than 450 to 500 words. Get to the point.
- Bad Formatting: This is yet another reason to test how your emails look on a variety of systems. Make sure you check for formatting issues. Formatting that makes the email hard to read, lack of word wrapping, and unresponsive messages ALL lose clicks.
If you’re making any of these mistakes, you can start right now fixing these problems. The hardest one to fix is the proper targeting of your market, but the rest can be fixed today with just a few tweaks.
Sometimes you just need to make some extra cash and make it fast. You already have products and/or services that you market to your audience and there is no time to come up with something new. So, how can you boost sales for quick cash without adding anything new or doing anything time-consuming?
- Add Complementary Services: Figure out how you can make the item even more desirable to the audience by adding a complementary service or product to the original offering. For example, if you have a services business, up the ante by adding a little extra work to the service.
- Extend Your Demographic: While normally you want to niche down your offerings to a very specific crowd if you can offer the same items to another audience without many changes, do it now.
- Enter a Joint Venture: Getting access to other people’s email lists and audience, is the main reason for entering into a joint venture. Get with some other people who offer complementary products or services to yours and host a webinar together.
- Have a Limited Time Bundle Sale: Mix and match your products or services in a brand new way for a limited time. Make it something that your audience will really want and that they really need, and you’ll have a winning combination.
- Incentivize Your Affiliates: If you have affiliates or sales partners, give them a big incentive to start selling more. A prize for selling a certain amount, or for selling the most, will encourage them to promote you even more.
- Offer Extras to Your Existing Clients: If you have a client list, reach out to them with a special sale for only existing clients. Ask them to double their order for 1/2 off of the second order, or some other discount you can afford to offer.
- Accept New Payment Methods: If you’re currently only offering limited payment methods, find out from your audience with a survey what other options they’d like. Sometimes just giving them a new way to pay makes all the difference.
- Offer Payment Plans: If you have a high priced item, offer a limited time payment plan, or sign up for PayPal credit so that your customers can get what they want today without having the full amount of money.
These easy ways to boost sales for quick cash can make a huge difference in your business and your bottom line. You’ll find that you can actually give yourself a raise anytime you want to use any of these methods. One final thought, look at reducing costs as well, check out the ins and outs of drop shipping.
Nothing is more important than ensuring that the communication you have with your clients is productive. There are many ways to communicate with a client. They encompass words and actions. Sometimes the words are spoken and sometimes they are written. But for all communication, your actions speak volumes above the words that you use. Ensure that your actions back up your words for the most effective form of communication.
Here are some tips:
- Engage with Clients -There are numerous ways you can engage with your clients, from a private Facebook group, to open office hours, to weekly Skype calls, to answering emails quickly. The more you can engage with your clients and the more they feel that you’re open to communication, the better.
- Show Empathy to Your Clients – Sometimes, especially when a client is complaining about something, it can be hard to be empathetic. But, you must always put yourself in your client’s shoes and look at things from their perspective in every interaction. When a client reacts badly to something, don’t respond to their poor behavior; respond to the actual problem. They’ll feel heard and it will help.
- Ask Clients for Feedback – A great way to open up communication with your clients is to show them some of your half-finished work and ask their opinion on it. That might be scary because they might respond going in a new direction than you thought, but it can help make them more satisfied with your work.
- Ask Questions Directly to Your Clients – Don’t be afraid to ask your clients direct questions about anything you’re working on with them. Ask them if they liked your work, how they’d improve it, and what suggestions they have for future work together.
- Solve Their Problems – Be proactive with your clients and when you see a problem that they have that you can solve, or you know who can solve it, share that with them. Clients want their problems solved and even if they don’t take your advice, they’ll appreciate your knowledge and expertise.
- Act as Educator -You’re an expert in your niche and your clients should view you that way in order to have a good relationship. Feel free to educate them on the area you have your expertise in. They’ll appreciate your voice as an expert.
- Create Better Contracts – If you do have contracts with your clients, then the best way to make your communication work is to work on perfecting your contracts. When an issue comes up with one client, be sure to take that as education on how to make the contract with the next client even better.
- Be Free with Your Opinion – The worst thing you can do is not give your client your opinion. You want to work with people who value your opinion, so be sure to give it. Always state that it”s your opinion with some facts to back it up. Make it clear that they can go in whatever direction they want, but this is your expert opinion.
- Always Be Yourself – Don’t try to put on someone else’s personality. Only you can be you, and that’s who your clients hired. Keep being yourself always. Even if it’s scary sometimes, and even if a client might let you go due to who you are, those who stick with you will be a joy.
- Send Them a Survey – Follow up with your clients at least yearly with a survey asking them about your work, products, and services. Having this yearly feedback will help you do better in the future with them and other clients.
Taking some time each year to review past communications with clients, analyze how you could do better, and working on improving will go far in helping you become an even bigger success.